Israeli IT Market Study Software Forecast

1
Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
1
HARDWARE MARKET
STKI 2020
Israeli IT
Market Study(Software Products)
Volume 3 v3
STKI IT Knowledge Integrators
COMPANY CONFIDENTIAL
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Manufacturers/Software Houses, Distributors, VARs
NO double bookings for IT Market Size Forecasts
Resellers (VARs) get credit only for their value added unless the
manufacturer/software house is not present in Israel, then they get full credit.
Integrators and other Value Added Service Providers get credit only for the
“services-work” they contributed to the project.
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DISTRIBUTORS (usually are not shown in our study)
are intermediary reseller entities; between the
original MANUFACTURERS OF HARDWARE
PRODUCTS or SOFTWARE HOUSES and other entities
in the distribution channel (VARs and INTEGRATORS).
VALUE-ADDED RESELLERS (VARs) offer third party
software and hardware to the end user or
integrators at a markup, along with a limited
combination of procurement consulting,
configuration, and customization services (shown
under HARDWARE or SOFTWARE)
INTEGRATORS offer professional’s services
(consulting, developing, implementing or sourcing
manpower) in order to deliver enterprise computer
services to the organization. (shown under VALUE
ADDED SERVICES ).
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Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 5
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“Israeli Positioning” slides
This is NOT a technological or functional positioning
and SHOULD NOT be used as such.
This positioning is intendended to reflect
ONLY THE DEGREE
to which a product is
PRESENT AND SUPPORTED IN ISRAEL
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X axis (Market Presence)
Installed base; New sales; Mindshare
Y axis
(Local Support):
Number and quality
of support experts,
it’s localization and
language support
and if there is local
R&D
Israeli Product Positioning Slides
Vendors to watch
New players that only
recently entered the
market and therefore
cannot be evaluated
against longtime
players
Global leaders
according to
international analyst
firms
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Methodology for “Israeli Positioning”
T is NOT a technological or functional positioning and SHOULD NOT be
used as such. This positioning is intendent to reflect ONLY THE DEGREE to
which a product is PRESENT AND SUPPORTED IN ISRAEL
Focused on the enterprise sector (not SMB)
 X axis (Market Presence):
Installed base; New sales; Mindshare
 Y axis (Local ISRAELI Support):
Number and quality of Sis; localization; local R&D
 Vendors to watch: New players that only recently entered the market and
therefore cannot be evaluated against longtime players
 Global leaders: marked according to international analyst firms
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1. Government crisis : Due to the political deadlock Israel doesn’t have a budget for the second year
in a row. Despite that fact, there will be a marked growth of government expenditures and a decline in
tax revenues. With the outbreak of the economic crisis, this budget is totally inadequate. A new
government has been established but there is uncertainty regarding the policy steps that will be
taken in various areas (with and without connection to the coronavirus crisis) and about their impacts
on growth, employment, inflation.,
2. Coronavirus crisis: A recession seems inevitable, but its depth and duration are highly uncertain, it
will depend on the evolution of the disease, the severity and duration of the restrictive measures
imposed, and on the nature and magnitude of the economic policy response. The number of
unemployed is expected to jump from some 157,000 in 2019 to over 1,250,000 and the numbers
of those eligible for unemployment benefits will jump from 75,000 to about 900,000. The Israeli
economy and public is experienced in coping with various types of shocks.
This market study was compiled in the midst of two crises:
This period is characterized by an exceptional level of uncertainty regarding the depth of
each of the crises , their length, and ramifications for the medium and long terms.
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Israeli IT Software Products Market
FORECAST VERSION TWO
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Comparison of Forecasts for
Software Products Market 2018-2022
2019 2020 2021 2022
software forecast one 22.34% 21.87% 21.72% 21.66%
software forecast two 22.34% 21.98% 20.95% 20.82%
percentage of IT Budget
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TOP VENDORS: Software Markets
Software Companies Software VARS
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Comparison
between
Forecast one
and
Forecast two
for 2020
Comparison
between
Forecast one
and
Forecast two
for 2020
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Forecast One
2020
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Forecast Two
