The document discusses 8 technological trends that will reshape the future: 1. Consumerization of IT and rise of the "knowledge individual" who is always connected. 2. Dramatic reductions in storage and bandwidth prices enabling new applications. 3. Emergence of a new operating system for the internet beyond the traditional web. 4. Post-PC era dominated by specialized mobile applications and appliances. 5. Rapid growth of mobile apps and need to design for different types of devices. 6. Evolution of social media and social networks like Facebook integrating into applications. 7. Gamification using game mechanics to encourage engagement with applications. 8. Emergence of sensors in mobile devices enabling location-based and health

1. The puzzle: I Live in the Future & Here's How It Works Dr. Jimmy Schwarzkopf Research Fellow jimmy@stki.info www.stki.info

2. Let’s go for a walk 2

3. Changes are “BIG” 3 NicolausCopernicus 1514 earth centric sun centric

4. Big change or IMPLOSION First Technological Implosion 1982-1986 PC Ecosystem Client/server Ecosystem LAN/WAN Ecosystem Internet/Web Ecosystem X86 Ecosystem Relational DBMS Ecosystem Second Technological Implosion 2011 -2015 Mobility Devices Ecosystem Cloud Services Ecosystem Analytic tools/appliances for data management Ecosystem NO-SQL DBMS Ecosystem Social Commerce Ecosystem 4

5. What did CIOs say in 1982-1986 Are all this technologies: Secure ? Strong enough ? Manageable in an IT environment ? Will IT loose control ? Should IT use them ? 5 Should I ? Guess what they will say 2011 - 2012 (we are in a faster moving era) ?

6. NO .. NO 6 The “there is a problem” CIO

7. Albert Einstein said about CIOs (?): 7

8. 1980s 1990s 2000s 1970s 2011+ Personal: Computing Democratization Web: Information Democratization SOA: Data Democratization Cloud/Mobility: Application Democratization Autocratic Centralized Computing 5th Generation Of Computing

9. Will IT change ? Will CIO’s ? 9

10. What do I mean? 10

11. 2011-12 Game Changers 11 New CIO (Job & Responsibilities ) New Internet Operating System legacy migrations mobile devices management peer-to-peer E-bizz KNOWLEDGEABLE INDIVIDUAL & E-bizz ECONOMY 24X7 connectivity Consumerized IT open source collaboration Web 3.0 sensors virtual clients Data Center efficiency density and monitoring Gamification Storage & bandwidth Price revolutions virtualization DW appliances video content infrastructure convergence unified communication

13. Personal Mobile Computing

15. Technology Savvy

17. 2011: my pocket’s contents

18. Simple business app Square handles security and meets all PCI security standards to ensure payments are safe and secure.

19. In 2 years we will carry only 1

20. Are You Ready for the New Peer-to-Peer Economy? transactions happen between individuals or a group of individuals and not only between corporations and individuals.

21. STKI’s Jewish “philosopher” of the year In 1959, Prof. Druckercoined the term “knowledge worker” In 2011 we can coin the term: “knowledge individual” 18

22. “ knowledge individual ” MIXES “home/work” 24 hours a day Connected to: World information/news Education Entertainment Family & friends WORK Applications used: Personal Finance Personal Productivity ENTERPRISE APPLICATIONS Data Storage Personal Entertainer Family Health others

23. Coupons, miles, privileges Friend recommendations analytics How does the knowledge individual make decisions today: 20 relevance Company sends “future rewards”

24. Future “retail” environment U.S. Patent and Trademark Office published a new patent application entitled “Social Networking in Shopping Environments” 21

25. Game Changer 2 Storage & Bandwidth New networks New Technologies Reductions of price New Applications Net Neutrality equal infrastructure services for all 22

26. Virtually free and unlimited Storage and bandwidth: improving while dramatic reductions of price . The marginal cost is falling to practically zero. 23

27. We are in the midst of an historic “upload”

28. 25 Israeli Internet Speeds Communication Costs

29. Growth: Digital Highway Availability of cellular and line high-speed broadband and availability of several (>2) aquatic lines to Italy will push INNOVATION 2011-2014 Broadband related growth (innovation) will be the big differentiator in 2010-2012

30. Digital Terrestrial Television (DTT) spectrum released by TV’s switch to digital broadcasting Below 700MHs for unlicensed use by the public White-space devices will be able to zip data along at 400-800Mbps and have ranges of several kilometers 700MHz bands for mobile-phone operators Old TV signals travel for many kilometers, carry a lot of information, unaffected by weather and go through walls to penetrate buildings.

