SlideShare a Scribd company logo
1 of 129
Download to read offline
Viral Loops: Making Self-Marketing Apps
Summary,[object Object]
Summary,[object Object],Viral Loops create exponential growth,[object Object]
Summary,[object Object],Viral Loops create exponential growth,[object Object]
Summary,[object Object],Viral Loops create exponential growth,[object Object],This is a good,[object Object],problem,[object Object]
Summary,[object Object],Viral Loops create exponential growth,[object Object],Viral Loops are cheap,[object Object]
Summary,[object Object],Viral Loops create exponential growth,[object Object],Viral Loops are cheap,[object Object]
Summary,[object Object],Viral Loops create exponential growth,[object Object],Viral Loops are cheap,[object Object],Viral Loops must be built into your product,[object Object]
Viral Loops: Making Self-Marketing Apps
Viral Loops: Making Self-Marketing Apps
Introduction,[object Object],What is a Viral Loop?,[object Object]
Viral Loop:,[object Object],A self-fueling action loop thatdrives users to create more users.,[object Object]
Example:,[object Object]
Example:,[object Object],Not Viral: please come to my party.,[object Object]
Example:,[object Object],Not Viral: please come to my party.,[object Object],Marketing 1.0,[object Object]
Example:,[object Object],Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!,[object Object]
Example:,[object Object],Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!,[object Object],Viral Marketing,[object Object]
Example:,[object Object],Viral: OMG, this party is like, the best EVAR! Let’s call all our friends and invite them too!,[object Object],Not a Loop Yet,[object Object]
Viral Loop:,[object Object],A self-fueling action loop thatdrives users to create more users,which increase engagement ofexisting users.,[object Object]
Example:,[object Object],Viral Loop: Now that all my friends are here, this party is even more awesome. I’m going to invite more!,[object Object]
Example:,[object Object],Viral Loop: Now that all my friends are here, this party is even more awesome. I’m going to invite more!,[object Object],Now it’s a loop,[object Object]
Is This A New Thing?,[object Object]
Is This A New Thing?,[object Object],No.,[object Object]
Is This A New Thing?,[object Object],All social memes areViral Loops.,[object Object]
Is This A New Thing?,[object Object]
Is This A New Thing?,[object Object]
Is This A New Thing?,[object Object]
Is This A New Thing?,[object Object],It’s still viraleven when transmittedvia town crier.,[object Object]
Viral Loops Are:,[object Object]
Viral Loops Are:,[object Object],Self-Spreading,[object Object]
Viral Loops Are:,[object Object],Self-Spreading,[object Object],They use existing social mechanisms,[object Object]
Viral Loops Are:,[object Object],Self-Spreading,[object Object],They use existing social mechanisms,[object Object],You trust your friends,[object Object]
Viral Loops Are:,[object Object],Self-Spreading,[object Object],They use existing social mechanisms,[object Object],You trust your friends,[object Object],You want to do what your friends do,[object Object]
Viral Loops Are:,[object Object],Self-Spreading,[object Object],They use existing social mechanisms,[object Object],You trust your friends,[object Object],You want to do what your friends do,[object Object],Telling your friends about something new makes you cool,[object Object]
Viral Loops Are:,[object Object],Inexpensive,[object Object]
Viral Loops Are:,[object Object],Inexpensive,[object Object],Cost = Almost Zero,[object Object]
Viral Loops Are:,[object Object],Inexpensive,[object Object],Cost of Acquisition,[object Object]
Viral Loops Are:,[object Object]
Viral Loops Are:,[object Object],Initial Cost of Acquisitionis high per person.,[object Object],It drops to almost zero over time.,[object Object]
Viral Loops Are:,[object Object],Exponential,[object Object]
Viral Loops Are:,[object Object],Exponential,[object Object],1 person recruits 1 more person,[object Object]
