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The document summarizes the research process undertaken by CoffeeTime to determine whether and how to expand into India. It describes a two-stage research design using secondary data collection and a primary questionnaire. Secondary data on demographics and market factors of major Indian cities was analyzed. A questionnaire surveying potential customers in the top 6 cities helped CoffeeTime select target cities and segments. While the research process and data appeared valid, constraints like budget and cultural differences pose risks to CoffeeTime's expansion into India.

Business Technology

CoffeeTime Research and Decision Making MBA 510, Team C : Girdner, Hodges J., Odom, & Thomas

Research Is: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Good Research:

CoffeeTime’s Dilemma Whether or not to expand its services into Southern Asia, specifically India.

Research Objectives: ,[object Object],[object Object],[object Object],In order to make a strategically sound decision to expand into India, CoffeeTime needs first to conduct research to answer the following questions.

Two-Stage Research Design ,[object Object]

The Raw Data Population Of Consuming Class This data was then analyzed on a matrix comparing the Degree of Affluence from low to high and The Cultural Outlook from conservative to Modern. The 6 cities with the highest level of affluence and the most modern cultural views were selected as the population for further research.

Secondary Data Collected Demographics was further itemized by Male/Female, Teen/Young-Adult/Adult / Middle Aged, Incomes in 5k Rs intervals from 5k-40k+, and Education levels of some school, some college, and graduate or post graduate. This secondary data was purchased and then scrutinized to design the primary research method. The data was compiled into a questionnaire to survey the population in hopes of marketing the product to the locations that would result in maximum revenue. Education # of Restaurant Chains # of Restaurants per/sq mile Monthly Income Market Size for Coffee Powder # of Malls Gender Division # of Coffee Chains Avg. Daily Visits to a Mall Population By Age Competition Life & Leisure Demographics

Results of Primary Data Questionnaire ,[object Object]

Evaluation of Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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How Social Media took on Big Meat and changed the Meat system forever. I recently was asked to head a panel discussion for the Good Festival in March. The panel was suppose to be titled "Sustainable Meat" I am big believer in sustainability and its fundamental definition of a system that “meets the needs of the present without compromising the ability of future generations to meet their own needs." However, Local meat has taken a much more aggressive posture in the last 5 years and evolved well beyond the simple title of sustainable meat. simply put, I believe the local meat system has tipped and gone mainstream. What once was called Sustainable local meat, I now call Meat 2.0. Therefore, I called the panel Local Meat 2.0. To understand 2.0 lets take a look at 1.0. Meat 1.0 started roughly in 1993 when certain farmers and localvore leaders at the time (although they didn't know it) felt that "Good Meat" was raised primarily on grass and solely on grass in lush green pastures under blue skies. Unlike "Feedlot Cattle" they were not fed grain or antibiotics or hormones or steroids to accelerate their growth but to just feed the animals what they are suppose to eat all their lives - Grass! Turned out the meat actually tastes better, its more healthy, its more humane to the animals and supports a sustainable environment. An industry was born. From 1993 to roughly 2006, this notion of Grass-Fed meats grew rapidly within the bohemian and localvore communities. The American Grass-fed Association was started by Dr Patty Whisnant who later grew her Rain Crow ranch Grass-Fed Beef business to a multi-million dollar powerhouse in the midwest. In Local Meat 1.0 buying decision were simple and composed of local meat lovers whose buying decisions were based on several simple factors: "Meet the Farmer " 1.Buy direct From Farm by going to the Farm 2.Sustainability 3.Goodness - Tastes Great! 4.Humane Treatment of the animals 5.Trust the Farmer 6.You get to pet a pony In 2006 two things happened: Michael Pollens book, the Ominores delima became a best seller, changing the intellectuals in the countries notion of just what kind of meat we might be eating and what it is doing to the environment. This spurred the USDA to recognize local sustainable meat, specifically Grass-Fed as a bonifide product and thus labeled it such. March 8th, 2008 was the year I feel, Local Meat Tipped! You will see by the slide presentation the factors that led up to this Big Meat disrupting tipping point moment. The final deadly blow, that shock the nation, was Diane Sawyers ABC expose on the now famous "Pink Slime" The headlines that appeared in the media was, I believe" Pink Slime Found In 70% Of Supermarket Ground Beef In ABC Investigation." Ouch.

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Retailing consists of those business activities involved in the sale of goods and services to consumers for their personal, family, or household use. Retailing comprises of four elements customer orientation, coordinated effort, value-driven, and goal orientation. The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece from something. Retailing is the set of activities that markets products or services to final consumers for their own personal or household use. It does this by organizing their availability on a relatively large scale and supplying them to customers on a relatively small scale. Retailer is a Person or Agent or Agency or Company or Organization who is instrumental in reaching the Goods or Merchandise or Services to the End User or Ultimate Consumer.