31. Game Changer 3 New OS for the internet 28

32. The Web Is Dead. Long Live the Internet 29

33. The Web Is Dead. Long Live the Internet 30

34. Mobile Appliances as “internet OS client” 31 (from GPS or cell antennas) (from Google) (from Waze) (from Google Streets)

35. And wow wowwow 32

36. Game Changer 4 Post PC era: New generation of appliances 33

37. When will we have “Industrial Information” Machines ? 34 It takes timenot only for people to adopt technologies into their daily routines but also for technologists to figure out how to make things 33 years The Austin 7 was produced from 1922 through to 1939 by the Austin Motor Company. The Karl Benz Patent Motorwagen 1885,.

38. The rule: +/-30 years 35

39. The rule: +/-30 years 36

40. Mobility 37

41. 38

42. 39 Like an old phone changed form adopted its own form

43. Average time spent connected by “knowledge individual” 40 Web surfing(URL based) 59% 1995-2003 In other words Aps 2003-10

44. Smartphones 2011 Nokia Microsoft Blackberry Israell

45. Decision on “curator” as marriage 42

46. tech wars or religion wars 43

47. Game Changer 5 Mobile Apps The Rise of a New Generation "specialized local apps running in conjunction with cloud-based services" across smartphones, tablets, and other devices 44

48. Mobile Applications also changing and Less like that: Your mobile application should look more like that: Don’t look at mobile devices as an “extended PC” It is a totally different device that will offer added value that a PC doesn’t

49. How are we going to use them ? 46

50. Or one for each machine? Tablets Smart phones Cell phones PCs Mac

51. Multichannel technologies are only that: technologies 48

52. Change from Multichannel to Touchpoint Strategies 49 Technology versus Service technologies

53. Game Changer 6 Web 2 + 3 + 4 Social Capital Management Social Networks Crowd Sourcing Facebook 50

54. Evolution of Social Media… 51

55. 52 25-34: 893K Over 35: 606K Over 55: 128K 1.053 Million 18-24 use facebook 43.36% of the population use FACEBOOK

56. 53

57. 54 Facebook Credits are added to your account at USD $0.10 each.

58. Now, it’s likely to be Facebook …….

59. Game Changer 7 GAMIFICATION (new man machine or user/interface) 56

60. Farmville Game on Facebook It’s free but you can buy goods to enhance the experience: 1,200,000 tractors ‘sold’ every single day A team of 35 Developers release new virtual items into FarmVille twice a week 285 Million+ users without any advertising per day Parent company Zynga makes est. $2,500M / Year and has 1200+ employees 57

61. Examples of Gamification (daily users) 58 www.appdata.com

64. New MMI/UI based on Gamification 61

65. Game Changer 8 SENSORS (ie: body, location based, etc……..) 62

66. The Sensors Are Coming! Body Sensing Comes to Smartphones Sensors could include heart monitors to keep tabs on your health. There will also be sensors that can detect perspiration and could be used to monitor your excitement level and even mood.

67. More “sensors” ………

68. Facebook Places 65 The check-in icon only shows up on the day of the event and only when users are geographically close to the specified address.

69. Location based services 66

70. 67

71. Where are we???? 68 2012

72. Web 3.0 69 Web 1.0: involved go search, get data and some limited interactivity Web 2.0: involves real identitiesand real relationships Web 3.0: will be real identities generating massive amounts of data

73. Very high volume, high speed, unstructured data analysis 70

74. Wake up call…….. NOW 71

75. 72