21. In 1978, acquired National Starch and Chemical Corporation STRATEGY : rigorous GROWTH TOOLS : integration ( fwd & back) acquisition Diversification ( related & unrelated)
22.
23. PROBLEM WITH THE STRUCTURE Concept of strategically independent units led to high cost structure from duplication of manufacturing facilities at various locations
91. 1. What was the need for unilever to have separate legal identity but operate as a single entity ??Can unilever plc and unilever nv fuse, in future ???
92. 2. What was the reason for, the need of frequent restructuring at unilever ??
93. 3. Have unilever’s top brands paid the debt for the Structural detritusof unilever ???