Viral Loops Are:,[object Object],Exponential,[object Object],1 person recruits 1 more person,[object Object],2 x 2 = 4,[object Object]
Viral Loops Are:,[object Object],Exponential,[object Object],1 person recruits 1 more person,[object Object],2 x 2 = 4,[object Object],4 x 4 = 16,[object Object]
Viral Loops Are:,[object Object],Exponential,[object Object],1 person recruits 1 more person,[object Object],2 x 2 = 4,[object Object],4 x 4 = 16,[object Object],You’re smart and can do math,[object Object]
Ok, so all of that is great, buthow do they work?,[object Object]
4 Stages,[object Object]
4 Stages,[object Object]
Stage 1: Attract,[object Object],On Ramps,[object Object]
Stage 1: Attract,[object Object],On Ramps,[object Object],Active:,[object Object]
Stage 1: Attract,[object Object],On Ramps,[object Object],Active:,[object Object],[object Object],[object Object]
Interrupt and Annoy,[object Object]
Interrupt and Annoy
Ad Words,[object Object]
Interrupt and Annoy
 Ad Words
Early stages may require desperate measures,[object Object]
Stage 1: Attract,[object Object],On Ramps,[object Object],Passive:,[object Object],[object Object],[object Object]
Be an Expert,[object Object]
Be an Expert
Reviews,[object Object]
Be an Expert
Reviews
Word of Mouse,[object Object]
Be an Expert
Reviews
Word of MouseCongratulations, you went viral!,[object Object]
Stage 2: Capture,[object Object],Engagement,[object Object]
Stage 2: Capture,[object Object],Engagement,[object Object],[object Object],[object Object]
It just works,[object Object]
It just works
Beware Off Ramps,[object Object]
It just works
Beware Off Ramps
 I don’t get it
 It’s broken
 You’re annoying me,[object Object]
Stage 3: Spread,[object Object],Sharing,[object Object],[object Object],[object Object]
Obvious reasons ,[object Object]
Stage 4: Grow,[object Object],Engagement,[object Object],[object Object],[object Object]
Use Drives Use,[object Object]
Use Drives UseImportant!,[object Object]
4 Stages,[object Object]
Examples,[object Object]
Examples,[object Object],Ebay,[object Object]
Examples,[object Object],Ebay,[object Object],Attract: extremely strong,[object Object]
Examples,[object Object],Ebay,[object Object],Attract: extremely strong,[object Object],Capture: extremely strong,[object Object]
Examples,[object Object],Ebay,[object Object],Attract: extremely strong,[object Object],Capture: extremely strong,[object Object],Spread: very weak,[object Object]
Examples,[object Object],Ebay,[object Object],Attract: extremely strong,[object Object],Capture: extremely strong,[object Object],Spread: very weak,[object Object],Grow: nothing. Nada. Zilch.,[object Object]
Examples,[object Object],Ebay,[object Object],Attract: extremely strong,[object Object],Capture: extremely strong,[object Object],Spread: very weak,[object Object],Grow: nothing. Nada. Zilch.,[object Object],Maybe this is their problem,[object Object]
Examples,[object Object],Ebay,[object Object],Attract: extremely strong,[object Object],Capture: extremely strong,[object Object],Spread: very weak,[object Object],Grow: nothing. Nada. Zilch.,[object Object],Maybe this is their problem,[object Object],They should be Groupon,[object Object]
Examples,[object Object],Twitter,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object],Capture: strong,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object],Capture: strong,[object Object],Very few off ramps,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object],Capture: strong,[object Object],Very few off ramps,[object Object],Spread: moderate,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object],Capture: strong,[object Object],Very few off ramps,[object Object],Spread: moderate,[object Object],Grow: moderate,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object],Capture: strong,[object Object],Very few off ramps,[object Object],Spread: moderate,[object Object],Grow: moderate,[object Object],Off Ramp: too much noise,[object Object]
