This document summarizes James Gilbert's presentation on the 9 Immutable Laws of Social Media Marketing. Gilbert introduces the 10th Law - the Law of #REALationships. This law states that successful social media marketing now requires building real relationships through more engaged interactions on social media sites, rather than just pushing generic content. Gilbert outlines eight stages of engagement to help brands develop true brand advocates by focusing on listening, contacting influencers, and investing time in relationships rather than relying solely on automation tools.

1.
The
9
Immutable
Laws
of
Social
Media
Marke9ng
Presented
by
James
Gilbert,
CEO
June
28th,
2015,
561-­‐302-­‐1719
The
FINAL
Law
of
Social
Media
Marke9ng…
The
Law
of
#REALa9onships

2. Just
who
do
you
think
I
am?
• 30
+
year
history
in
DM
(old
school
>
new
school)
• CEO,
Gilbert
Direct
Marke9ng,
Inc.
• President,
Florida
DMA
• Professor
Direct
Marke9ng
• Author
Target
Marke9ng
Group
• Return
on
Intelligence
column
• Guide
to
Social
Media
-­‐
Content
@gilbertdirect
#9ImmutableLaws

3. "There is only one valid definition of business
purpose – to create a customer.
Companies are not in business to make
things… but to make customers.”
-­‐-­‐
Peter
F.
Drucker
Orienta9on
(What
these
laws
are
really
about!)

4. Formula
=
Engagement!

5. In
The
Beginning…
• #9Immutable
Laws
• The
9
Immutable
Laws
of
Social
Media
Marke9ng
• As
long
as
2
hour
presenta9on!
– 4K
live
– 60K+
views
online
– So
many
changes
since
2009

6. #9immutablelaws
1. The
deeper
the
level
of
engagement,
the
deeper
the
trust/bond
with
your
company!
(radical
thought
in
2009
AND
in
2015)
2. Brand
+
Channels
=
Engagement
(The
new
marke=ng
paradigm)
drives
Law
of
Engagement
3. Brand
+
9me
+
channels
=
advocates.
4. The
exponen9al
search
factor.
(Social
increases
rankings,
DUH!)
5. The
new-­‐fangled
customer
service
factor
(deliver
or
die)
6. The
behind
the
scenes
factor
(people
buy
from
people
not
brands)
7. Trust
is
The
NEW
black
(REAL
voice,
freebies,
contests,
corner
store)
8. The
online
reputa9on
factor.
(Rep
is
everything.
Social
the
Great
Neutralizer)
9. Engagement
+
9me
+
trust
=
revenue.
(all
9
Laws
brought
together)
10. What
next????
(always
new
there
was
another
one)

7. The
#10thImmutableLaw
“#REALa=onships”
Its
9me
to
get
REAL
again!

8. – Engagement
more
difficult
– Have
to
work
harder
to
“get
‘er
done”
– Everybody
is
doing
it!
– More
message
cluUer
– Facebook
now
“pay
for
play”
– More
sites
are
relevant
(vine,
meerkat)
Why
get
REAL?

9. The
Law
of
REALa9onships!
• The
goals
of
every
social
media
marketer
STILL
ARE….
– Engage!
– Draw
them
out!
– Get
them
involved!
– Become
a
thought
leader!
– Generate
Authority!
– Tug
at
their
heartstrings
– Tell
a
story!!!!
– Create
drama!!!!
– But
now
we
have
to
be
even
smarter,
beeer
and
more
engaging

10. The
Law
of
REALa9onships!
The
8
stages
of
REALity
① Brand
impression
(retweet,
comment,
friend
like)
② Like
–
casual
listener
(likes
page)
③ Like
-­‐
engages
(likes,
comments)
④ Super
like
–
engages
o^en
⑤ Minor
brand
advocate
–
recommends
brand
⑥ Super
brand
advocate
–
recommends
brand
and
sells
product!
⑦ Dislike
–
disgruntled
like
of
advocate
–
goes
away
⑧ Super
dislike
(engaged
dislike)
–
goes
away
and
talks
about
brand
in
a
negaAve
way
• Goal
move
from
1
–
6
• Goal
move
back
from
7
and
8
to
6

11. The
Law
of
REALa9onships!
The
8
stages
of
REALity
• How
do
you
find
and
create
brand
advocates?
• Listen,
spend
=me
on
sites.
• See
who
retweets,
shares,
likes
etc.
• Make
contact!
• Yes
make
contact
and
build
rela=onships!

12. The
Law
of
Engagement!
The
8
stages
of
engagement
• Brand
advocates
are
everywhere.
• Carol!
• Donna!
• Josh!
• Trevor!
• Tina
• Angel!
• Its
about
the
#REALa9onship
to
your
social
people
and
brands.
• Became
my
friends!
Literally!