2020
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Comparison
between
Forecast one
and
Forecast two
for 2021
Comparison
between
Forecast one
and
Forecast two
for 2021
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Forecast One
2021
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Forecast Two
2021
21
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Comparison
between
2020 & 2021
using
Forecast one
Comparison
between
2020 & 2021
using
Forecast one
2222
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Comparison
between
2020 & 2021
using
Forecast two
Comparison
between
2020 & 2021
using
Forecast two
2323
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Some 2020s software changes :
• On-prem or hosted?
• Cloud-native or cloud-enabled?
• Perpetual license or subscription?
• Subscription or per use license?
• Open source or free software?
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On-Prem, Hosted, PaaS Located and SaaS (born in the cloud)
applications are not the same, very different
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OPEN-SOURCE SOFTWARE is quickly becoming standard among developers (they see how many
other developers trust the specific software and so assess if will work for them)
Vendors (although anyone can use, download, or modify the code for free) have 3 profitable
options with these products:
1. implement and support the product,
2. teach about the product
3. make the product better in some way
OPEN-SOURCE-CENTRIC software companies at the center of some major M&As
• Salesforce acquired Mulesoft
• Microsoft acquired GitHub
• VMware acquired Heptio
• IBM acquired Red Hat
• Cloudera and Hortonworks merged
• Elastic went public
• Others….
Open Source is king in the Hybrid IT World
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42
System Infrastructure
Tools
Infrastructure & System Software
(OS, Virtualization,storage & backup,
Infrastructure automation & cloud
management software)
Databases (SQL NOSQL)
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System Infrastructure Tools
as a Percentage of Software Market
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Tools
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Tools
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Software Companies
OS, virtualization, storage & backup, infrastructure automation &
cloud management software)
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enterprise backup SW
market presence 1H20
z
Market Presence
LocalSupport
Veeam
Commvault
Veritas
DellEMC
Rubrik
backup SW,
backup
appliances
(not
“apples to
apples”)
Arcserve
HCL (TSM)
Actifio
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on premise (+cloud) container platforms
enterprise market presence 1H20
Market Presence
LocalSupport
Redhat (IBM)
Pivotal
Rancher
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Software Companies
Databases (SQL NO-SQL)
Vertica
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Middleware Tools
AppWEB Server, ESB, SOA, BPM,
ETL, FTP, Emulation, Messaging, ,
Streaming, BRMS API Mng, APaaS
(container platforms)
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Middleware Tools
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Middleware Tools
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Middleware Tools
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Middleware Tools
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Middleware Tools
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Software Companies
Middleware Tools
AppWEB Server, ESB, SOA, BPM, ETL, FTP, Emulation, Messaging,
Streaming, BRMS API Mngt, APaaS (container platforms)
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Software VARS
Middleware Tools
AppWEB Server, ESB, SOA, BPM, ETL, FTP, Emulation, Messaging,
Streaming, BRMS API Mngt, APaaS (container platforms)
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API Management (with on-premise option)
Market Presence
LocalSupport
IBM
Google
Broadcom (layer7)
SoftwareAG
WSO2
Vendors to
watch:
• Redhat
(3scale)
• Salesforce
(Mulesoft)
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API Management
(With On Premise Option) Selected Israeli Integrators
Vendor Product Israeli Rep. Integrators
IBM API Connect IBM Matrix, Ellipsis
Google APIGEE Google Israel Yeal Software
Tibco Mashary Yeal Software
Redhat 3Scale Redhat Israel Matrix
Broadcom Layer7 Ness Pro Ness Pro, Emet
SoftwareAG WebMethods API mng. SoftwareAG Israel One
Open source
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application integration
Market Presence
LocalSupport
IBM
Oracle
Tibco
SoftwareAG
WSO2
Brands in
Application
integration
include ESB,
IPaaS, Hybrid
integration
etc. (not
“apples to
apples”)
iConduct
OpenLegacy
Magic
Redhat
TalendInformatica
Workato
Salesforce (Mulesoft)
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Application Integration
Selected Israeli Integrators
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Application Integration
Selected Israeli Integrators / Cont.