Examples,[object Object],Twitter,[object Object],Attract: moderately strong,[object Object],Capture: strong,[object Object],Very few off ramps,[object Object],Spread: moderate,[object Object],Grow: moderate,[object Object],Off Ramp: too much noise,[object Object],Use Kills Use,[object Object]
Examples,[object Object],Facebook,[object Object]
Examples,[object Object],Facebook,[object Object],Attract: strong,[object Object]
Examples,[object Object],Facebook,[object Object],Attract: strong,[object Object],Capture: strong,[object Object]
Examples,[object Object],Facebook,[object Object],Attract: strong,[object Object],Capture: strong,[object Object],Spread: strong,[object Object]
Examples,[object Object],Facebook,[object Object],Attract: strong,[object Object],Capture: strong,[object Object],Spread: strong,[object Object],Grow: extremely strong,[object Object]
Examples,[object Object],Facebook,[object Object],Attract: strong,[object Object],Capture: strong,[object Object],Spread: strong,[object Object],Grow: extremely strong,[object Object],One of the best examples of UDU,[object Object]
Time To Get Rich,[object Object]
Time To Get Rich,[object Object]
Build a Viral Loop,[object Object]
Build a Viral Loop,[object Object],Plan Your Loop First,[object Object]
Build a Viral Loop,[object Object],Plan Your Loop First,[object Object],Build Product Second,[object Object]
Build a Viral Loop,[object Object],Plan Your Loop First,[object Object],Build Product Second,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object],Sign up should be insanely easy,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object],Sign up should be insanely easy,[object Object],Sign up is a big Off Ramp,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object],Sign up should be insanely easy,[object Object],Sign up is a big Off Ramp,[object Object],Use Facebook Connect, etc.,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object],Sign up should be insanely easy,[object Object],Sign up is a big Off Ramp,[object Object],Use Facebook Connect, etc.,[object Object],Free,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object],Sign up should be insanely easy,[object Object],Sign up is a big Off Ramp,[object Object],Use Facebook Connect, etc.,[object Object],Free,[object Object],Payment is an Off Ramp,[object Object]
Build a Viral Loop,[object Object],Phase 1: Attract,[object Object],Make your usefulness obvious,[object Object],Sign up should be insanely easy,[object Object],Sign up is a big Off Ramp,[object Object],Use Facebook Connect, etc.,[object Object],Free,[object Object],Payment is an Off Ramp,[object Object],Convince them, then let them pay for more,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object],Simple,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object],Simple,[object Object],Immediately Useful,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object],Simple,[object Object],Immediately Useful,[object Object],It just works,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object],A simple, usable, stable app is much better than a complex, hard, buggy one,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object],A simple, usable, stable app is much better than a complex, hard, buggy one,[object Object],Most people get this wrong.,[object Object]
Build a Viral Loop,[object Object],Phase 2: Capture,[object Object],A simple, usable, stable app is much better than a complex, hard, buggy one,[object Object],So will you.,[object Object]
Build a Viral Loop,[object Object],Phase 3: Spread,[object Object]
Build a Viral Loop,[object Object],Phase 3: Spread,[object Object],Easy to share,[object Object]
Build a Viral Loop,[object Object],Phase 3: Spread,[object Object],Easy to share,[object Object],Reasons for sharing,[object Object]
Build a Viral Loop,[object Object],Phase 3: Spread,[object Object],Easy to share,[object Object],Reasons for sharing,[object Object],Direct rewards (Dropbox),[object Object]

