This is the part of my presentation that analysis the trends in information technology

1. 2010 STKI Summit
ENTERPRISE 3.0:
LIQUID MODERNITY
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info

2. - “ Tell me a fact and I will learn it
tell me a truth and I will believe it
but tell me a story and it will live
in my heart forever” -
Indian Proverb
2

3. We are at one of those moments …
SPEED SCALE SENSORS SOFTWARE
Infinite bandwidth Unprecedented New kinds of data Radical change in
and going for real- processing power data analysis
time data and storage sizes r
3

4. Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010
-"The fact of the matter is, this is not
a downturn, this is a bit of a reset”-
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5. Enterprise computing is headed for “massive changes”
• “We will see radical changes in
hardware technology this year (2010)
and SAP is more than prepared to take
advantage.”
• He cited the following components:
– super-large in-memory systems
– parallel computing
– on-demand software
– cloud computing
– mobile phones
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6. Virtually free and unlimited:
bandwidth and storage
• Storage and bandwidth: are
improving performance and
cost efficiency even faster than
processor speed is .
• The marginal cost is falling to
practically zero.
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7. What do we carry in our pockets ?
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8. Liquidity: shift from fixed centers of power to
mobility and the consumerization of technology
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9. Passage from "solid" to "liquid" modernity
• Social forms and institutions no longer have enough time to
solidify and cannot serve as frames of reference and
virtually no distinctions between what we do to live and what
we do to work.
• Individuals have to splice together an unending series of
short-term projects and episodes.
• In liquid modernity the individual (under conditions of
uncertainty) must:
– be flexible and adaptable
– be constantly ready and willing to change tactics at short notice
– abandon commitments and loyalties without regret to pursue
new opportunities
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10. Passage from "solid" to "liquid" modernity
• Social forms and institutions no longer have enough time to
solidify and cannot serve as frames of reference and
virtually no distinctions between what we do to live and what
we do to work.
• Individuals have to splice together an unending series of
short-term projects and episodes.
• In liquid modernity the individual (under conditions of
uncertainty) must:
– be flexible and adaptable
– be constantly ready and willing to change tactics at short notice
– abandon commitments and loyalties without regret to pursue
new opportunities
10

11. Enterprise 3.0
• Enterprise 3.0 is about the • Enterprise 2.0 is the use
radical (liquid) changes of emergent social
because of convergence: software platforms:
– technology – within companies
– business – between companies and
– management trends their partners
– between companies and
their customers.
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12. Enterprise 3.0:
BUSINESS AS UNUSUAL
• Bold business is coming back
– Smart and creative actions
– Innovative technologies
– Fresh innovations
• Re‐thinking: will not be
”business as usual”.
• A radical and agile mind is
emerging that will surprise
the old business guard.
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13. 13

14. The ability of businesses to analyse and act on data is a
competitive skill.
IT is not strategic: so CIOs will be 2010- ? IT matters: CIOs will be called
reduced to technology caretakers upon to both innovate and
and vendor managers CIOs of the automate.
future shall be
strategic
business leaders
and technology
experts.
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15. CIOs evolution into Enterprise 3.0:
• IT 1.0: Focused on running the IT organization,
achieving IT operational excellence and providing
reliable, effective services
• IT 2.0: Focused on creating change through process
transformation and a close partnerships with business
operations (plus IT 1.0)
• IT 3.0: Focused on driving strategy for competitive
advantage through activities that face across the
enterprise and externally (plus IT 2.0)
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16. For CIOs, 2010 is a year in which their very
profession will be redefined permanently
• from one of internally • The roles of CIO and
oriented focus on: COO will overlap when
– processes
IT assumes more
– systems
responsibility for:
– executing business
• to one of emphasis on : strategy
– driving new revenue
– engaging more intimately
– managing operations
with customers – exploiting opportunities
– simplifying every aspect of
the company’s operations.
16

