2. What creative decisions did you have to make to solve
problems and how did this depart from your original plan?
• When we first started to write our script we
encountered problems thinking of ideas for
the advert as we weren’t sure whether to
have a conversation or a narrative ad with a
little bit of humour thrown about here and
there to make it more interesting. After re-
writing the script a few times we eventually
came to the conclusion that it would be a
conversation.
3. Both individually and working with others how did you work
and what challenges did you face?
• I think I worked very well in the group I was
put into, we had to overcome challenges like
trying to fill the full 30 seconds after already
recording all of the voiceover, this meant
adding in more jingles and sound effects just
so it would fill up the full 30 seconds.
4. What advertising techniques did you use to hook your intended
target audience?
• Advertising techniques we used were to
repeat ‘waves’ a few times which is the name
of the store and to add some jingles in just
break it up a bit, we also used the sound of
waves on the beach at the start to show
5. How did technology enable the creative process? Was it
difficult to use any of the equipment and did you learn any
skills?
• Technology helped a lot with this radio advert
as we were able to listen through a number of
different jingles till we found the one we
wanted and find a suitable bedding track to
use for the advert. Technology also gave the
ability to manipulate the voices but we
decided against that after having tested it.
6. What conventions of radio adverts have you used or not used
and why?
• The conventions we have used are
jingles, repetition, a bedding track, a
website, a clear voice, it was short and had a
bit of attempted humour. The conventions
that we didn’t use in our radio advert were
terms and conditions at the end of the clip
and a catch phrase.
7. What or who are you representing in your advert and how?
• In our advert we are representing the waves
surf store through a conversation with
someone who has been to waves and
someone who is not prepared who has never
heard of it and is panicking about not being
prepared for the beach in the summer.
8. What feedback did you get and did this help you realise
anything about your product?
• The feedback we got was that we should have
put a bit more enthusiasm into the voiceover
when recording so that it didn’t sound too dull
and to lower the bedding music so that it
didn’t distract the listeners attention away
from the voiceover.