OpenLegacy OpenLegacy OpenLegacy Ness
Talend Talend Integration UCL
Informatica Informatica PowerCenter Aman
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Israeli On-Premise (+Cloud)
Container Platform Selected Integrators
Vmware Pivotal Vmware Terasky, Malam, Emet,
and many more
IBM Redhat Openshift Redhat Israel Matrix
Rancher Rancher ALMToolbox
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ETL (Extract Transform Load)
Israeli market enterprise presence 1H20
Market Presence
LocalSupport
Informatica
Talend
Microsoft
Oracle
IBM
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ETL
Selected Israeli Integrators
Informatica Informatica Informatica Israel Aman
Talend Talend Integration UCL
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IT Operation Tools
IT Operations, (Asset Management,
APM, AIOPS Monitoring etc),
Workload-Scheduling excluding
ITSM, Service Desk
ITSM - Service Desk
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IT Operation Tools
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IT Operation Tools
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IT Operation Tools
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IT Operation Tools
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IT Operation Tools
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IT Operations Tools
Asset Management, APM, AIOPS Monitoring, Workload-
Scheduling excluding ITSM & Service Desk
Software Companies
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IT Operations Tools
Asset Management, APM, AIOPS Monitoring, Workload-
Scheduling excluding ITSM & Service Desk
Software VARS
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job scheduling
Market Presence
LocalSupport
BMC
Broadcom
(CAAutomic)
IBM
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Israel Enterprise Job Scheduling
Selected Integrators
BMC Control-M BMC Matrix
Broadcom Automic Broacdom Israel Ness Pro
IBM IBM workload manager IBM Matrix, Emet
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Software Companies
IT Operations Tools
ITSM and Service Desk
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Software VARS
IT Operations Tools
ITSM and Service Desk
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Dedicated IT Service Desk– 2020 66
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Dedicated IT Service Desk
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Security/ Cyber
Software Tools
Security/ Cyber Software
(Vendors - tools)
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Security/ Cyber Software Tools
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Software Companies
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Software Companies
Small Boutiques
Vendors
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Software VARS
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Software VARS
Small Boutiques
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Office of the CIO
& Governance Tools
Project & Portfolio Management
EGRC
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Office of the CIO & Governance Tools
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Office of the CIO
& Governance Tools
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Office of the CIO
& Governance Tools
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Software Companies
Project & Portfolio Management Tools
Office of the CIO & Governance
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Software VARS
Project & Portfolio Management Tools
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PPM Israeli Market Positioning– 2020
Market Presence
LocalSupport
Atlassian
CA
Microsoft
MSP
Schiforma
Service Now
SAP
BMC
Oracle
Clarizen
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Enterprise Governance, Risk and Compliance (EGRC) Tools
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Development Tools
Development ,ALM , Devops Tools
for all enviroments (including Mobile)
excluding LOW CODE
Low Code Tools
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Development Tools
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Development Tools
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Development Tools
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Development Tools
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Development Tools
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Software Companies
Development Tools
Development ,ALM , Devops tools for all
environments (including Mobile) excluding LOW CODE
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Software VARS
Development Tools
Development ,ALM , Devops tools for all
environments (including Mobile) excluding LOW CODE
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ALM (Application Lifecycle Management)
enterprise presence 1H20
Market Presence
LocalSupport
Atlassian
Microsoft
Microfocus
IBM
Broadcom (Rally)
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ALM Selected Israeli Integrators
Atlassian Jira, Confluence,
Bitbucket, etc.
