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By Jimmy Horn 11.11.2014
Agenda 
I. What’s Big Data? 
II. Data Mining Process 
III. Benefit of Big Data 
IV. Application in E-Commerce 
V. Conclusion 
VI. Q & A
Big Data?
12+ TBs of tweet data every day 
25+ TBs of log data every day 
? TBs of data every day 
2+ billion people on the Web by end 2011 
30 billion RFID tags today (1.3B in 2005) 
4.6 billion camera phones world wide 
100s of millions of GPS enabled devices sold annually 
76 million smart meters in 2009… 200M by 2014
Revenue
Data Mining ?
Process
Benefit ?
Benefit
Application in E-commerce
Amazon.com
Anticipatory Shopping
Wal-Mart
Green Supply Chain 
As Wal-Mart, the biggest opportunity for creating company's environmental change is the estimated 90% of the company's environmental footprint attributed to its 100,000 worldwide suppliers.
Carbon Emission
Footprinting Label
Conclusion
Conclusion 
At the end of the day, big data provides an opportunity for “big analysis” leading to “big opportunities” to gain a competitive edge, to advance the quality of life, or to solve the mysteries of the world. 
"Strive not to be a success, but rather to be of value." 
- Albert Einstein
Big Data in E-commerce

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Big Data in E-commerce