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Starbucks PowerPoint
1.
2. Team Members
Amanda
Burton
Joey Angela
Burns Calhoun
Jessie Jeremiah
Hackney Comer
Starbucks 10/31/2011
3. Table of Contents
• Introduction: Then and Now
• Mission Statement (1990-2008)
• Ethics
• SWOT Analysis
– Strengths, Weaknesses, Opportunities, Threat
• Strategies, Competition, Charts
• Mission Statement (2008-Present)
• Action Plan & Recommendations
• Conclusion
Starbucks 10/31/2011
4. Then…
• First Starbucks opened in Seattle Washington
• March 30, 1971
• Jerry Baldwin-English Teacher
• Gordon Bowker-Writer
• