In these slides, we list out five important tasks on social media that need to follow a great B2B event

1. THE SALES ADVANCEMENT COMPANY
© 2016 Jifflenow |
WHAT TO DO ON SOCIAL
MEDIA AFTER A GREAT
B2B EVENT

2. © 2016 Jifflenow |
Now that your event is over, there’s still a lot more
you can do on social media to further improve
traction. Here’s what you can do.

3. © 2016 Jifflenow |3
SHARE MEDIA
COVERAGE
If you’ve had a good event, you would
be getting a lot of attention from the
media, and bloggers
Share content that your followers are
most likely to share
Talk about your success to boost
credibility for your next event

4. © 2016 Jifflenow |4
Use social media channels to gather
more information for your
post-event survey
Acknowledge negative comments if
any, and use them to formulate your
future event plan
ASK FOR
FEEDBACK
The survey should take no more than 2
minutes to fill out

5. © 2016 Jifflenow |5
Improve mindshare and keep leads
warm with audience engagement on
social media
Give your audience a reason to talk
about the event - engage them
with questions about positive
experiences at the event
POST-EVENT
AUDIENCE
ENGAGEMENT
Fish for relevant compliments from
your audience

6. © 2016 Jifflenow |6
Promise an event experience that will
be better than the one that got over
Give your audience free or discounted
registrations for
the next event
Inspire FOMO (fear of missing out) for
your next event, with content that
focuses on how great this one was
HYPE YOUR
NEXT EVENT

7. © 2016 Jifflenow |7
Did you hit the targets you set for your
social channels?
Every social channel has an analytics
platform - leverage this for
more insights
ANALYZE
SOCIAL MEDIA
PERFORMANC
E
If you hadn’t set targets, benchmark
your stats with other events

8. © 2016 Jifflenow www.jifflenow.com
Thanks!
For more information on managing 1:1 meetings at
events, visit
www.jifflenow.com