Methoda, Matrix,
practiproject , HMS
Broadcom Rally NessPro
Microfocus QC, Octaine, etc. Microfocus Israel matrix qualitset vness
Gitlab Gitlab ALM Toolbox
sonatype Matrix
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Web Accessibility
Presence & Support in Israel
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Company Product Name Integrators
User1st User1st Accessibility
Suite
Taldor, Ewave, NGSoft, Malam-Team
(Pionet)
EqualWeb Accessibility by Click
Make Sense Allyable Malam-Team (Pionet), Prodware,
Bezeq, MobilityPRO
Web Accessibility Platforms
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Development Tools
Low Code platforms
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Development Tools
Low Code platforms
Software VARS
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Dedicated Low-Code platform
Vantiq Codeoazis, Malam-Team
Outsystem Matrix, Proceed
Kony (Temenos) Kony -
Mendix SimplifyIT
K2
Agilepoint Malam-Team
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Information Management
Applications
Office productivity (office calender,
mail etc.,), KM (Enterprise Portals,
ECM, Search, Collaboration tools)
BI, Analytics and Data Mgmt Tools
Digital Output
Management/Customer
Communication Management
RPA/ AI/ML/DL Tools
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Information Management Applications
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Applications
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Applications
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Software Companies
Office productivity, Enterprise Portals, ECM, Search,
Collaboration tools, E-service knowledgebases
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Office productivity, Enterprise Portals, ECM, Search,
Collaboration tools, E-service knowledgebases
Software VARS
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Enterprise Collaboration Tools (Partial list) - Part 1:
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Enterprise Collaboration Tools (Partial list) - Part 2:
Open source
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Employee Engagement & Productivity Platforms
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Dedicated E-service knowledgebases Platform– 2020
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Dedicated E-service knowledgebases
Aman KMS Lighthouse Aman, Deloitte
Verint Kana Malam Team, Verint
ClearMash
Wyze Matrix (Babcom)
Egain Malam Team
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Enterprise Portals only : Players in Israel
Open source
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Enterprise Search players in Israel
Open source
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Internal ECM players in Israel
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ECM Platform– 2020
Market Presence
LocalSupport
IBM (FileNet)
High-End
Player
Mid-tier
Player
OpenText
Documentum
Otzar
Microsoft
SharePoint
Office Light (Metropolinet)
iManage
OpenText
Sharedocs
M-Files
Oracle
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BI, Analytics, Fraud, Risk and Data Mgmt. Tools
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BI, Analytics, Fraud, Risk and Data Mgmt. Tools
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BI General Platforms - Part 1: 123
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BI Platforms - Part 2:
Package Rep in Israel Integrators
SAS BI + VA Mia Computers (SAS) Mia computers, Yael Group (Actiview), Pareto, Nogamy
Microstrategy Microstrategy Israel Mittwoch, Nogamy, Yael Group, Comm-IT (Twingo)
Tibco Jaspersoft
Tibco Spotfire
Yael Group Yael Group, Hilan-Ness
Qlik sense Hilan – Qlik Israel
Hilan - Qlik Israel, Hilan-Ness Tech, One1 (SenseBI),FBC,
Datamind, MatrixBI, Taldor-Libi, Green House, Anagal,
DtBit, Nogamy, Malam-Team. Unitech, BDO, KPMG, Deloitte
Panorama - Necto Panorama
MatrixBI, Consist, Data Cube, ONE1 BI, Business Solutions,
Citrine BI, VisionBI, Aman (Eternity), Nogamy
IBI – WebFOCUS Malam-Team Malam-Team
Sisense Sisense MatrixBI
Domo (Cloud BI) Saguru Saguru, Ness
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BI and Discovery Analysis 2020
Market Presence
LocalSupport
Qlik
Microsoft
IBM
Global leader
Salesforce (Tableau)
Pyramid Analytics
Tibco Spotfire
SAS
Microstrategy
SAP
Oracle
Panorama
Web Focus
Sisense
Domo (Cloud BI)
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Data Science Platforms – Part 1: 126
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Data Science Platforms – Part 2: 127
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Analytics & Data Science Platform 2020
Market Presence
LocalSupport
SAS
IBM R
Global leader
Data Robot
H2O
Amazon
Google
Alteryx
Tibco Spotfire (Statistica)
Iguazio
PythonRapid Miner
Knime
SAP Microsoft
DMway
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Data Virtualization Tools
Product Integrator in Israel
K2View Data Tapas
Tibco Data Virtualization
(acquired from Cisco)
Yael Group
SAS Virtualization Mia Computers
Informatica
Data Federation/Data Services
Aman Computers
