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4 Things PR Pros Should
Do To Get The Most Out of
Social Media
Independent Communications Consultants (ICC)
Jan. 14, 2014

#PRisSoci
al
#PRisSoci
al
#PRisSoci
al
#PRisSoci
al
#PRisSoci
al
#PRisSoci
al
• Include Social in
pitch
• Twitter-Friendly Post

#PRIsSocial
• Hootsuite/Tweetdeck
• Followerwonk (Keywords in Twitter
bio)
• Inkybee (blogger outreach)
• Klout Topics (Influence for topic)
• Social Statistic (Google+)
• Technorati (top blogs)
• #pr20chat (tweetchats)

#PRisSoci
al
•
•
•
•
•
•
•

Monitor their updates
@Mention them
Reply to them / answer questions
Retweet / sharing their updates
Write about something they tweeted
Share their blog posts and @mention them in the tweet
Link to their blog posts, tell them about it, and ask them to
share

#PRisSoci
al
#PRisSoci
al
Thanks!

#PRisSoci
al

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4 Things PR Pros Should Do To Get The Most Out of Social Media