Lean UX: Building a shared understanding to get out of the deliverables business
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This is the latest iteration of the Lean UX conversation as given at UX LX (Lisbon) in May of 2012. Many thanks to Jeff Patton for the opening imagery.
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Lean UX: Building a shared understanding to get out of the deliverables business
- 1. Lean UX: Building a shared understanding โฆand getting out of the deliverables business UX LX Lisbon, Portugal May 18th, 2012
- 2. A tale of two citiesโฆ โฆit was (definitely not) the best of times #LeanUX | @jboogie
- 3. Building (digital) bridges โฆturned out to be fairly effective #LeanUX | @jboogie
- 4. Aligning corporate strategy with a UX focus โฆmany (expensive) ways to bring awareness #LeanUX | @jboogie
- 5. Or the team can spend some time visualizing โฆto, at least, start from the same point #LeanUX | @jboogie
- 6. And we made it easyโฆ โฆto keep the conversation going #LeanUX | @jboogie
- 7. And we made it easyโฆ โฆto keep the conversation going #LeanUX | @jboogie
- 8. #LeanUX | @jboogie http://www.agileproductdesign.com (Jeff Patton)
- 9. Visualizing our ideas reveals inconsistencies โฆbetween designers, developers, product owners and customers #LeanUX | @jboogie http://www.agileproductdesign.com (Jeff Patton)
- 10. Regular discussion leads to iteration โฆwith each iteration leading to broader buy-in #LeanUX | @jboogie http://www.agileproductdesign.com (Jeff Patton)
- 11. Ultimately leading to shared understanding โฆand team alignment #LeanUX | @jboogie http://www.agileproductdesign.com (Jeff Patton)
- 12. Shared understanding is the currency of Lean UX โฆitโs worth its weight in paper, time & productivity #LeanUX | @jboogie http://images.wikia.com/currencies/images/6/65/Euro_coins_and_banknotes.jpg
- 13. Lean UX Inspired by Lean Startup and Agile development theories, itโs the practice of bringing the true nature of design work to light faster, in a collaborative, cross-functional way with less emphasis on deliverables and greater focus on the actual experience being designed. #LeanUX | @jboogie
- 14. Agile values: Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan #LeanUX | @jboogie
- 16. Lean Startup The Lean Startup has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not "Can this product be built?" Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?" This experiment is more than just theoretical inquiry; it is a first product. #LeanUX | @jboogie
- 17. These are philosophies, not methodologies. #LeanUX | @jboogie
- 18. It goes a little something like thisโฆ Do this. Quickly. Many times. Just the UX process Concept Validate Prototype Test Learn Iterate Internally Externally from user behavior #LeanUX | @jboogie
- 19. โGo that way. Really fast. If something gets in your way, turn.โ -Charles DeMar (Curtis Armstrong) to Lane Myer (John Cusack) in โBetter Off Deadโ #LeanUX | @jboogie
- 20. In fast-paced environments, traditional UX is a bottleneck Weโre getting in our own way #LeanUX | @jboogie http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp
- 21. With interactive experiences evolving rapidly The traditional design deliverable is an inefficient obstacle #LeanUX | @jboogie
- 22. We have to change perspective on how to โdoโ UX Todayโs markets require a new way of looking at our processes #LeanUX | @jboogie http://offroadinghome.blogspot.com/2011/04/geo-tography-forced-perspective.html
- 23. Designers canโt hide behind their monitor any more! This is a designer-led initiative #LeanUX | @jboogie http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
- 24. Get design work out there. Fast. In public. Yep, where others can see it. #LeanUX | @jboogie
- 25. OK. Iโm intrigued. But how does it really work? First 5 things you need to doโฆ #LeanUX | @jboogie
- 26. Solve the problem together As opposed to implementing someone elseโs solution 1 #LeanUX | @jboogie
- 27. Sketching Itโs all the rage! 2 Itโs Bieber! #LeanUX | @jboogie
- 28. Example of sketching at work V1 of the UI 2 #LeanUX | @jboogie
- 29. Sketching brings experiences to life faster Launched UI 2 #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/
- 30. Prototype it! Build an experience, not a document. 3 #LeanUX | @jboogie http://justaddwater.dk/
- 31. Once validated, demo to the team. โฆand get everybody started. 3 No additional deliverables are needed! #LeanUX | @jboogie http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
- 32. Pair up! But do it, cross-functionally 4 #LeanUX | @jboogie http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
- 33. Pairing saves time Builds a common language 4 #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2
- 34. Pairing sets designers free, man โฆand empowers developers! 4 #LeanUX | @jboogie http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
- 35. Style guides! The cause of, and solution to, all your UX problems 5 #LeanUX | @jboogie
- 36. Theyโre good for developers too! Creates a reusable asset library and point from which to start 5 #LeanUX | @jboogie
- 37. โSpeed first. Aesthetics second.โ โ Jason Fried, 37Signals.com #LeanUX | @jboogie
- 38. โGoing for the bronze.โ โ A Creative Director I used to work with #LeanUX | @jboogie
- 39. โItโs not iterative if you only do it once.โ โ Stu Eccles, Technical Director, Made By Many #LeanUX | @jboogie
- 40. Every design is a hypothesis Donโt design things people donโt want #LeanUX | @jboogie http://deggan.blogspot.com/2011/01/three-giant-paper-airplanes-and.html
- 41. Validate your hypothesis with customers Keep it light and cheap. #LeanUX | @jboogie http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