More Related Content

What's hot

GA2 Génération engagée ? Les nouvelles mobilisations des jeunes
GA2 Génération engagée ? Les nouvelles mobilisations des jeunes GA2 Génération engagée ? Les nouvelles mobilisations des jeunes
GA2 Génération engagée ? Les nouvelles mobilisations des jeunes Cap'Com
 
Product Led Growth Strategy
Product Led Growth StrategyProduct Led Growth Strategy
Product Led Growth StrategyMickey Alon
 
What the heck is Product-led Growth?
What the heck is Product-led Growth?What the heck is Product-led Growth?
What the heck is Product-led Growth?OpenView
 
Building a Company-Wide Growth Culture: SaaStr Annual 2016
Building a Company-Wide Growth Culture: SaaStr Annual 2016Building a Company-Wide Growth Culture: SaaStr Annual 2016
Building a Company-Wide Growth Culture: SaaStr Annual 2016Sean Ellis
 
User Story Splitting
User Story SplittingUser Story Splitting
User Story Splittingtrishly
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth HackingDavid Skok
 
Le jeu vidéo en bibliothèque : une activité culturelle
Le jeu vidéo en bibliothèque : une activité culturelleLe jeu vidéo en bibliothèque : une activité culturelle
Le jeu vidéo en bibliothèque : une activité culturelleAnne-Gaëlle Gaudion
 
Product-led Growth: Why and How?
Product-led Growth: Why and How?Product-led Growth: Why and How?
Product-led Growth: Why and How?Inbar Shaham
 
AC6 Travailler le lien entre urbain et rural en intercommunalité
AC6  Travailler le lien entre urbain et rural en intercommunalitéAC6  Travailler le lien entre urbain et rural en intercommunalité
AC6 Travailler le lien entre urbain et rural en intercommunalitéCap'Com
 
Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...
Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...
Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...Edureka!
 
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMProduct School
 
Mom Test - Customer Development - 30m
Mom Test - Customer Development - 30mMom Test - Customer Development - 30m
Mom Test - Customer Development - 30mRob Fitzpatrick
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking TacticsJon Yongfook
 
Pratiques numériques et culture numérique
Pratiques numériques et culture numériquePratiques numériques et culture numérique
Pratiques numériques et culture numériquenuguen
 
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...Ambassador Labs
 

What's hot (20)

GA2 Génération engagée ? Les nouvelles mobilisations des jeunes
GA2 Génération engagée ? Les nouvelles mobilisations des jeunes GA2 Génération engagée ? Les nouvelles mobilisations des jeunes
GA2 Génération engagée ? Les nouvelles mobilisations des jeunes
 
Product Led Growth Strategy
Product Led Growth StrategyProduct Led Growth Strategy
Product Led Growth Strategy
 
What the heck is Product-led Growth?
What the heck is Product-led Growth?What the heck is Product-led Growth?
What the heck is Product-led Growth?
 
Building a Company-Wide Growth Culture: SaaStr Annual 2016
Building a Company-Wide Growth Culture: SaaStr Annual 2016Building a Company-Wide Growth Culture: SaaStr Annual 2016
Building a Company-Wide Growth Culture: SaaStr Annual 2016
 
User Story Splitting
User Story SplittingUser Story Splitting
User Story Splitting
 
The Art & Science of Growth Hacking
The Art & Science of Growth HackingThe Art & Science of Growth Hacking
The Art & Science of Growth Hacking
 
Une tete bien faite tony buzan
Une tete bien faite tony buzan Une tete bien faite tony buzan
Une tete bien faite tony buzan
 
Final year ospe
Final year ospeFinal year ospe
Final year ospe
 
Le jeu vidéo en bibliothèque : une activité culturelle
Le jeu vidéo en bibliothèque : une activité culturelleLe jeu vidéo en bibliothèque : une activité culturelle
Le jeu vidéo en bibliothèque : une activité culturelle
 
Product-led Growth: Why and How?
Product-led Growth: Why and How?Product-led Growth: Why and How?
Product-led Growth: Why and How?
 
Agile coach - roadmap and user story map
Agile coach - roadmap and user story map Agile coach - roadmap and user story map
Agile coach - roadmap and user story map
 
AC6 Travailler le lien entre urbain et rural en intercommunalité
AC6  Travailler le lien entre urbain et rural en intercommunalitéAC6  Travailler le lien entre urbain et rural en intercommunalité
AC6 Travailler le lien entre urbain et rural en intercommunalité
 
Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...
Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...
Introduction to DevOps Tools | DevOps Training | DevOps Tutorial for Beginner...
 
Osce cuckoos
Osce cuckoosOsce cuckoos
Osce cuckoos
 
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PMA/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
 
Mom Test - Customer Development - 30m
Mom Test - Customer Development - 30mMom Test - Customer Development - 30m
Mom Test - Customer Development - 30m
 
21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics21 Actionable Growth Hacking Tactics
21 Actionable Growth Hacking Tactics
 
Devops
DevopsDevops
Devops
 
Pratiques numériques et culture numérique
Pratiques numériques et culture numériquePratiques numériques et culture numérique
Pratiques numériques et culture numérique
 
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
Building Microservice Systems Without Cooking Your Laptop: Going “Remocal” wi...
 