IBM Server Federation IBM
Oracle
Oracle Data Service Integrator
Oracle
SAP Hana data virtualization SAP
Denodo Saguru, Ness-Partner
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Data Preparation & Data Catalog Tools
Product Description Rep in Israel
Alteryx Data Preparation SIT, One1 (SenseBI)
Qlik Data Catalyst Data Catalog Qlik Israel
Informatica Data Catalog
Informatica Israel, Aman Computers -
Partner
Salesforce - Tableau Prep Data preparation SIT
IBM Data Governance Data Catalog IBM Israel
Trifacta Data Preparation UCL Group
Talend Data Catalog UCL Group
Oracle Data Catalog Data Catalog Oracle Israel
Octapi
Metadata Management, Data
Lineage
Aman Computers - Eternity
Collibra Data Governance Aqurate (UCL Group)
Alation Data Catalog
Denodo Data as a Service Saguru, Ness-Partner
Cloudera Navigator
Xplor Data discovery and catalog
Waterline Data Data Catalog
Atlas Hortonworkd
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Digital Output Management
Customer Communication Management
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Robotic Process Automation
(RPA) Tools
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Business Applications 1
ERP
CRM/XRM
HR/ Talent Mgmt/ LMS
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ERP software (on-prem, hosted, cloud, SaaS )
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ERP Packages & Integrators: Part 1 143
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ERP Packages & Integrators: Part 2 144
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Large-Scale ERP 2020
Market Presence
LocalSupport
SAP
Oracle
Infor LN
Global leader
Large and Very Large ERP projects (>300 users, large enterprises)
eBusiness Suite +
Oracle ERP Cloud
ECC + S/4Hana
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• Accenture
• Deloitte
• DXC
• EY
• IBM
• KPMG
SAP S4 Hana migration service providers*:
Assessment, consulting & migrations
* Alphabetical order, not a ranking!
• Malam-Team
• Ness
• One1
• SAP
• SAP integrators
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SMB + Mid-Large ERP 2020
Market Presence
LocalSupport
Priority
Oracle Netsuite
One1view
ComaxInfor M3
SAP B1 + SBD
Global leader
SMB + Mid market ERP projects (~10-300 users)
Tafnit
Microsoft
QAD
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148
t Accenture
t Bit-Plus
t Deloitte
t EY
t Gabi Ron
t HMS
t IT Solutions
t KPMG
t Meteor
t Value Plus
t Yael Group (Tulip)
t Several Independent advisors
ERP Consultants in Israel*:
* Alphabetical order, not a ranking!
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CRM/XRM software (on-prem, hosted, cloud, SaaS)
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Small Boutiques
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CRM Packages in Israel - Part 1:
Package Israel rep. Integrators
Oracle Engagement Cloud
Oracle Israel
Oracle Consulting, iCloudius
Oracle Service Cloud
(RightNow)
Oracle Consulting
Oracle Sales Cloud Oracle Consulting
Oracle – Siebel Taldor, IBM, Matrix, We-Do, Yael Group, Oracle Consulting
Oracle - Peoplesoft Matrix, Evo-IT
Salesforce Salesforce Israel
AllCloud, ServiceWise, Yael (Cloudtech), iCloudius,
One1Link, Accenture, Delloite, IBM, Malam-Team (Nptech),
Matrix, We-do, ITmyway, Aman-Asperi (Field Service), TCS
Microsoft Dynamics 365 Microsoft Israel
Elad, Matrix, Malam-Team (+E4D), DXC, Aman software,
Prodware, Hilan-Ness, One1, Taldor…
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CRM Packages in Israel - Part 2:
Package Israeli Rep. Integrators
MEGA Center Yael Group Yael Group
SugarCRM
Pivotal One1 ONE1
Netsuite CRM NetCloud, One1 NetCloud, One1
ServiceNow CSM
(Customer Support)
ServiceNow One1 (Dicomano), Silverstone, Ness TSG
Pega Evo - IT Evo - IT
Creatio
(formerly BPMonline)
Proceed (HMS) Proceed (HMS)
SAP CRM
SAP Israel
Hilan-Ness, One1 (Advantech), ValuePlus, Fishman
Dambo, Malam-Team
SAP C4C ValuePlus ,Xioma ,Menahel4U ,Hilan-Ness, BDA-Projects
Open source
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CRM Platforms 2020
Market Presence
LocalSupport
Salesforce
OracleServiceNow
Megacenter
Pivotal
SAP
Microsoft
Global leader
Pega Systems
Creatio
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CRM & Omni-Channels Consultants in Israel - Partial List
t Accenture
t Alternative
t BDO
t B-Pro
t Deloitte
t Experity
t EY
t IT solutions
t Lior Luria (CRM + Omni channel) * Alphabetical order, not a ranking!
t Matrix
t Meteor
t Nogamy
t Sensecom (CC)
t Value Plus
t Several independent advisors
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Omni – Channel Platforms
Package Israeli Rep. Integrators
7Twenty 7Twenty Tikshoov
BumpYard BumpYard eWave, Matrix, Hilan-NessPro
Simplechat Elad Elad, Prodware
Glassix Glassix Consist
CEMax CEMax CEMax
Freshdesk Freshdesk Malam-Team
Twilio Aman Aman
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HR/ Talent Mgmt. / LMS (on-prem, hosted, cloud, PaaS, SaaS)
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V3
Small Boutiques
HR/ Talent Mgmt. / LMS (on-prem, hosted, cloud, PaaS, SaaS)
Page 157