- 42. Use data to settle subjective issues A/B testing can settle these โPepsi challengesโ #LeanUX | @jboogie http://2.bp.blogspot.com/__3p5_gzemps/TLpuaIolhlI/AAAAAAAAA-o/smDfmM8xqQM/s1600/Coke-vs-Pepsi.jpg
- 43. Form factor is ultimately irrelevant There are many ways to validate hypotheses
- 44. Informal and quick is better thanโฆ. Delayed feedback loops
- 45. Itโs not โThe Specโ that gives control Lead with conversation, trail with documentation #LeanUX | @jboogie http://talkingtraffic.org/wp-content/images/stack_documents.jpg
- 46. This is the goalโฆ Moving towards parallel path development and design. http://www.greatoutdoors.com/files/imagecache/display/files/images/articles/Wong%20leading%20a%20Powder%208%20win%20%20photo%20-
- 47. What Lean UX is NOT #LeanUX | @jboogie
- 48. Lazy. Sorry. This is not a shortcut. โโฆthe best part โฆ is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.โ -Austin Govella commenting on Whitney Hessโs โWhy I Detest the Term Lean UXโ http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/ #LeanUX | @jboogie http://www.causticsodapodcast.com/wp-content/uploads/2010/11/lazy.jpg
- 49. The only thing being removed is waste. Leave the toolbox intact. Use the tools as necessary. #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/
- 50. This is NOT design-by-committee! That never leads to anything pretty. #LeanUX | @jboogie http://www.flickr.com/photos/mims/326748812/sizes/l/
- 51. Can I make this happen in my organization? Short answer: Yes. Long answer: Yessssssssss! #LeanUX | @jboogie
- 52. Youโre an in-house designerโฆ Start small and internal. Ask for forgiveness. #LeanUX | @jboogie http://sarah.theworkexperiment.com/wp-content/uploads/2011/07/think-big-start-small1.jpg
- 53. You are in the problem-solving business and you donโt solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie
- 54. Startups This is the only way to workโฆ #LeanUX | @jboogie http://militarytobusiness.blogspot.com/2010/12/start-ups-at-hbs.html
- 55. The interactive agency and services world. Tougher sell. Worth it in the end. #LeanUX | @jboogie
- 56. Agencies are in the deliverables business. (Focus is on output rather than outcome) #LeanUX | @jboogie
- 57. Recapping the โin-houseโ Lean UX processโฆ. Remember? Just the UX process Concept Validate Prototype Test Learn Iterate Internally Externally from user behavior #LeanUX | @jboogie
- 58. For services agencies it looks slightly different Give your clients the power. They like that. Validate Validate Concept w/client Iterate w/client Prototype Learn from user behavior #LeanUX | @jboogie
- 59. Distributed teams do it remotely! If theyโre a part of you, itโs on! If not, it ainโt bloody likely. #LeanUX | @jboogie http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
- 60. Is this good for every project? Use it where it makes sense. #LeanUX | @jboogie http://manayunkdrinkspecials.com/wp-content/uploads/2009/11/45559121.jpg
- 61. Functional, task-flow projects work well. Thereโs a clear end goal. #LeanUX | @jboogie
- 62. Highly experiential marketing projects will struggle. Time to ideate and create options is essential. #LeanUX | @jboogie
- 63. What about content heavy experiences? Some up front planning is necessary. #LeanUX | @jboogie
- 64. Designers are used to being heroes. Lean UX is distinctly, anti-hero. #LeanUX | @jboogie http://www.abegoodman.com/Images/greatest-american-hero.jpg
- 65. Lean UX brings Design Thinking to a broader audience. Which creates empathy for: - The customer - The problem space - The design discipline #LeanUX | @jboogie
- 66. This is an evolution. Not a revolution. Designers must evolve to stay relevant. #LeanUX | @jboogie http://www.flickr.com/photos/freejay3/2387714157/sizes/l/
- 67. @jboogie jeff@proof-nyc.com Thank you www.leanuxbook.com www.jeffgothelf.com slideshare.net/jgothelf Iโm writing a book! Pre-order here
Editor's Notes
- Gust case study โ distributed teams w/devs in Vancouver, PM/UX in NYC and no collaboration going on. Just docs/emails exchanged between teams. No coding till sign off and then more negotiation.Bad communication, no shared goals, no shared language, non shared understandingโฆ
- Gust case study โ distributed teams w/devs in Vancouver, PM/UX in NYC and no collaboration going on. Just docs/emails exchanged between teams. No coding till sign off and then more negotiation.Bad communication, no shared goals, non shared understandingโฆ
- When I was at my last employer, we were concerned that the company was making strategic decisions without fully considering the needs of the user. Since most of us rarely sat at that table we wanted to bring the user to the team. Initial proposals centered around persona research and creation โ an activity which can cost tens of thousands of dollars and take several months.What were some other ways we could do this?The ad-hoc persona proved to be a terrific way to get the conversation started at the exec level.
- After the exercise, which took 8 hours over two days, the team walked away with a similar POV of who they were serving with current and new services.
- Knowing we wouldnโt be at every subsequent conversation, we wanted our work to go with the teamโฆ
- Knowing we wouldnโt be at every subsequent conversation, we wanted our work to go with the teamโฆ
- This is where every team starts at the beginning of every product design project.The goal is shared understanding.
- The goal is shared understanding.
- The goal is shared understanding.
- The goal is shared understanding.
- The goal is shared understanding.
- Takes too long to get to an ideaTakes too long to get the idea validatedHow do you know itโs the right designCanโt wait to launch productEtcโฆ