The document describes Jing Tea Ltd's visit to the Coonoor Estate in southern India's Nilgiri Hills to source a new tea for their range. It details the unique climate and production process of the Coonoor Estate Nilgiri tea, which produces large leaves with a rich, fragrant flavor. Jing Tea Ltd will be the exclusive UK supplier of this tea from the 46-acre organic certified area of the Coonoor Estate.

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JING TEA LTD
THE DEFINITIVE TEA EXPERIENCE

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in the Nilgiri Hills, Southern India to see the
production of a new tea in our range. This
In April this year we visited Coonoor Estate
is the story of why and how we sourced this
COONOOR ESTATE NILGIRI
FRESH PICKERS ON COONOOR ESTATE, PROVINCE, CHINA
TEA DRAGON WELL LEAF, ZHEJIANG NILGIRI
WUYI TEA GARDENS, CHINA
WEST LAKE, HANGZHOU, CHINA
HINDU SHRINE, COONOOR ESTATE, NILGIRI
HAND FIRING DRAGON WELL GREEN TEA IN
ROLLED COONOOR ESTATE NILGIRI LEAVES ZHEJIANG PROVINCE, CHINA
JING COONOOR ESTATE NILGIRI BLACK TEAWELL GREEN TEA
ORGANIC AND FAIRTRADE DRAGON

3. COONOOR ESTATE NILGIRI
The Nilgiris, which literally translates into
“Blue Mountains” are located in the state
of Tamil Nadu, Southern India. The hills are
beautiful and are named after a local
flowering shrub that blossoms once every
twelve years, covering the hills in purple-blue
flowers.
TEA PICKERS ON COONOOR ESTATE, NILGIRI
The unique climate of the Nilgiris means they
are a perfect area for growing tea.
JING ORGANIC AND FAIRTRADE DRAGON WELL GREEN TEA

4. COONOOR ESTATE NILGIRI
The Nilgiris are blessed with a huge variety of flora and fauna

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13. COONOOR ESTATE NILGIRI
Sadly, in recent years, Nilgiri teas have
mainly been produced for use in blends
and teabags. We set out to find a producer
focused on producing small batches of
large, loose, whole-leaf tea which express
the true characteristics of great Nilgiri tea – a
warm and rich fragrance and a full body.
HINDU SHRINE, COONOOR ESTATE, NILGIRI
JING ORGANIC AND FAIRTRADE DRAGON WELL GREEN TEA

14. COONOOR ESTATE NILGIRI
We found a producer with 37 years of
experience in the tea business. He has
travelled to every tea region in the world
and has a wealth of first-hand knowledge, of
both tea cultivation and processing.
INDI KHANNA IN COONOOR ESTATE, NILGIRI
JING ORGANIC AND FAIRTRADE DRAGON WELL GREEN TEA

15. COONOOR ESTATE NILGIRI
The Coonoor Estate Nilgiri is produced by a
skilled team in a purpose built factory. The
leaves are picked from a 46 acre, organic
certified area at an elevation of 6,500ft.
Only the finest quality leaves are selected
for this tea and the team handle them with
passion and care. No shortcuts are made in
ROLLED COONOOR ESTATE NILGIRI LEAVES
the production of this tea; it goes through
many stages of processing.
WEST LAKE, HANGZHOU, CHINA

16. COONOOR ESTATE NILGIRI
The resulting tea is unlike any other tea
currently produced in the Nilgiris. The finished
leaves are exceptionally large and produce
a cup with a warm and fragrant aroma and
HAND FIRING DRAGON WELL GREEN TEA IN ZHEJIANG PROVINCE, CHINA
a rich taste with hints of malt, caramel and
orange peel.
JING is the exclusive UK supplier of this tea.
JING COONOOR ESTATE NILGIRI BLACK TEA

17. JING SERVED HERE
CUSTOMERS
Supplier to over 100 five star hotels worldwide
Exclusive supplier of the winner of the British Tea Guild’s
coveted ‘Best for Afternoon Tea Award’ three years running
Exclusive supplier of Harrods for China, Japan, Taiwanese
teas since 2005, transforming Harrods loose leaf tea sales
from 90% India tea, to 60% Japan, China and Taiwan tea.
JING is now supplying teas to Harrods Food Hall’s globally
Supplier of the winner of ‘The World’s Best Restaurant Award’
the Fat Duck, as well as Gordon Ramsay and L’Atelier de
Joel Robuchon
Supplier of top corporate firms including Coutts (banker to
Her Majesty Queen Elizabeth II) and Tate Galleries
Recognised for excellence in the Guardian, Financial Times,
BBC Radio 4 and winner of the 2008 British Food Writer’s
Guild ‘Food Broadcast Award’

18. CASE STUDY
PRESS
‘“I’D VISITED MOST OF BRITAIN’S LARGEST TEA COMPANIES BUT HAD NEVER
LOCATED THE FIERY EVANGELIST FOR CHINA TEA THAT BRITISH TEA LOVERS DESERVE.”
Andrew Jefford, FT
‘HESTON BLUMENTHAL, GORDON RAMSAY, COUTTS BANK AND TOP HOTELS SUCH
AS THE LANESBOROUGH BECAME CONVERTS’.
From Coutts Woman Online
“JING TEA IS A NAME I HEARD OFTEN WHEN SEEKING OUT THE BEST PLACES FOR TEA
IN TODAY’S LONDON AND MOST OF THE PLACES I’VE LISTED HERE SERVE OR SELL
JING TEA, SOME EXCLUSIVELY...”
Fresh Cup Magazine
“I STRUGGLED TO FIND A BREW AS GOOD AS THE ONES I DRANK IN SINGAPORE
UNTIL A FRIEND INTRODUCED ME TO JING TEA’S JASMINE PEARLS...”
Nikki Duffy, The Guardian