Being efficient and effective with social media isn't really that hard. You need to be organized, have the right tools and be flexible. Learn some of the tricks I use in this presentation for Business2Community.com

1. Business 2 Community

2. Presenter:
Janet Fouts
Social Media Coach
Tatu Digital Media
@jfouts
2

3. How to Effectively and Efficiently
Leverage Social Media For Your Business
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4. Get your ducks in a row
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5. Think Strategically
• What are your goals?
• How much time do you have?
• Tools can make a difference
• Track everything
• Listen
• Did I say LISTEN?
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6. Your Goals
• Brand visibility
• Professional development
• Sales
• Customer support
• Competitive awareness

7. Get ‘er Dun
• Prioritize
• What can you delegate?
• Look for experience
• Play off team strengths
• Interns need guidance
• Create a schedule
• Outsourcing

8. Saving time
• Set time limits
• Create publication schedules
• Create a plan around availability
• Chunk tasks
• Create structure
• Then be flexible

9. Netvibes

10. Scoop.it

11. The Automation Devil
• Auto Follow
• Auto Direct Message
• More trouble than
it’s worth
• It’s not all bad
• It’s about time

12. Schedule your time
• When are you most effective online?
• When is your network online?
• Managing content distribution

13. Crowdbooster.com

14. Buffer App

15. Hootsuite
•Manage multiple accts
•Delegate
•Scheduling
•Analytics
•Rss Feed
http://hootsuite.com

16. Hootsuite

17. Delegate

18. Poll
• Which of the tools mentioned today are new to
you?
• Netvibes/ RSS readers
• Crowdbooster
• Buffer
• Scoop.it
• Hootsuite

19. Poll
• Which of these are you most likely to use
soon?
• Netvibes/ RSS readers
• Crowdbooster
• Buffer
• Scoop.it
• Hootsuite
• Outsourcing

20. Questions?
JanetFouts.com
Tatudigital.com
@jfouts
janet@janetfouts.com
408.216.7423