Designing a Casino requires understanding the user profile and lifestyle of a gambler - Mindset of people who gamble; what drives them to losing their money.

1. Casinos are a psychological minefield.
Their architectural design, as well as everything in it, has a methodical function
devised to keep you, the player, inside --- spending money.
Some tactics they use are as conspicuous as the nose on your face, while
others are guile and subtle.

2. Architecture & Interior Design
Winning at Vegas
why the house always wins?
Compiled by
Jigar Pandya
jigarpandya18@gmail.com

3. Total Environment Control: From Light to views,
walking paths to service areas, lighting and air is consistent. Time stops on
you.

4. Caesars' Palace Casino Las Vegas

5. No clocks Day melts into night and night into
day and schedules dissolve into nothingness.

6. No Windows When they get you in, they don’t want you to
have any idea of what is happening in the outside world.

7. Tinted Glass Some lobby areas with external
view gives you a very hazy and dull view of outside, making
you go back inside.
If you’re playing in a casino on the Las Vegas strip, there is enough
visual stimulation outside to draw anyone’s eye to it. Therefore, the
casino you are in will do its best to make that outside world
nonexistent.

8. Atrium lobby at Venetian Casio Las Vegas

9. Pumping Oxygen through the Air-conditioning
systems, keeps the gamblers on a high.
O2

10. Use of scents & Aroma Variety of scents will
encourage you to spend more time/money in the playing area

11. No lights on the foreheads Light energy
absorbed at forehead makes any activity uncomfortable. Casino
Owners know this.

12. Use of Sounds bells, slots, coins dispensing, digital
beeps – all non verbal, communicating – Win, Win, Win
encouraging you to play, play and play

13. Soft Background Music Soft mellow soundtracks,
helps get the gambler in the trance-like state that is desired.

14. Tacky Carpets patterns and designs on these carpets have
colorful swirls, lines, and splashes, to the human brain they are mesmerizing,
welcoming and pleasing to the eye

15. Use of RED evokes safe and comfortable Feeling.

16. Constant cleaning Workers continually sweep and
pick up after players which makes them feel somewhat pampered and
catered

17. Faraway Service areas Hidden, far and
unimaginably inaccessible.
This is one of the last-ditch effort to keep you inside since you
have to walk through the whole place again and pass all of those
tempting machines and tables. They don’t want you to Cash in
your winnings. They want to rule your impulses.

18. Near Wins Every game, whether it be a table or machine, is
designed to payout small wins in the short run, but eventually take more
from you in the long run.

19. Freebies also known as ‘comps’ - Players will often
receive coupons for free meals, buffets, shows, etc., or point
cards which enable them to win other prizes in order to get them
to keep coming back.

20. Free Alcohol Cocktail waitresses swarm the casino floor, their
trays full of various drinks at all times. It’s no secret why this would keep a
player put, satisfied, and feeling cheerful.
Alcohol makes even smart players sloppy.
If you are a strategic player, alcohol will
slow your brain and corrupt your ability to
make the proper decisions. Gamblers will
also become more liberal with their money
if buzzed or drunk, throwing their chips
away too easily.

21. Keep the Big Winners Those fortunate enough to win
big are treated like kings. They basically make these players offers they
cannot refuse, from free suites to extravagant, special treatment.
The longer a big winner lingers inside the casino/hotel,
the more money they will inevitably spend there

22. Labyrinth Design Huge- vast spaces. full of
tables & machines….a traditional factory floor., where
manufacturing and service takes place at the same time.

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