17. 2010: CIO business goals
• Reducing costs
• Optimizing/consolidating processes
Improvement of • Optimizing productivity
“daily” processes • New analytics usage
• Risk management and governance
•Delivering a better service experience
Improving •Strengthening customer trust
customer relations •Increase repeat customer business
• IT services at 99.99% reliability
Enterprise Service • Allowing technology consumerization
• Customers
Resilience • Employees
•New products
Innovation •New markets
•Manage change needs ( training and quality )
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18. Customer Responsiveness
• RESPONSIVENESS—THE
NEW GOLD STANDARD
– emphasizing the
importance of customer
responsiveness as a
measure of success
relative to a traditional
focus on service
availability
18

19. How different are they
≠ consumerization ≠ commoditization ≠
≠ interchangeable ≠ standardization ≠
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20. Consumerization
New technology to the
consumer market
ahead of business
markets.
1970s > 1990s > 2010s
Defense>business>home
Home based IT is more
capable than that
provided in their
workplace ?
20

21. Commoditization and Interchangeable
• market based on undifferentiated products
• Commoditization usually leads to lower prices since
undifferentiated products produce perfect competition
• Some technology products are certainly becoming
interchangeable but what's really commoditizing?
• Not software, not hardware, not services, ONLY broadband
• False commoditization can create substantial risk when
premier products (substantial additional value to offer) are
more expensive .
don’t confuse
INTERCHANGABLE and COMMODITIZATION and then
STANDARIZATION
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22. MEGAtrend: Cloud computing
What is happening today?
22

23. CompTIA’s December 2009 survey (CIOs multinational)
23

24. Technology adoption life cycle
Mass
Market
Early Late
Adoption Adopters
Adopters
The
Chasm
Adapted from Geoffrey Moore’s “Crossing the Chasm”
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25. Technology Adoption Life Cycle
Applications
• Analytics (BI), event and data mining processing
• BPM (Business Processes)
• Risk Management
• Compliance and governance
• Integration of applications (SOA and mashups)
Technologies • Unstructured data management and storage
• Virtualization • Context/content
• Convergence • WEB 3.0
• • Core application evolution
Industry in a box IT Management
• Mobile • Complexity
• End user computing IT Management • Data Center
• Security Innovation • Cloud Computing
• Talent replacement and
Technologies augmentation
Innovation • ITIL V3
Application
Innovation
Chasm
Chasm

26. Growth: Digital Agenda
Broadband related growth (innovation)
will be the big differentiator in 2010-2012
26

27. 2009: one of the worst years in history
27
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28. Symptoms of IT complexity
• Software crashes due to • Incompatibility between
incompatibility of data, files, vendor software packages
software, or network protocols. due to lack of standards.
• Frequent but necessary
• Long timeframes to solve the software upgrades resulting
problems causing software in errors and incompatibility
crashes. problems.
• Long timeframes to test and
install new applications because
of integration problems.
28

29. IT complexity tax
Moore’s sayings: IT complexity tax:
• Moore's Law : states that • CIO’s pay with time, sweat and
computing capability money for every innovation,
increases 1 percent per every business process
week. improvement they implement.
• Moore's Flaw : keeping up
with this flood tide of
innovation quickly becomes
too difficult (and too costly)
for anyone to manage.
29

30. improve service, reduce cost, manage risk
Cost of
Operations
+
-
Risk of Quality of
Failure Service
30

31. Reduce Complexity with an Architecture
Elimination of complexity IT architecture
• Requires companies to • Provides the big picture
redraw their IT architecture for what applications
• Simplify technologies support which
processes, how
• Manage service applications interact,
and how they share data
a great wine is a complex wine…
But, is complex IT a great IT ?
31

32. But now we need new IT Architecture
Enterprise Strategy
Business Bus Strategy IT Strategy Technology
Opportunity Availability
Enterprise Architecture
Transition
Planning
Bus Arch’ture IT Architecture
Fire and
Component
Scheduling
Shipping
Yarn Buying
Order Entry
Cash
Management
Accounting
Component
Inventory
Assortment
Planning
Component
Knitting
Tagging &
Packing
Knits
Division
Yankee
Group
AEI
Corporate
Yarn
Division
Saturn
Group
hope!
Design
Yarn
Dyeing
Raleigh Seneca
Plant Plant
Business
Business Locations
Structure
Architecture
Governance
Business Operating Environment
and IT Infrastructure
Program Architecture
Soln Outline Macro Design Micro Design Devt, etc.
Program Architecture
Soln Outline Macro Design Micro Design Devt, etc.
Change Programs
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33. Reduce Complexity by Managing
33
* From SYMANTEC