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A Study and Analysis of Customers Perception on the Dairy Products of Karnataka Milk Federation (KMF). In my Management Thesis, I am going to make “A study and analysis of customer’s perception on the dairy products of KMF (Karnataka Milk Federation) at Hassan city” This KMF is serving since 33 years in Hassan city. The products have got their own brand image and also the customers. Though the service which they are providing to their costumers we can know how the organization is serving the customers with its product. A study on customer’s perception of milk and its milk products with reference to Nandini and is undertaken for assessing the customer’s behavior towards Nandini milk and its milk products and to understand the expectations of the customers towards milk and its milk products which will in turn help to take appropriate action by the management for removing the short falls. For this purpose the following parameters were taken in to consideration and questionnaire was prepared to elicit the information.

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The growing usage of internet in India provides an extremely lucrative market for many retailers and businesses. If e-retailers get to know the factors that broadly affect online behaviour, and the corresponding relationships between the type of online buyers and these factors, then they can further fine tune their marketing strategies to convert potential customers into permanent customers, while keeping the existing online ones. This project on consumer behaviour is a part of a study, that broadly focuses on the factors which Indian online buyers keep in mind while they are shopping online. The research conducted found that Customer Service, Customer Review/Recommendations and Discount/Offers are the three dominant factors that influence online consumer perception. Consumer behaviour is an applied discipline because some decisions are significantly affected by their expected actions. The two perspectives that demand application of its knowledge are societal and micro perspectives. Internet is changing the very method consumers shop, buy goods and services, and has rapidly become a global phenomenon. Today all companies must use the Internet with the goal of cutting marketing costs, and at the same time, received quantitative information; thereby reducing the price of the services and products, the companies offer. High competition compels companies to continuously look for cost cutting measures. Companies also use internet to communicate, convey and disseminate information, to take feedback, conduct satisfaction surveys with customers and most importantly, to sell the product.

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Running head: THE ADVANTAGES AND DISADVANTAGES OF SURVEYS Unit Six Assignment Essay Nicholas George Christakis California Intercontinental University MKT 645 -2016 CT4 June 20, 2016 To: Dr. Debra McCoskey-Reisert MARKETING RESEARCH Market research is a systematic way to gather, evaluate and present it in a form that explains various facts and figures to the business. Collected information acts as a vital tool to have increments in business activities, qualitative work done and improved profits. Any company, whether small scale or large scale, can perform market research before marketing its products or services. It can also be useful when launching a new product or diversifying the business. It is useful as well when a company has to expand its business globally. It avails numerous benefits to the businesses. Among the different methods of data gathering for research purposes, many researchers due to its various advantages, strengths and benefits prefer the survey method. However, surveys also have their disadvantages and weak points that must be considered. Advantages of Marketing Surveys Market research is a scheduled method to collect, analyze and correlate beneficial data for the benefit of business to make strategic decisions. Collected information acts as a vital tool to have increments in business activities, qualitative work done and improved profits. Any company, whether small scale or large scale, can perform market research before selling its products or services. It can also be useful when launching a new product or diversifying the business. It is useful as well when a company has to expand its business globally. It avails numerous benefits to the companies. Among the different methods of data gathering for research purposes, many researchers due to its various advantages, strengths and benefits prefer the survey method. However, surveys also have their disadvantages and weak points that must be considered. Online surveys and mobile surveys tend to be the most cost-effective modes of survey research, yet they may not reach those respondents that can only respond using alternate modes. Results of online surveys and mobile surveys may suffer and differ greatly if important respondents are left out of the research. Hard-to-reach respondents may be easier to reach using more traditional methods such as paper surveys or face-to-face interviews. The self-completed postal or mail survey is a recognized form of data collection in marketing research (Dillman 1978). There are well- documented practical problems with this form of data collection: poor response rates, slow response, and manual transcription of data from a hard copy questionnaire to an appropriate statistical analysis tool. Non- response and data entry errors may result. Consequently, research into online data collection methods increased significantly during the late 1990s. This was preceded by (1) a growing number of Internet and email users, which started ...