158
158
V3
HR, Talent Mng. and Payroll Suites- 2020
Market Presence
Page 158

159
159
V3
HCM, Payroll & Talent Management suites- part 1
Page 159

160
160
V3
HCM, Payroll & Talent Management suites- part 2
Package Category Rep. in Israel Integration partners
Workday
Human Capital
Management
- IBM GBS
SagePeople
HRIS, Talent Mng.,
Workforce Mng., Time and
attendance, Payroll
WEDO
Gloat Talent Experience Gloat
Page 160

161
161
V3
LMS only (Learning Management Systems)
LMS module as part of HCM/Talent Management suitesOpen source
Page 161

162
162
V3
Online Learning Platforms
Package
Coursera
Lynda
Edx
SkillSoft
SkillShare
Pluralsight
Udacity
Edcast
Campus.IL
Page 162

163
163
V3
42
Contact Center and Multi channel
engagement tools (Chatbots, Virtual
IVR, Video etc…)
Web Content Management
eCommerce Platforms
PLM
IOT tools and platforms
Financial Core Business Apps
Core vertical business applications
(excluding financial )
Marketing Automation Software
Page 163

164
164
V3
Page 164

165
165
V3
Page 165

166
166
V3
Page 166

167
167
V3
Page 167

168
168
V3
Page 168

169
169
V3
Web Content Management 2020
Vendors to Watch:
Page 169

170
170
V3
Web Content Management tools - Part 1
Page 170

171
171
V3
Joomla Webtech, Ewave, Artbit
Drupal Yael Group (Realcommerce), Ewave, Linnovate, Matrix, CodeOazis, NGSoft, Webtech,
Elad, Aman, Deloitte, Malam-Team (Pionet)
Wordpress
Ewave, Hilan-Ness, Matrix, IdeoDigital, CodeOazis, Yael Group (Realcommerce), Coral,
One1, Elad, Malam-Team (Pionet), Aman, Profile, Razorgrip, Linnovate, Webtech,
Cyberserve, SignatureIT, Zigit, Junami, Artbit, SITEL and many more
Umbraco
IdeoDigital, SignatureIT, Matrix, Hilan-Ness, Ewave, CodeOazis, Aman, SQLink, One1,
Malam-Team, Elad, Yael Group (Realcommerce), Taldor, Cyberserve, Elipaz, Trustech
and more..
Open source
Web Content Management tools - Part 2
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172
172
V3
Contact Center And Multi Channel Engagement Tools (Chatbots,
Virtual IVR, Video, etc.…)
Page 172

173
173
V3
Contact Center And Multi Channel Engagement Tools (Chatbots,
Virtual IVR, Video, etc.…)
Small Boutiques
Page 173

174
174
V3
Video Conferencing Solutions
Company Product Name
Zoom Video Communications Zoom
Microsoft Teams (Skype for Business)
Cisco Webex
Kaltura Newrow
BlueJeans
Google Hangouts/Meet
Citrix GoToMeeting
Adobe Adobe connect
AT&T AT&T Connect
Page 174

175
175
V3
E-commerce Software Tools
Software Companies VARs
Page 175

176
176
V3
e-Commerce packages in IsraelOpen source
Page 176

177
177
V3
e-Commerce packages in Israel- Part 2
Package Rap/Integrators in Israel
Nopcommerce Ideo Digital, Matrix, NGSoft, Malam-Team
Shopify Elad, IdeoDigital, Girit Interactive, Ewave
WooCommerce (WordPress) Girit Interactive, SignatureIT, Junami, Ewave, Coral, SITEL, Matrix
Umbraco Commerce Elad, Hilan-Ness, Aman, Ewave, Matrix
Site Vision Malam-Team (Pionet)
Akeneo (PIM) Elad
Open source
Page 177

