Consumerized and Social IT workers use technology outside of IT's control, and it's likely to be much better. IT has to learn how to manage and take advantage of mobile, social, collaboration, and self-service technology. XaaS "everything-as-a-service" New IT service acquisition and consumption models. Lean IT, cloud (bunker) models App Internet  new architecture that leverages cloud-tethered, context-aware mobile devices that interact with each other and our enterprises. users are shifting away from the monolithic to small, tailored, and integrated bits of functionality that they can get as needed for whatever device. Big Data techniques and technologies that make handling data at extreme scale affordable doing more, with more data, more cheaply.

1. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
end of IT as usual: Let’s go for a walk
going to change everything
Dr. Jimmy Schwarzkopf
Research Fellow
jimmy@stki.info
www.stki.info
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Digitization is creating a second economy that’s vast,
In 1930, Keynes wrote a famous essay
automatic, and invisible—thereby bringing the biggest
“Economic possibilities for our grandchildren” change since the Industrial Revolution
Nicolaus Copernicus
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2. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Main Changers since 2000 What is happening ?
• Shifts around changes in process or distribution:
– Mobile phone versus Landline
– Google Search versus Catalog
– Online Trading/Travel versus Broker/Agent
– Multi-touch screen versus stylus/keyboard
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– iPad/Tablet versus PC
– Kindle/eBook versus Paperbook
– Online News/Streams versus Newspaper
– Email/SMS/Facebook versus Mail/Telephone
Products and Services in IT Big change or IMPLOSION
First Technological Implosion Second Technological Implosion
1982-1986 2011 -2015
• PC Ecosystem • No-wintel Devices Ecosystem
• Client/server Ecosystem • Client/server V2 Ecosystem
• LAN/WAN Ecosystem • Cloud Services Ecosystem
• Internet/Web Ecosystem • Analytic tools/appliances for data
• X86 Ecosystem management Ecosystem
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• Relational DBMS Ecosystem
` • NO-SQL DBMS Ecosystem
• Social Commerce Ecosystem
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3. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
5th Generation Of Computing Albert Einstein said about IT:
1970s 1980s 1990s 2000s 2012+
Autocratic Personal: Web: SOA: Consumerization:
Centralized
Computing
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Will IT change ? Will CIO’s ? What is happening to IT out there ?
• logically structured thinking; • unstructured approach to tasks
analyzing and controlling ('multitasking'); emotional
processes responses; social being
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4. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Main Tech Game Changers 2011: my pocket’s contents
• Consumerized and Social IT
– workers use technology outside of IT's control, and it's likely to be much better.
– IT has to learn how to manage and take advantage of mobile, social, collaboration,
and self-service technology.
• XaaS "everything-as-a-service"
– New IT service acquisition and consumption models.
– Lean IT, cloud (bunker) models
• App Internet
– new architecture that leverages cloud-tethered, context-aware mobile devices that
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interact with each other and our enterprises.
– users are shifting away from the monolithic to small, tailored, and integrated bits of
functionality that they can get as needed for whatever device.
• Big Data
– techniques and technologies that make handling data at extreme scale affordable
– doing more, with more data, more cheaply.
In 2012 : we will carry only 1 Something’s Happening Here
Personal Computers
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Personal Computing
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5. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Something’s Happening Here ‘Hierarchy of Needs’ Revisited?
1943 – Maslow 2011 – 20xx
Personal Computers
Self-
Actualization Personal
Computing
Esteem
` ` Shelter
Belonging
Safety
Food / Water
Physiological
Personal Computing
Game Changer IT is Consumerized ……….
Consumerized IT
• “Personal” connectivity
• Personal Mobile Computing
• Cloud based applications
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Knowledge Individuals
• Always connected
• Technology Savvy
• Multitasked
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6. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
IT is Consumerized ………. Things my grandson taught me:
• Touch screens change the way we see the world
– He has never used a mouse only devices with touch screens, which is why
he assumes that any screen is a touch screen
– He prefers to navigate surfaces to retrieve information instead of diving
into nested structures.
• Voice (Siri is a huge deal)
– We talk to our phone all the time – so it should understand us, and pull up
some good animal videos when we ask.
• Linear TV is dead
` – We passively consume TV without interruption, ads and what's next.
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– For kids today TV is about watching what they want, when they want
• Games are social
– Bakery Story
• The alive web will be huge:
– You don’t just call people to talk to them, you call people to share an
experience, show them your room and generally spend time together
• Turntable.fm
• Google’s Hangouts
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Consumerization is redefining how
STKI’s Jewish “philosopher” of the year
organizations provision IT
• Up to 2011, IT ordered and • In 1959, Prof. Drucker coined the term
delivered technology and the “knowledge worker”
business used it.