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Solving the Problem: Five-Step Marketing Research Approach Presentation Name MKT/ 421 Date Instructor Introduction A a local nonprofit charity has noticed a severe drop in new memberships as well as a decline in repeat membership. Because memberships are the primary source of the foundation’s funding, the decrease in both areas threatens the organization's ability to survive and grow. Therefore, management has decided to implement the five-step marketing approach to increase their understanding of the problem and find possible solutions. To be successful, the research must determine the problem, set research objectives, decide what data is needed, and then choose a method for obtaining the information. After compiling and analyzing the results, the marketing manager can then suggest changes that may optimize the chances of the charity’s future survival and growth. (University of Phoenix, 2017) 2 Define the problem and set objectives Decide what data is needed Choose a research method Make recommendations based on the results Utilize the Five-Step Marketing Research approach FIVE-STEP MARKETING RESEARCH The above graphic depicts the five-step marketing approach as a series of steps. As new information or data becomes available, the researcher may go back to previous steps and repeat them. This circular process allows firms to refine the scope and quality of the potential solutions. Additionally, the five-step process may employ multiple data collection methods that include surveys, focus groups, one on one interviews, interception interviews, observation, or a combination of any of these methods or other techniques (Kerin & Hartley, 2017). 3 The Importance Of Marketing Research Market research definition Keeps business focused Reduces risks Enables managers to be future oriented & relevant Permits business growth opportunities Knowledge is power. And in the modern global market, marketing research is not just helpful; it is essential to be successful. (Fletcher, 2013). Marketing research provides knowledge to industries by alerting them to their strengths, weaknesses, opportunities, and threats by providing detailed information about their market, their product, their audience, the competition, and possible opportunities and threats (Kerin & Hartley, 2017). According to Kerin & Hartley (2017), "Marketing Research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions" (p. 206). These processes can improve a firms decision-making capabilities and reduce their level of risk. Such an analysis is important because it keeps the business focused on activities that fulfill their customer value proposition, fostering an increased level of relationship marketing. When companies are acutely attuned to the needs and demands of their clients, they can respond to changes in trends and customer preferences in a timelier fashion. Such det.

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Market Research Overview What is the idea of using marketing research? The idea of suing market research is to offer excellent research enable people in life to understand and interpret products and services’ issues. Market research is used because companies need to listen to people understand and give the product or service meet their expectations. It is also important conduct market research to evaluate information that would benefit organizations to make better decisions and reducing risk. This research can help businesses to increase consumer goods, reach out to people about the company’s products and services. Researchers’ role is to collect data about case studies on subjects, such as consumers’ testimony on foo products like cookies. With this market research, it helps to develop questions on sample of consumers or employees on views of the majority of population. Market research is conducted the BIPAC market research report 2011-2012 case study. One of the focuses on this topic is dealing with improvement advanced in technology affecting all disciplines in the research world. BIPAC Background BIPAC is an organization provides important information regarding to their employees or constituents, by the government affects website or department. The members are trade and business associations in the business community. They plan to provide accurate information about strategy issues that affect the running and development of the business. The specific goal oriented strategy including affecting active impactful role in the policy making process in the public business sector. BIPAC conduct the Prosperity Project for any organization’s strategy for the website and other information on reaching out to employees about the activities occur in business in the report. The company surveys to gather information from employees’ views on increase awareness on making changes on issues that need to be resolved in this case study. The research problem is if the organization continues to not alerting employees about the issues, that need to be resolved this case study. BIPAC Market Research (2012) shows, “More than 500 responses represent many industries that are diverse organizational size and geographical including measurements of using tools, issues and political awareness, this also includes respondents involvement in political activities” (p.1). The research question is how BIPAC company are going to make sure employees are aware of the changes that needs to be made in this business community? If, employees are aware of changes, how would they discuss their views of the changes, if they are not notice about the activities in the business community? To answer this question and resolve this problem, the goal is both Minerva Marketing, LLC and BIPAC will conduct surveys to collect employee’s voting answers on ways to address the issues in this business. Lauga and Ofek, (2009) indicates, “Market research may target the smaller niche segment with its.

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1. CoffeeTime Research and Decision Making MBA 510, Team C : Girdner, Hodges J., Odom, & Thomas

2. Research What exactly is Research?

4. CoffeeTime’s Dilemma Whether or not to expand its services into Southern Asia, specifically India.

7. The Raw Data Population Of Consuming Class This data was then analyzed on a matrix comparing the Degree of Affluence from low to high and The Cultural Outlook from conservative to Modern. The 6 cities with the highest level of affluence and the most modern cultural views were selected as the population for further research.

8. Secondary Data Collected Demographics was further itemized by Male/Female, Teen/Young-Adult/Adult / Middle Aged, Incomes in 5k Rs intervals from 5k-40k+, and Education levels of some school, some college, and graduate or post graduate. This secondary data was purchased and then scrutinized to design the primary research method. The data was compiled into a questionnaire to survey the population in hopes of marketing the product to the locations that would result in maximum revenue. Education # of Restaurant Chains # of Restaurants per/sq mile Monthly Income Market Size for Coffee Powder # of Malls Gender Division # of Coffee Chains Avg. Daily Visits to a Mall Population By Age Competition Life & Leisure Demographics

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