Viewers also liked

Viral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million usersViral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million usersAdrian Teh
 
Segmentation & cohorts - User & Partner Conference 2013
Segmentation & cohorts - User & Partner Conference 2013Segmentation & cohorts - User & Partner Conference 2013
Segmentation & cohorts - User & Partner Conference 2013AT Internet
 
Block wise risk evalution
Block wise risk evalutionBlock wise risk evalution
Block wise risk evalutionjinu1
 
Software development slides
Software development slidesSoftware development slides
Software development slidesiarthur
 
Candy Crush Saga: 8 characteristics and 100 000 000 players
Candy Crush Saga: 8 characteristics and 100 000 000 playersCandy Crush Saga: 8 characteristics and 100 000 000 players
Candy Crush Saga: 8 characteristics and 100 000 000 playersLars Jörnow
 
Candy crush cheat codes: 10 Cheat Codes of candy crush saga
Candy crush cheat codes: 10 Cheat Codes of candy crush sagaCandy crush cheat codes: 10 Cheat Codes of candy crush saga
Candy crush cheat codes: 10 Cheat Codes of candy crush sagaMeddy Lee
 
Integrated Performance Evaluation System
Integrated Performance Evaluation SystemIntegrated Performance Evaluation System
Integrated Performance Evaluation SystemHilario Martinez
 
Historical evaluation of computer
Historical evaluation of computerHistorical evaluation of computer
Historical evaluation of computerKasib Monna
 
Software Process Models
Software Process ModelsSoftware Process Models
Software Process ModelsAtul Karmyal
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...Altimeter, a Prophet Company
 
Operating system.ppt (1)
Operating system.ppt (1)Operating system.ppt (1)
Operating system.ppt (1)Vaibhav Bajaj
 

Viewers also liked (12)

Viral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million usersViral loop - From 0 to 1 million users
Viral loop - From 0 to 1 million users
 
Segmentation & cohorts - User & Partner Conference 2013
Segmentation & cohorts - User & Partner Conference 2013Segmentation & cohorts - User & Partner Conference 2013
Segmentation & cohorts - User & Partner Conference 2013
 
Block wise risk evalution
Block wise risk evalutionBlock wise risk evalution
Block wise risk evalution
 
Software development slides
Software development slidesSoftware development slides
Software development slides
 
Windows Mobile
Windows MobileWindows Mobile
Windows Mobile
 
Candy Crush Saga: 8 characteristics and 100 000 000 players
Candy Crush Saga: 8 characteristics and 100 000 000 playersCandy Crush Saga: 8 characteristics and 100 000 000 players
Candy Crush Saga: 8 characteristics and 100 000 000 players
 
Candy crush cheat codes: 10 Cheat Codes of candy crush saga
Candy crush cheat codes: 10 Cheat Codes of candy crush sagaCandy crush cheat codes: 10 Cheat Codes of candy crush saga
Candy crush cheat codes: 10 Cheat Codes of candy crush saga
 
Integrated Performance Evaluation System
Integrated Performance Evaluation SystemIntegrated Performance Evaluation System
Integrated Performance Evaluation System
 
Historical evaluation of computer
Historical evaluation of computerHistorical evaluation of computer
Historical evaluation of computer
 
Software Process Models
Software Process ModelsSoftware Process Models
Software Process Models
 
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
[Report] The Converged Media Imperative: How Brands Must Combine Paid, Owned ...
 
Operating system.ppt (1)
Operating system.ppt (1)Operating system.ppt (1)
Operating system.ppt (1)
 

Similar to Viral Loops: Making Self-Marketing Apps

Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Mozza
 
Top 10 Global Future Trends 2015 - Roger James Hamilton
Top 10 Global Future Trends 2015 - Roger James HamiltonTop 10 Global Future Trends 2015 - Roger James Hamilton
Top 10 Global Future Trends 2015 - Roger James HamiltonRoger Hamilton
 
its changing, so must you
its changing, so must youits changing, so must you
its changing, so must youmarkmedia
 
Clubhouse: Viral Growth Lessons
Clubhouse: Viral Growth LessonsClubhouse: Viral Growth Lessons
Clubhouse: Viral Growth LessonsYannick Steinmann
 
