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Why Enterprises Can’t InnovateHelping Companies Learn Design Thinking,[object Object],Jon Innes,[object Object],HCI International 2011,[object Object]
Moore’s Adoption Curve,[object Object],Crossing the Chasm, Moore, 1991,[object Object]
Norman’s Transition Point,[object Object],The Invisible Computer, Norman, 1998,[object Object]
Debunking Technical Innovation,[object Object],Peter Drucker describes seven sources of innovative opportunity. Only one is technology. The others:,[object Object],The unexpected,[object Object],Incongruities,[object Object],Process need,[object Object],Changes in industry structure,[object Object],Demographics,[object Object],Changes in perception,[object Object],Innovation and Entrepreneurship, Drucker,1985,[object Object]
The Silo Problem,[object Object]
Some Solutions,[object Object],Define clear goals based on valued added to customers,[object Object],Develop metrics that objectively measure progress,[object Object],Recognize refining innovation is different than radical innovation,[object Object],Develop cross functional teams accountable for progress,[object Object],Establish a consumer-producer mindset within teams,[object Object],Recognize that progress may take more than a fiscal year,[object Object],Allocate resources based on facts about bottlenecks,[object Object],Ensure the teams have adequate feedback loops,[object Object],Based on data grounded in both user research and market data,[object Object],Use an iterative design process that tracks metrics tied to goals,[object Object]

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Why Enterprises Can’t Innovate: Helping Companies Learn Design Thinking

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