178
178
V3
IoT Tools and Platforms
Software Companies VARs
Page 178

179
179
V3
Blockchain Software Platforms
Page 179

180
180
V3
Page 180

181
181
V3
Marketing Automation Software (on-prem, hosted, cloud, SaaS)
Page 181

182
Package Israel rep. Integrators
Oracle Oracle Israel
Yael Group (Actiview), We-Do, iCloudius
Agencies: Hike, Publicis, Pigment, Klogic…
Salesforce Marketing Cloud Salesforce Israel
Servicewise, AllCloud,
Data-Pro, Hilan-Ness-Pro Digital, Deloitte, Yael
Group (CloudTech and Actiview), One1,
WEKUNNEN, Daybridge Digital
Acoustic
(Formerly IBM Watson Marketing Cloud)
IBM, Hilan-NessPro Digital, Emet-Bee2see
(EMET Group), Gstat (Unica)
Adobe (+Marketo) Deloitte Digital Deloitte Digital – Adobe, Marketo - Agencies
SAS CI 360 Mia computers (SAS) Yael Group (Actiview)
Global leader
Marketing Automation Platforms – Part 1
Local leader
182
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183
Package Rep. in Israel Integrators
SAP Hybris Marketing SAP Israel
NG Soft, Matrix,
STUNIS ,ValuePlus ,iProsis, Ideo Digital,
Deloitte Digital, Hilan-Ness
Teradata TCRM, real time I.E. Mittwoch I.E. Mittwoch
Hubspot Yael Group (CloudTech)
Optimove Optimove Optimove
Upsite Hilan-Nesspro Digital Hilan-Nesspro Digital
Pega Marketing Automation Evo-IT Evo-IT
SalesManago SignatureIT SignatureIT
Marketing Automation Platforms – Part 2
183
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184
Marketing Automation Suites – 2020
Market Presence
LocalSupport
Vendors to Watch:
Pega Marketing Automation
SalesManago
Oracle
Acoustic
Salesforce
SAS
Upsite
SAP Hybris
Adobe
Hubspot
Global leader
184
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185
Digital, CX & MarTech consultants in Israel*
t 2Do!
t Accenture
t Aman
t Applause (Crowdsourcing
Digital CX design)
t Bee2See (Emet)
t BO (Business Online)
t B-Pro + B-Next
t BDO
t Data-Pro
t Data Tapas
* Alphabetical order,
not a ranking!
t Deloitte
t DesignIT
t DXC
t Elad (+Fisha+Netcraft)
t EY
t Experity
t Gil Kochavi
t Great Digital Partners
t IBM
t IT Solutions
t Kamedia
t KPMG
t Hilan-Ness Digital
t Matrix Digital & CX
t McKinsey
t NGG (Niram Gitan)
t SIT
t Strauss Strategy
t Yaniv Saban
185
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186
Design Thinking and Service Design Players in Israel*
t Accenture - Fjord
t Aman Digital
t Applause
(Crowdsourcing
Digital CX design)
t BDO
t B-Pro
t Deloitte Digital
t Designit
* Alphabetical order,
not a ranking!
t Elad
t EY
t IBM
t Matrix CX
t ModelZ
t SIT
t Whiteboard
186
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187
Package Israeli rep/Partner
SAP - Qualtrics SAP Israel, B-Pro
Verint Verint
Nice Nice
Howazit Howazit
Almago Voco Matrix
VOC (Voice of the Customer) Players in Israel
187
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188
Package Description
Rep./ Partner in
Israel
SAS RTIM Real time interaction management
Mia Computers (SAS)
Yael Group (Actiview)
Pega Customer Decision Hub Real time “next best action” engine Evo-IT
FICO Real time experience manager Ness-Pro
Teradata RTIM Real time interaction manaqgement I.E. Mittwoch
(Real time) Engagement Decision Hubs in Israel 188
Page 188

189
189
v3
189
For more results of
the 2020 Study and
the v3 version
please open the
other 3 volumes.
Page 189

190
190
V3
190
Page 190

191
191
V3
42
Any questions or comments
please contact me:
Dr. Jimmy Schwarzkopf
jimmy@stki.info
972 9 790 7000
191
Page 191

Israeli IT Market Study Software Forecast

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