Cultivating Lean Startup Teams When People Don't Know What Lean Is
Cultivating Lean Startup Teams When People Don't Know What Lean IsCultivating Lean Startup Teams When People Don't Know What Lean Is
Cultivating Lean Startup Teams When People Don't Know What Lean IsEmily Holmes
 
Social Media for SMEs - Getting you Social Media Ready
Social Media for SMEs - Getting you Social Media ReadySocial Media for SMEs - Getting you Social Media Ready
Social Media for SMEs - Getting you Social Media ReadyRAAK
 
Social Media Strategy At Lance Armstrong Foundation
Social Media Strategy At Lance Armstrong FoundationSocial Media Strategy At Lance Armstrong Foundation
Social Media Strategy At Lance Armstrong Foundationfrank barry
 
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best PracticesTzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best PracticesMIT Forum of Israel
 
HELP - Emerging Leaders Program - Social Media Webinar
HELP - Emerging Leaders Program - Social Media WebinarHELP - Emerging Leaders Program - Social Media Webinar
HELP - Emerging Leaders Program - Social Media WebinarDan Cohen
 
How To Build Your Product For Viral Growth.
How To Build Your Product For Viral Growth.How To Build Your Product For Viral Growth.
How To Build Your Product For Viral Growth.Viral Loops
 
Visualising the web & harnessing the 1%
Visualising the web & harnessing the 1%Visualising the web & harnessing the 1%
Visualising the web & harnessing the 1%Claire Stokoe
 
Going Viral strategies shared by Pathik - Hike for #PNMeetup
Going Viral strategies shared by Pathik - Hike for #PNMeetupGoing Viral strategies shared by Pathik - Hike for #PNMeetup
Going Viral strategies shared by Pathik - Hike for #PNMeetupProductNation/iSPIRT
 
Adapting Brands To The Networked World
Adapting Brands To The Networked WorldAdapting Brands To The Networked World
Adapting Brands To The Networked Worlddavid cushman
 
SESSJ Training Laycock Viral
SESSJ Training Laycock ViralSESSJ Training Laycock Viral
SESSJ Training Laycock ViralJennifer Laycock
 
The Only Metric That Matters by a Partner at Greylock Partners
The Only Metric That Matters by a Partner at Greylock PartnersThe Only Metric That Matters by a Partner at Greylock Partners
The Only Metric That Matters by a Partner at Greylock PartnersProduct School
 

Similar to Viral Loops: Making Self-Marketing Apps (20)

Fowa
FowaFowa
Fowa
 
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
Organic Acquisition: How To Acquire A Million Users With Zero Marketing (mobi...
 
Actual Fowa
Actual FowaActual Fowa
Actual Fowa
 
Top 10 Global Future Trends 2015 - Roger James Hamilton
Top 10 Global Future Trends 2015 - Roger James HamiltonTop 10 Global Future Trends 2015 - Roger James Hamilton
Top 10 Global Future Trends 2015 - Roger James Hamilton
 
its changing, so must you
its changing, so must youits changing, so must you
its changing, so must you
 
Clubhouse: Viral Growth Lessons
Clubhouse: Viral Growth LessonsClubhouse: Viral Growth Lessons
Clubhouse: Viral Growth Lessons
 
Cultivating Lean Startup Teams When People Don't Know What Lean Is
Cultivating Lean Startup Teams When People Don't Know What Lean IsCultivating Lean Startup Teams When People Don't Know What Lean Is
Cultivating Lean Startup Teams When People Don't Know What Lean Is
 
Social Media for SMEs - Getting you Social Media Ready
Social Media for SMEs - Getting you Social Media ReadySocial Media for SMEs - Getting you Social Media Ready
Social Media for SMEs - Getting you Social Media Ready
 
Social Media Strategy At Lance Armstrong Foundation
Social Media Strategy At Lance Armstrong FoundationSocial Media Strategy At Lance Armstrong Foundation
Social Media Strategy At Lance Armstrong Foundation
 