34. DATA CENTER MANAGEMENT 2010
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35. Data Center Management 2010
Integrated
Components
User Interface
Launch-in-Context
Reporting
Security
Deployment
Health
Security Network System Performance Storage Transaction Mainframe
Application
Events Events Events Events Events Events Events
Events
35

36. Data Center Management 2010
Integrated
Components
User Interface
Launch-in-Context
Reporting
Security
Deployment
Health
Security Network System Performance Storage Transaction Mainframe
Application
Events Events Events Events Events Events Events
Events
36

37. ITIL v3 : 27 main processes
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38. Computing Platform Lifecycle
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38

39. another cure for complexity
Internal storage Servers
New
Architecture
Power & cooling ProCurve
Networking
Management software
39

40. 1980 -2010 Platform Lifecycle
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41. Industry in a Box Companies
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42. What’s under the hood: Lego ?
Virtual Connect
virtualized
LAN and SAN
connections
StorageWorks Insight
EVA SAN Software
(Note: Matrix supports Capacity Planning
any c-Class certified Orchestration
FC SAN target) Disaster Recovery
All-in-One
Services, plus Integrity and
ProLiant iCAP and ProLiant
pay as you grow blade servers
financing
42

43. What’s under the hood 2
43

44. Evolution to Cloud Computing : build off virtualization
and internal Private Clouds
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45. Cloudy in your future
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46. Cloud Service Layers
Providers
Service
Service Users
Cloud End-User Services
(SaaS)
Cloud Platform Services (PaaS)
Cloud Providers
Cloud Infrastructure Services (IaaS)
Physical
Infrastructure
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47. 47

48. 48

49. 49

50. 50

51. Technology Cycles
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52. 52

53. Disruptive Innovations
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54. Winners and losers: who now?
15 billion ARM
based chips
shipped to date
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55. If looks could kill
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56. If looks could kill
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58. “one-size-fits-all” end-user computing is “out”
2008 2011
• Standard desktop • Standard desktop
configuration with configuration
Microsoft OS and office • *book configured for Web-
productivity tools based applications
• Desktop or application
virtualization on thin-client
device
• SaaS alternatives to hosted
applications
58

59. So what happened ?
The user: IT:
• Mobility and always • IT will have to :
connected allows the – Supply “content” to this
“user” to shop for his own appliances
set of appliances. – Receive “content” from this
appliances
– Content will be structured,
• Appliances will have two unstructured and multimedia
flavors for content
– CREATE AND CONSUME
– CONSUME
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60. E-Book ecosystems
(also documents)
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61. 61
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62. Kindle: content consumption
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63. iPhone the content revolution
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64. iPhone the content revolution
The dean of Yale University's School of Management has
joined Apple as a new Vice President,
serving of the dean of a new "Apple University."
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65. iPad: content consumption
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66. Google into other things?
Google Wave Crome OS
Nexus 1 Android
66 66

67. Other ecosystems: blackberry
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68. Other ecosystems
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69. The future is here: WEB 3.0
Digital Marketing Is Here To Stay !!
“When I took office, only high
energy physicists had ever
heard of what is called the
World Wide`Web... Now even
my cat has it's own page.”
- Bill Clinton
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70. Much much easier
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71. 71

72. Evolution of Networked Applications
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73. Innovation : WEB 3.0
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74. WEB 3.0
http://www.flickr.com/photos/ross/3055802287/
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75. 75
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76. 76

77. Enterprise social software is growing…
blogs forums microblogging
video wikis
social bookmarking podcasts photos
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78. …but we’re creating a new set of silos.
Book- Micro
Blogs Photos
marks blogs
Wikis Video Pod
Forums casts
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79. Tying together enterprise social software
Blogs
Book Forums
marks
Wikis Micro
New “family” blogs
of products
Video Pod
casts
Photos
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80. 010
Thank you
Dr. Jimmy Schwarzkopf
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