13. The
Law
of
REALa9onships

14. The
Law
of
REALa9onships!
THEN:
The
nameless
faceless
corporate
en9ty
NOW:
The
nameless
faceless
corporate
social
media
pusher

15. Don’t
be
an
info
pusher!

16. • Its
9me
to
throw
out
what
you
have
learned
about
social
media
and:
– Lose
the
tools:
• Forget
Hootsuite,
Buffer,
scheduled
posts,
and
other
tools
to
make
life
easier.
• Get
back
down
in
the
trenches,
engage,
delight
and…
• BUILD
RELATIONSHIPS!
• Today
in
social
rela=onships
are
dying!
The
Law
of
#REALa9onships!

17. Every
=me
you
use
an
app
to
post
rather
than
go
to
the
actual
site….
…
a
kieen
Will
die!

18. Every
9me
you
use
an
app
to
post
rather
than
go
to
the
actual
site….
An
angel
kieen
gets
their
wings

19. The
New
Immutable
Law
Social
Media
SUCCESS
in
Only
8
HOURS
a
Day!
Noooo!
Oy
Vey
A
D
M!
Damn!
Oh
No!!!
YES!!!!
WTF?
Groan
FML!!

20. Too
many
people
are
pos9ng
without
engaging
Stop
prac=cing
An9-­‐Social
Media
Marke9ng
The
Law
of
#REALa9onships!

21. So
HOW
to
get
REAL?
• The
Give
to
get!
• Contests
• Freebies
• Giveaways
• Behind
the
scenes
• Video’s
• Communicate
• Share
other’s
content
• Connect
and
build!

22. Advocates
are
everywhere
• RT’ers
• Sharers
• Likers
• Commenters

23. Advocates
are
everywhere
Get
‘em
Involved!

24. Advocates
are
everywhere
Get
‘em
Involved!

25. Excep=onal
vaca=ons
Happiness
rules…
Here
are
your
brand
advocates….

26. Contest
examples
• Plate
your
favorite
meals

27. Build
involvement
and
trust

28. Contest
examples
• Halloween
costume
contest

29. Contest
examples
• Mo=va=on
poster
contests

30. Contest
examples
• Fresh
Diet-­‐ize
a
Beatles
Lyric
(in
honor
of
John
Lennon)
– Imagine
– Video
– Viral!
• Fresh
Diet-­‐ized
Haiku

31. Contest
examples
• Video
contests
• This
contest
coined
the
phrase,
“the
fresh
diet
delivery
fairies?

32. Contests
Recipe
winner

33. Nothing
gets
REAL
like
video

34. YouTube
fun
and
rela=onship
building

35. Cross
pollinate
content
• Blog
as
center
of
universe!

36. Forget
ABC’s
A
B
P
is
the
new
model
Always
Be
Promo=ng
Electric
slide!

37. A
B
P
in
ACTION
Time
for
a
video
break

38. Use
YOUR
REAL
Voice…
• Wrap
yourself
around
an
issue
or
a
topic
• Make
it
your
own
• Provoke!

39. Need
content?
• Just
share
other
people’s
content
and
add
your
opinion!
• Make
the
issue
your
own!
• Be
a
curator
of
content!

40. Become
a
frickin’
thought
leader!
• Linkedin
publishing
plaoorm
• Groups
(social,
DM
Q&A)
• Tweet
(yours,
others)
• Blog,
Vlog,
Write,
Vid

41. Become
a
Friggin
thought
leader!

42. Become
a
thought
leader!

43. Become
a
thought
leader!

44. More
ideas
for
you…
• B2B
social,
Blog,
Linkedin
Key!
• Become
a
thought
leader
• Always
be
promo9ng
• Amplify
and
share.
• Create
share
worthy
content

45. More
content
examples
MegaMotorMadness.com
Fun
and
humor
save
the
day….
Tag
advocates
to
amplify!

46. Some
Tips
for
Success…
• Use
#hashtags
• Tag
others
in
posts
(business’s,
people)
• Pictures
and
graphics
a
must
• Video!
(that’s
a
whole
other
presenta=on)
• Create
events
(FB,
G+)
• Create
and
amplify
a
call
in,
webinar
• Linkedin
Publishing
(again)

47. Real
voice,
hashtags,
tag
others.
Behind
the
scenes,
real
company

48. The
days
of
“big
anonymous
corp.”
are
over!

49. Bio’s
of
our
employees
bring
customers
closer
to
the
company

50. Bringing
our
customers
closer
Image
done
by
one
of
our
customers
of
our
CEO
Zalmi
Duchman.
He
is
officially
Zman
or
Zuperman
to
our
fans

51. Thank
you!
• Copy
of
this
presenta9on?
– Drop
me
your
card
– Tweet
to
me
at
@GilbertDirect
– 561-­‐302-­‐1719
– Email
jim@gilbertdirectmarke=ng.com
–
Full
preso
2
+
hours.
I
can
do
9
Laws
for
your
organiza9on