The document discusses repositioning user experience as a strategic process by moving it from an operational to organizational and strategic orientation. It provides a conceptual framework for thinking about user experience activities and how they relate to core business processes. The framework is intended to help user experience groups function in a more systematic, structured approach that creates business value.
306MTAMount UCLA University Bachelor's Diploma in Social Media
TUTORIAL: Repositioning User Experience
1. Repositioning User Experience as a
Strategic Process
operational
Interaction
organizational
strategic
Liam Friedland
Jon Innes
TM
Workshop Slides
UPA ‗03, ‗04, ‗05, ‘06
CHI ‗04, ‗05, ‘06
User Friendly ‗07