• Now employees are solving
business problems using technology
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that they master first at home and
then bring to work.
• In 2011 we can coin the term:
• IT must find ways to accommodate
this self-provisioned technology. “knowledge individual”
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7. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
How does the knowledge individual make
Future “retail” environment
decisions today:
• U.S. Patent and Trademark Office published a
new patent application entitled
• “Social Networking in Shopping
Company sends Environments”
“future rewards”
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Are You Ready for the New
Game Changer
Peer-to-Peer Economy?
E-bizz transactions happen between individuals
or a group of individuals and not only
between corporations and individuals.
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196,802 soho ( up to 9
companies employees)
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8. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Simple business app Mobile payment app market is booming
Square handles security and meets
all PCI security standards to ensure
payments are safe and secure.
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E-bizz Game Changer
New IT department
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IT Unbundled and
Embedded
in Business Services
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9. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Do what Clients want? Do what Clients want?
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Packaged Software vs.
Gap Analysis vs. System Analysis
Custom-Developed Systems
Source: ComputerEconomics 2011 Client needs
Gap Analysis ~90% quite happy
17% maintenance =
37%
Large Orgs somebody else headache
Percentage of application functionality from
custom-developed systems 30%
Midsize
Demands mng, design,
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develop, testing Different needs  Gap Analysis
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Time Organizations attention time:
Large Orgs 63% • Project mng
Percentage of application functionality from • Regulation
commercial software packages Midsize 70% • ~17% Maintenance
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10. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Two New IT functions: The new IT
manage the flow of products, services and information
• Business Relationship • Bunker Manager
Manager – Does more and at a higher
– Defines value from the quality, but with less
customers perspective and effort, cost and delivery
expresses value in terms of – Thinks about constantly
a specific product or service improving the flow of
– People he has: ` value through processes `
• Service Architects/Designers – Eliminates waste so all
• Collaboration and Social activities create value for
Media Specialists the customer by
• Business Intelligence breakthrough and Client/user
Architects continuous improvement
• Business Technology projects
Brokers/Analyst Packaged
Application
Building of a lean IT “bunker” Bunker Architectures
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11. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
4 types: Enterprise Clouds Who will be the winner (PaaS)?
Curated
Developer
` ` Platform
Over ¾ of vendor (new) applications will
be developed using PaaS ecosystems
2011-2012
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CURATED COMPUTING tech wars or religion wars
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12. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Growth: Digital Highway
Availability of cellular and line high-speed broadband
Broadband related growth (innovation)
and availability of several (>2) aquatic lines to Italy
will bewill push differentiator in 2010-2012
the big INNOVATION 2012-2014
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Growth: Digital Highway Growth: Digital Highway
Availability of cellular and line high-speed broadband Availability of cellular and line high-speed broadband
Broadband related growth (innovation)
and availability of several (>2) aquatic lines to Italy Broadband related growth (innovation)
and availability of several (>2) aquatic lines to Italy
will bewill push differentiator in 2010-2012
the big INNOVATION 2012-2014 will bewill push differentiator in 2010-2012
the big INNOVATION 2012-2014
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13. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Game Changer The Web Is Dead. Long Live the Internet
The App Internet:
New OS for the internet
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Mobile Appliances as “internet OS client” And wow wow wow
(from GPS or cell antennas)
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(from Google)
(from Waze)
(from Google Streets)
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14. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Consumer Cloud Applications Game Changer
Post PC era:
New generation
of appliances
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Google Docs offline
By 2013:
100 million tablets
1 billion smartphones
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When will we have “Industrial Information” Machines ? The rule: +/-30 years
It takes time not only for people to adopt
technologies into their daily routines but also
for technologists to figure out how to make
things
33 years
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The Austin 7 was produced
from 1922 through to 1939
The Karl Benz Patent Motorwagen 1885,. by the Austin Motor Company.
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15. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
User Interface Revolution – Touch / Sound / Move Era
Say hello to the coming “invisible interfaces” 2012: Sound is in
Wireless Connected Sound
Speakers Car Audio Recognition +
Understanding
Noise
Cancellation
Sound
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Creation +
Sharing
4B+ Bluetooth
Enabled Devices
ONLINE
AUDIO
2012: Face recognition is in Kindle Fire as a ????
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$199.00
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16. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
What about Productivity Software for
What do people want ?
non-wintel machines?
