Only 13% of the global workforce is engaged at work. By thinking of co-workers as customers and understanding their workstyles, preferences, and daily routines, companies can engage the remaining 87%. Most organizations struggle to execute their strategies effectively due to poor communication and lack of employee understanding. Treating co-workers as customers to be satisfied can improve engagement, retention, and business results by focusing communications on their needs.

1. Engage your co-workers
like customers:
Company Communications for the Mobile World

2. Only 13%*
of the
global workforce is
engaged at work.
(*Stats provided by Consult William Schiemann; **Gallup’s 2013 State of the Global Workplace survey)

3. Co-worker Customer
By thinking about our co-workers as customers,
we can engage the remaining 87%.

4. Who is the
customer
really?

5. How do they
prefer to work?
#Workstyle

6. Personal
Rhythms
#Workstyle

7. Career / Role Focus
#Workstyle

8. Personal
Style /
Brand
#Workstyle

9. How you think and use tools you use
#Workstyle

10. Environment
& Network
#Workstyle

11. What’s their daily routine?
Work Life

12. How are we communicating today?

13. Our methods aren’t working…

14. 65% of
organizations
have an
agreed-upon
strategy
(Forbes,October 2012)
65%

15. 14% of
employees
understand the
organization’s
strategy
(Forbes,October 2012)
14%

16. Resulting
in less than
10% of all
organizations
successfully
executing the
strategy
(Forbes,October 2012)
10%

17. When we shift our
thinking to co-workers as
customers — those whose
loyalty,satisfaction and
relationship we need
to earn — we put them
at the center of all our
communications and
focus on driving real
engagement.

18. Looking for a better way to
engage your employees to
drive deeper engagement,
talent retention and
business results?

19. www.jivesoftware.com/daily
#JiveDaily
Check out Jive Daily.
Company news in your hand.

20. www.jivesoftware.com/chime
#JiveChime
Check out Jive Chime.
1-1 and team communications.

21. Engage co-workers as customers

22. Continuetheconversationabouttransforming
yourco-workersintocustomerswith
ElizabethBrighamonTwitter@esbrigham.

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