1. Put a Button on it
Removing Barriers to Going Fast
kastner@gmail.com / @kastner
jgoulah@gmail.com / @johngoulah
Thursday, March 8, 2012

2. Thursday, March 8, 2012

3. 1+ Billion Pageviews
Per Month
Thursday, March 8, 2012

4. Speed
Thursday, March 8, 2012

5. ~100 Engineers
Thursday, March 8, 2012

6. Barriers
Thursday, March 8, 2012

7. etsy.github.com
Thursday, March 8, 2012

8. We’re Hiring
etsy.com/jobs
Thursday, March 8, 2012

9. Thursday, March 8, 2012

10. Optimization
Thursday, March 8, 2012

11. Happiness
Thursday, March 8, 2012

12. Sad Engineers
are Bad Engineers
Thursday, March 8, 2012

13. Barriers
Thursday, March 8, 2012

14. Process
Thursday, March 8, 2012

15. “Process is an embedded
reaction to prior stupidity”
– Clay Shirky
Thursday, March 8, 2012

16. Fear
Thursday, March 8, 2012

17. Thursday, March 8, 2012

18. Correctness
Thursday, March 8, 2012

19. "My strategy has always been: be wrong as
Text
fast as we can, Which basically means, we're
gonna screw up, … Let's not be afraid of that."
– Andrew Stanton
Thursday, March 8, 2012

20. Legacy
Thursday, March 8, 2012

21. How?
Thursday, March 8, 2012

22. Communication
Thursday, March 8, 2012

23. Trust
Thursday, March 8, 2012

24. Openness
Thursday, March 8, 2012

25. Constant Improvement
Thursday, March 8, 2012

26. Then vs. Now
Thursday, March 8, 2012

27. 2009
Thursday, March 8, 2012

28. 2009 2011
Thursday, March 8, 2012

29. 2009
Single Deploy
Master
Thursday, March 8, 2012

30. 2009 2011
Single Deploy Anyone Can
Master Deploy
Thursday, March 8, 2012

31. 2009
Rollback in
Fear
Thursday, March 8, 2012

32. 2009 2011
Rollback in Roll Forward
Fear to Victory
Thursday, March 8, 2012

33. 2009
All Day
Deploys
Thursday, March 8, 2012

34. 2009 2011
All Day Deploy All
Deploys Day
Thursday, March 8, 2012

35. So, what does Etsy
optimize for?
Thursday, March 8, 2012

36. MTTR vs. MTBF
Thursday, March 8, 2012

37. Default to Open
Thursday, March 8, 2012

38. Culture First
Thursday, March 8, 2012

39. If it’s your first day at
Etsy, you must deploy!
Thursday, March 8, 2012

40. Doing the dumbest thing
that can possibly work
Thursday, March 8, 2012

41. Committing to Trunk
Thursday, March 8, 2012

42. Branching in Code
Thursday, March 8, 2012

43. if ($cfg["new_search"]) {
// new hotness
$resp = search_solr();
} else {
// old busted
$resp = search_grep();
}
Thursday, March 8, 2012

44. Configuration is Code
Thursday, March 8, 2012

45. $cfg["new_search"] = true;
Thursday, March 8, 2012

46. Blameless
Post-mortems
Thursday, March 8, 2012

47. Databases are Different
Thursday, March 8, 2012

48. Does it Work?
Thursday, March 8, 2012

49. Thursday, March 8, 2012

50. Vertical Line Technology™
Thursday, March 8, 2012

51. Thursday, March 8, 2012

52. 6 Change-related
incidents in 2010
Thursday, March 8, 2012

53. November code-freeze
Thursday, March 8, 2012

54. November code-freeze
721 Deploys
Thursday, March 8, 2012

55. Deployinator
Thursday, March 8, 2012

56. Thursday, March 8, 2012

57. Thursday, March 8, 2012

58. Thursday, March 8, 2012

59. Capistrano
Thursday, March 8, 2012

60. Capistrano
Puppet
Thursday, March 8, 2012

61. Capistrano
Puppet
Fabric
Thursday, March 8, 2012

62. Capistrano
Puppet
Fabric
Chef
Thursday, March 8, 2012

63. Thursday, March 8, 2012

64. Thursday, March 8, 2012

65. Thursday, March 8, 2012

66. Thursday, March 8, 2012

67. Thursday, March 8, 2012

68. Communication
Thursday, March 8, 2012

69. Thursday, March 8, 2012

70. Thursday, March 8, 2012

71. Thursday, March 8, 2012

72. Thursday, March 8, 2012

73. Thursday, March 8, 2012

74. Thursday, March 8, 2012

75. Dashboard Driven
Development
Thursday, March 8, 2012

76. Thursday, March 8, 2012

77. 13:15 < devbot> PRODUCTION deployed by jclarke version:
4b64cae-20111026-180816-UTC took: 46.697705 seconds
diff: http://deployinator/diff/web/a6de636/4b64cae
Thursday, March 8, 2012

78. e ntial
Co nf id
Etsy
Thursday, March 8, 2012

79. Deployinator Deploy Host
Web 1 Web 2 Web N
Thursday, March 8, 2012

80. Deployinator
ssh Deploy Host
Web 1 Web 2 Web N
Thursday, March 8, 2012

81. Deployinator
ssh Deploy Host
dsh
Web 1 Web 2 Web N
Thursday, March 8, 2012

82. Deployinator
ssh Deploy Host
dsh
Web 1 Web 2 Web N
Thursday, March 8, 2012

83. Deployinator
ssh Deploy Host
dsh
Rsync
Web 1 Web 2 Web N
Thursday, March 8, 2012

84. What’s Stopping You?
Thursday, March 8, 2012

85. Know what you’re
optimizing for
Thursday, March 8, 2012

86. Open Source
Software!
Thursday, March 8, 2012

87. Thank you
github.com/etsy
Thursday, March 8, 2012