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Game Changer Client Devices
Mobile Apps: Client/Server V2
1. Most apps work on/off line
The value of mobile is in the apps Terminals V 2 2. Most of the time connected
3. Uses cloud/local applications
WEB/Browser client
"specialized local apps running in conjunction 2 types of applications:
1. Off-line: processing and
with cloud-based services (private/public) " storage local
2. Always connected:
Client/Server V1
across smartphones, tablets, and other
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browser based applications
` 2 types of applications:
1. Off-line: processing and storage local
location aware devices Terminals V1 2. Always connected : data and
Always connected processing @server; GUI++ @client
I/O only at the local
ADVANCES/COST
1. Communications/networking
2. Processor/storage
3. Power /battery
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17. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Will we ever get an answer? Two types of “personal computing”
Who wins the
HTML5 vs. Native
SDK debate?
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Location aware apps In the future?
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People
Connected
applications based on connections
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18. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Web 3.0 Game Changer
BIG DATA
Information over Process
Information management, data analytics,
and knowledge worker enablement
In this information age, the firms
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that best turn information to their
Web 1.0: involved go search, get data and some limited interactivity advantage will dominate their
Web 2.0: involves real identities and real relationships
competition. And big data will play
Web 3.0: will be real identities generating massive amounts of data a big part in helping them do it.
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Big Data Analysis From Data to Information
ERP Core BI
Finance
HR ` `
Logistic Your
Very Strategic Competitive Advantage
“Core of core” is HERE
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19. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
WEB 3 marks the transition from the left Very high volume, high speed, unstructured
brain to the right brain data analysis
• The focus is verbal, processing • Focuses on the visual, and
information in an analytical and processes information in an
sequential way, looking first at the intuitive and simultaneous way,
pieces then putting them together looking first at the whole picture
to get the whole. then the details.
non-verbal and intuitive,
verbal and analytical
using pictures rather than words.
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Big Data Where do we use BIG DATA tools
• what is big data? • What is new about big
– techniques and data?
technologies that make – firms effectively utilize less
handling data at than 5% of available data
extreme scale affordable – The other 95%. was simply
too expensive to deal with
– It is about big volume,
velocity, variety, and
` – Big data is affordable but `
variability requires new processes
and may totally redefine
– Only when at least 2 of the data governance
4 characteristics above are
together that big data
becomes attractive
http://blogs.forrester.com/brian_hopkins
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20. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Game Changer (GALIT) IT vs. Consumerization
• Web 2 + 3 + 4
• Social Capital Management
• Social Networks
• Crowd Sourcing
•
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Facebook
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Our life style and expectations have
Beyond Social Media
changed
It’s okay
to fail as
long as
you do it
quickly
Your Enough
People do employees already
business with need to be with the
` people, not
` digital useless
companies citizens, email
too chains
Business users have better technology at home
than at work; bring their own mobile devices to work; expect
constant access to workplace info
Your workforce is mobile and loving it
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21. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Gamification AND Future Enterprise SW
Social Business
User Experiences
Game-like mechanisms can improve engagement
and participation in the enterprise
• Training
• Knowledge sharing
` • Customer loyalty programs `
• Virtual goods and currencies
Gamification – a new Sherriff in town!
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Foursquare PlayNice.ly
Points Badges Leaderboards
tracking, feedback goals, rewards competition
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You have an activity you wish your users to do and therefore give points for it. You have
badges or levels users get for certain points or activities. And to create some add game elements to work tasks, which »gameifies« software debugging with points and
competition between users, you throw in a leaderboard for good measure badges earned for the number and quality of bugs you report.
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22. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Mint.com BarcodeHero
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bring the concept of »checking in« from Foursquare or Gowalla to stores or
set yourself financial goals and track your progress towards them products in stores, again complete with points, leaderboards and other game elements
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Future “retail” environment When Telco Becomes A Better Bank
• U.S. Patent and Trademark Office published a
new patent application entitled
• “Social Networking in Shopping
Environments”
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Mobile Payments without App Store - Perfect Sense
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23. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Facebook Places Location based services
The check-in icon only shows up on the day of
the event and only when users are
geographically close to the specified address.
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Find us on Facebook The reality today
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Resource: Commonwealth Bank
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24. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
Reality today New reality
‫משכנתא‬ ‫טאבו‬ ‫בנקים‬
‫טאבו‬ ‫מנהל מקרקעי ישראל‬
‫משכנתא‬ ‫חברת חשמל‬
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‫עורכי דין‬ ‫בנקים‬
‫חברת בזק‬
New reality The process today
1. Taboo,
Bank.. 2. Organization
3. Scanning
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4.1 Computer
4.2 Disk
4.3 Return files or destroy
them
Resource: Commonwealth Bank
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25. Copyright 2011@STKI Do not reproduce or copy 11/19/2011
The process tomorrow Ecm- new reality
A world without paper
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THANK YOU
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