An annotated version of a presentation delivered at TCWorld 2016 in Stuttgart, Germany. Explores the concept of Information 4.0 and Content 4.0. Builds connections to the Semantic Web, Internet of Things, Cognitive Computing, and Big Data.

1. Information 4.0
for
Industry 4.0
Enabling Information
Interoperability
Joe Gollner | @joegollner
Managing Director
Gnostyx Research Inc.

2. Commentary
This presentation was delivered
in Stuttgart Germany at TCWorld
in November 2016
The Information Energy track
assembled key contributors:
Ray Gallon, Andy McDonald,
Marie Girard, Rahel Anne
Bailie, Fabrice Lacroix &
organizer Wim Hooghwinkel
This presentation represented
the fourth, and most complete,
iteration in 2016 of the concept
of Content 4.0
Some commentary has been
added and some minor
adjustments made

3. Information 4.0 for Industry 4.0
Industry 1.0 to 4.0
Web 1.0 to 4.0
Content 1.0 to 4.0
Information 1.0 to 4.0
Information 4.0 for
Industry 4.0
@joegollner | @gnostyx 3

4. Industry 1.0 to 4.0
The History of Industrial Innovation provides
the core point of reference

5. Industry 1.0 – Division of Labor & Water/Steam Power
@joegollner | @gnostyx 5

6. Industry 2.0 –Assembly Line & Scientific Management
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7. Industry 3.0 – Computer Aided Manufacturing & Lean
@joegollner | @gnostyx 7

8. Industry 4.0 – Intelligent Manufacturing & Smart Parts
@joegollner | @gnostyx 8

9. The Steps to Industry 4.0 Intelligent Automation
@joegollner | @gnostyx 9
Source: www.allaboutlean.com

10. Web 1.0 to 4.0
A surprisingly similar historical trajectory
is found in how we discuss the Evolution of the Web

11. Web 1.0 – Connecting Information Sources Pages
@joegollner | @gnostyx 11

12. Web 2.0 – Connecting People Social Media
@joegollner | @gnostyx 12

13. Web 3.0 – Connecting Knowledge Representations
@joegollner | @gnostyx 13

14. Web 4.0 – Connecting Intelligent Agents
@joegollner | @gnostyx 14

15. Increasing Intelligence of Connected Components
@joegollner | @gnostyx 15
Web 3.0 Web 4.0
Web 1.0 Web 2.0
Web Pages
Web Sites
Portals
Search
Engines
Blogs Social
Media
Wikis Multi-User
Gaming
Taxonomies
Ontologies
Artificial Intelligence
Semantic
Search
Natural Language
Processing
Semantic
Enterprise
Agent
Networks
Semantic
Recommendation
IncreasingKnowledgeConnectivity&Reasoning
Increasing Social Connectivity & Engagement
Adapted from
Source:
Nova Spivak,
John Breslin,
Mills Davis -
in Semantic
Web Report
2008

16. Content 1.0 to 4.0
What do we find when we apply a similar trajectory
to the evolving concept of content?

17. So What do we Mean by “Content” - Exactly
Content is what we plan, design,
create, reuse & manage so that
we can deliver effective
information transactions
Content is
potential information
Information is a transaction
(an action) that contains &
delivers content
Content is published as Information
@joegollner | @gnostyx 17

18. The Transactional Nature of Information
Information
The meaningful organization of
data that is communicated in a
specific context and
for a specific purpose
Information is an action for which
individuals & organizations are
held accountable
A document is an information
transaction occurring within a
specific process context
and having a specific legal meaning
@joegollner | @gnostyx 18

19. Content & Information – A Complex Relationship
@joegollner | @gnostyx 19
Content
Acquisition
Content
Management
Content
Engagement
Content
Delivery
Content
Strategy
Information
Product
User
Task
Guidance
Feedback
The Content domain and the Information domain
are distinctly separate but intimately connected

20. Content 1.0 – Content & Format are One
@joegollner | @gnostyx 20

21. Content 1.0 – Applies to Traditional Publishing
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22. Content 1.0 – Applies to Most Web / Mobile Sites
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23. Content 1.0 – Output Focused
@joegollner | @gnostyx 23
No separation
between
the content
and the
information
product being
published
Content
Product
Content
1.0

24. Content 2.0 – The Separation of Content & Format
@joegollner | @gnostyx 24

25. Content 2.0 – Content Managed as Content
@joegollner | @gnostyx 25
Content is separated
from format &
it is used to produce
two or more
information products
Product
Product
Content
Content
2.0

26. Content 2.0 – Single Source Publishing
@joegollner | @gnostyx 26

27. Content 3.0 – “Integrated” Content
@joegollner | @gnostyx 27

28. Content 3.0 – Connecting the Content Dots
@joegollner | @gnostyx 28
Semantics
Product
Product
Source
Source
ProductContent
Content
3.0
Multiple
authoritative
sources
Shared
semantics
Numerous
information
events

29. Content 3.0 – End-to-End Lifecycle Integration
@joegollner | @gnostyx 29
Design
Guidelines
Process
Specifications
Part
Standards
Document
Services
Data
Services
Logic
Services
Operational
Feedback
Content
Evolution
Manufacturing
Logistics
Design
Intent
Plans
Deviations
Issues
Changes
Documentation
Notes
Production

30. Content 4.0 – Smart Content
@joegollner | @gnostyx 30

31. Content 4.0 – Self-Assembling & Self-Rendering
@joegollner | @gnostyx 31
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
ProductSource
SourceProduct
ProductSource
Semantics
Content that
assembles,
transforms,
& renders,
dynamically
in response
to contexts &
agent needs
Content
4.0
Content
Content Objects

