We cling to new processes and methodologies as silver bullets for the problems that plague our organizations. You can see this in the agile, lean, lean ux and lean startup movements very clearly. Companies are seeking recipes to help them innovate and be more efficient. In reality, context is key to the success of any process you bring into practice.

1. Purity vs Pragmatism
1
Jeff Gothelf
@jboogie
jeff@neo.com

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Lean UX!

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Brian is right!

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METHODOLOGIES ARE STARTING POINTS

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“That’s not Agile!”

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“We’re not being
lean enough!”

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“We’re not
supposed to make
deliverables!”

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Not Agile at all So super Agile
You are here!
The Super Scale of Agility

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Not Agile at all So super Agile
You are here!
The Super Scale of Agility
X

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THEY ARE FRAMEWORKS

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OVERNIGHT CHANGE IS
IMPOSSIBLE

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CONTEXT

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Fit the methodologies
to your context

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Be agile and lean
(don’t just “do it”)

28. jeff@neo.com
www.neo.com
www.leanuxbook.com
@jboogie
THANK YOU!