On February 20th 2016, Jim Gilbert, President and Founder of Gilbert Direct Marketing Worldwide, Inc., presented "The Immutable Law of Social Media #REALationships" to a packed house at WordCamp 2016 in Miami.
The following are the slides from that presentation. This is part of a larger presentation, "The 9 Immutable Laws of Social Media Marketing".
Contact us at jim@gilbertdirectmarketing.com to learn more on how we can offer this presentation to your organization or business.
Follow Jim on Twitter.com/gilbertdirect, or connect with him on Linkedin at https://www.linkedin.com/in/jimwgilbert
4. "There is only one valid definition of
business purpose – to create a customer.
Companies are not in business to make
things… but to make customers.”
-- Peter F. Drucker
12. • The goals of every social media marketer
STILL ARE….
– Engage!
– Draw them out!
– Get them involved!
– Become a thought leader!
– Generate Authority!
– Tug at their heartstrings
– Tell a story!!!!
– Create drama!!!!
– But now we have to be even smarter, better and
more engaging
13. The 8 stages of Engagement REALity
① Brand impression (retweet, comment, friend, like)
② Like – casual listener (likes page)
③ Like - engages (likes, comments)
④ Super like – engages often
⑤ Minor brand advocate – recommends brand
⑥ Super brand advocate – recommends brand and sells product!
⑦ Dislike – disgruntled like of advocate – goes away
⑧ Super dislike (engaged dislike) – goes away and talks about brand in a negative way
• Goal move from 1 – 6
• Goal move back from 7 and 8 to 6