32. Content 4.0 – What does it look like – really?
@joegollner | @gnostyx 32
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Data Logic
Analytics Media
Text
Smart Content
Validation
Processing
Validation
Processing
Validation
Processing
Validation
Processing

33. Content Molecules and Content Objects
Content Molecules
Content created &
managed at a fine-
grained level
 Small
 Independent
 Combinable
Content Objects
Units of Behavior
Context for Molecules
Released into the world
@joegollner | @gnostyx 33

34. Commentary
A common goal today is “provide
answers not search results”
Much more complex notion
than it appears or is assumed
Content Molecules
Refer to the smallest unit of
content that can be offered
as part of a useful “micro-
information experience”
 A specific answer to a
specific question
 Generally provided with
trackback to supporting
context & related content
 Content objects provide
this context & behaviour

35. One Format
One Owner
One Delivery
One Publisher
Many Formats
One Owner
One Delivery
One Publisher
Many Formats
Many Owners
Many Deliveries
One Publisher
Many Formats
Many Owners
Many Deliveries
Many Publishers
Portal
CRM
Product DB
Feedback
Embedded
Help
Support
Knowledge
Base
Virtual
Product
Virtual
Supply Chain
Content Molecules
Discovery
Agent
Chat
Bot
Information 1.0 Information 2.0 Information 3.0 Information 4.0
Content 1.0:
Publications
Content 2.0:
Topics
Content 3.0:
Components
Content 4.0:
Objects
Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0
Content 4.0 for Information 4.0
Content Object

36. Information 1.0 to 4.0
The Information Domain emphasizes a critically important
dimension – that of transactional authority & responsibility

37. Information 1.0 Empire of Documents
@joegollner | @gnostyx 37 Connecting Records

38. Information 2.0 Electronic Data Exchange
@joegollner | @gnostyx 38 Connecting Businesses

39. Information 3.0 Digital Business Processes
@joegollner | @gnostyx 39 Connecting Processes

40. Information 4.0 Infinite Instantaneous Interactions
@joegollner | @gnostyx 40 Connecting Actions

41. Commentary
Information 1.0
The Empire of Documents &
the surprising efficiency in
how paperwork used to be
handled in the past
Information 2.0
EDI transactions for
standardized business
document transactions
Information 3.0
Digital Business Processes
that have enabled rapid
globalization
Information 4.0
Continuous information
exchanges between agents

42. What does Industry 4.0 ask of us as Communicators?
Information 4.0 for Industry 4.0

43. Information 4.0 for Industry 4.0
All of these Trends
Come Together
Enable a new
generation of
emergent
human-cyber-physical
systems
Make it possible to
implement, leverage,
sustain & understand
these systems
@joegollner | @gnostyx 43

44. Commentary
Human-cyber-physical is an
important concept
Emphasizes that people are
ultimately responsible for
deployed automation
The accurate understanding
of automation, and the
appropriate communication
of that understanding, is
fundamentally important
Puts technical communication
at the center of the Industry
4.0, IoT, Big Data & cognitive
computing revolutions
Information 4.0 / Content 4.0
are basic building blocks for
Next Generation Systems

45. Commentary 4.0INFORMATION for
demands Content 4.0

46. Information 4.0 demands that we work on Content 4.0
@joegollner | @gnostyx 46
Implications

47. Inescapable Trends in Technical Communication
Content becomes much
more precise & technical
Content creation becomes
much more collaborative
Content creation becomes
one part in a total system
Content activities become
much more complex
@joegollner | @gnostyx 47

48. So what does this mean for Communicators?
Priorities change
End User Documentation
 More selective
 More carefully refined
 More thoroughly tested
Product & Process
Design Documentation
 More sophisticated
 More important
 More machine-readable
Team Collaboration
 More about the human side
@joegollner | @gnostyx 48

49. Commentary
The Good News is that:
Standards, tools and
practices exist that have
evolved over decades to
support these demands
 DITA stands out here
Engineering models &
methodologies exist for
managing the resulting
complexity
Cognitive computing has
advanced so as to be able to
assist in the transition
 Can be applied to
accelerate content
processes, reduce costs &
scale to needed levels

50. Implications of Content 4.0 – The Complexity Curve
Escalating complexity
cannot be avoided
But complexity can
be managed within
engineered systems
@joegollner | @gnostyx 50
Content 1.0 Content 2.0 Content 3.0 Content 4.0

51. Collaboration at the Heart of Content Technologies
We are headed in
the right direction
There are engineering
precedents to follow
Content Technologies are
evolving to meet the need
The burden of complexity
can be shared & managed
@joegollner | @gnostyx 51

52. The Good / Bad News – Information 4.0 is already here
@joegollner | @gnostyx 52
The future is
already here…
it’s just not
very evenly
distributed
- William Gibson

53. Helping Organizations Adapt to this Brave New World
@joegollner | @gnostyx 53
Joe Gollner
Managing Director
Gnostyx Research Inc.
1 Rideau Street, Suite 700
Ottawa, Ontario, Canada
www.gnostyx.com
jag@gnostyx.com
Twitter: @joegollner
Content Philosopher Blog:
www.gollner.ca
info@gnostyx.com

54. Gnostyx Research Inc. is an
independent consultancy that
designs smart content solutions
and helps organizations to cost-
effectively modernize how they
acquire, deliver & manage content.
Gnostyx draws on over 25 years of
experience designing & managing
the deployment & evolution of
large-scale industrial content
management & publishing systems
that are sustainable and that can
scale to the levels of performance &
reliability demanded by Industry 4.0