9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
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On October 16th 2014, Jim Gilbert, President of Gilbert Direct Marketing, Inc and the Author of The 9 Immutable Laws of Social Media Marketing, unveiled a new presentation exclusively for Catalog University. This presentation focuses on how to use videos to drive social media engagement and sales.
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9 Immutable Laws of Social Media in action: Guerrilla Video, Video Plus Social Engagement equals sales!
- 1. Presented by James Gilbert, CEO October 14, 2014, 561-302-1719
- 2. • 30 + year history in DM (old school > new school) • CEO, Gilbert Direct Marketing, Inc. • President, Florida DMA • Professor Direct Marketing • Author Target Marketing Group • Return on Intelligence column • Guide to Social Media - Content @gilbertdirect
- 3. • Above all - a direct marketer • Old school principles applied to new channels! • MARKETING DISRUPTOR • HERETIC! @gilbertdirect
- 4. "There is only one valid definition of business purpose – to create a customer. Companies are not in business to make things… but to make customers.” -- Peter F. Drucker
- 5. 9 people with bent iPhones (some on purpose) cause 4% one day drop in Apple stock.
- 9. • The deeper the level of engagement, the deeper the trust/bond with your company! • Nothing happens without engagement! • Engaged people BUY (and share)
- 10. •Reality: social has changed! – (but we still need it right?)
- 11. – Engagement more difficult – Have to work harder to “get ‘er done” – Everybody is doing it! – More message clutter – Facebook Algorithm make posts more relevant! • Kills engagement dead in reality with Edgerank. • Forces paid advertising to reach hard won fans!
- 12. • The goals of every social media marketer STILL ARE…. – Engage! – Draw them out! – Get them involved! – Become a thought leader! – Generate Authority! – Tug at their heartstrings – Tell a story!!!! – Create drama!!!! – But now we have to be even smarter, better and more engaging
- 13. THEN: The nameless faceless corporate entity NOW: The nameless faceless corporate social media pusher
- 14. • Video is a format we all understand • Short production cycle (as you will see) • Video search just as powerful as google search! • Connects the company with the viewer. • Stimulates emotions! • Fun to watch! (funny too) • Either subtle or overt call to action!
- 15. Here is my video equipment…
- 17. DSLR’s now shoot full 1080 HD! Or this…
- 18. iMovie or Final Cut Pro easy to use!
- 19. The biggest misconception about video is it has to be difficult Over a million views from some creativity and an iPhone!
- 20. • Product videos • Client testimonials • Behind the scenes (put the face) • Let your clients do the videos via contests! • Channels (add value, fun, info)
- 21. Client testimonials! Peer to peer selling at its best (way beyond written testimonials)
- 22. Client testimonials! Celebrity endorsements rule the day! VBLOG over half a dozen videos
- 23. Blind taste test (blind tryer) Peer to peer selling at its best (way beyond written testimonials)
- 24. Hammacher… Like a mini infomercial! Better yet, get your clients to send in video demonstrations!
- 25. • Other ideas for the HS folks… –Build a behind the scenes channel –How you find your unique products –The people behind your product finds –Weekly what's hot in <category> show
- 27. Add value and inform!
- 28. • Video contests • This contest coined the phrase, “the fresh diet delivery fairies?
- 31. YouTube fun and relationship building
- 33. FDMA Video Strategy (iPhoto slide show)
- 34. FDMA Video Strategy (so easy even a 14 year old can do it!)
- 35. Cross pollinate video content • Video as center of universe! • Start with YouTube • Blog • Facebook • Website • Embed!!! • Emails!!! • #hashtags • Tags!!! • Descriptions!!!
- 36. Forget ABC’s A B P is the new model Always Be Promoting
- 38. More video behind the scenes
- 39. Thank You! How to reach Jim jimdirect@aol.com 561-302-1719 Website: http://gilbertdirectmarketing.com Retail Online Integration blog:http://www.retailonlineintegration.com/channel/return-intelligence Linkedin: http://www.linkedin.com/in/jimwgilbert/ Twitter: https://twitter.com/gilbertdirect
Editor's Notes
- Above all I am a direct marketer - old school meaning traditional DM principles applied to new media and channels!
- Above all I am a direct marketer - old school meaning traditional DM principles applied to new media and channels!
- Why I do what I do… my motto! How does this TRANSLATE to a social world? ONE WORD…
- Why I do what I do… my motto! How does this TRANSLATE to a social world? ONE WORD…
- Engagement! ----- Meeting Notes (10/4/11 23:31) ----- How does this translate to a social world?
- Engagement! ----- Meeting Notes (10/4/11 23:31) ----- How does this translate to a social world?
- Engage with./.. Engaging customers/prospects in social media channels increases brand/time. The more time a consumer spends with your brand and your products, the more likely they are to buy.
- Engage with./..
- Engage with./..
- Look for opportunities. Electric slide