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best PracticesTzvika Avnery - The Secret Ingredients of Virility and Best Practices
Tzvika Avnery - The Secret Ingredients of Virility and Best Practices
 
HELP - Emerging Leaders Program - Social Media Webinar
HELP - Emerging Leaders Program - Social Media WebinarHELP - Emerging Leaders Program - Social Media Webinar
HELP - Emerging Leaders Program - Social Media Webinar
 
Redesign Must Die
Redesign Must DieRedesign Must Die
Redesign Must Die
 
How To Build Your Product For Viral Growth.
How To Build Your Product For Viral Growth.How To Build Your Product For Viral Growth.
How To Build Your Product For Viral Growth.
 
Visualising the web & harnessing the 1%
Visualising the web & harnessing the 1%Visualising the web & harnessing the 1%
Visualising the web & harnessing the 1%
 
Sarah sobieski - Growth Hacking
Sarah sobieski  - Growth HackingSarah sobieski  - Growth Hacking
Sarah sobieski - Growth Hacking
 
Going Viral strategies shared by Pathik - Hike for #PNMeetup
Going Viral strategies shared by Pathik - Hike for #PNMeetupGoing Viral strategies shared by Pathik - Hike for #PNMeetup
Going Viral strategies shared by Pathik - Hike for #PNMeetup
 
Adapting Brands To The Networked World
Adapting Brands To The Networked WorldAdapting Brands To The Networked World
Adapting Brands To The Networked World
 
Sam Headhunting V4
Sam Headhunting V4Sam Headhunting V4
Sam Headhunting V4
 
SESSJ Training Laycock Viral
SESSJ Training Laycock ViralSESSJ Training Laycock Viral
SESSJ Training Laycock Viral
 
The Only Metric That Matters by a Partner at Greylock Partners
The Only Metric That Matters by a Partner at Greylock PartnersThe Only Metric That Matters by a Partner at Greylock Partners
The Only Metric That Matters by a Partner at Greylock Partners
 

More from Josh Jeffryes

Lean responsive - Expanded
Lean responsive - ExpandedLean responsive - Expanded
Lean responsive - ExpandedJosh Jeffryes
 
Rapid and Responsive - UX to Prototype with Bootstrap
Rapid and Responsive - UX to Prototype with BootstrapRapid and Responsive - UX to Prototype with Bootstrap
Rapid and Responsive - UX to Prototype with BootstrapJosh Jeffryes
 
Replicon UX Presentation
Replicon UX PresentationReplicon UX Presentation
Replicon UX PresentationJosh Jeffryes
 
What I Learned about Mobile UX... The Hard Way
What I Learned about Mobile UX... The Hard WayWhat I Learned about Mobile UX... The Hard Way
What I Learned about Mobile UX... The Hard WayJosh Jeffryes
 

More from Josh Jeffryes (6)

Lean responsive - Expanded
Lean responsive - ExpandedLean responsive - Expanded
Lean responsive - Expanded
 
Born mobile
Born mobileBorn mobile
Born mobile
 
Lean Responsive
Lean ResponsiveLean Responsive
Lean Responsive
 
Rapid and Responsive - UX to Prototype with Bootstrap
Rapid and Responsive - UX to Prototype with BootstrapRapid and Responsive - UX to Prototype with Bootstrap
Rapid and Responsive - UX to Prototype with Bootstrap
 
Replicon UX Presentation
Replicon UX PresentationReplicon UX Presentation
Replicon UX Presentation
 
What I Learned about Mobile UX... The Hard Way
What I Learned about Mobile UX... The Hard WayWhat I Learned about Mobile UX... The Hard Way
What I Learned about Mobile UX... The Hard Way
 

Recently uploaded

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Juan Carlos Gonzalez
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementNuwan Dias
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024SkyPlanner
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 

Recently uploaded (20)

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
The Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API ManagementThe Kubernetes Gateway API and its role in Cloud Native API Management
The Kubernetes Gateway API and its role in Cloud Native API Management
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024Salesforce Miami User Group Event - 1st Quarter 2024
Salesforce Miami User Group Event - 1st Quarter 2024
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 

Viral Loops: Making Self-Marketing Apps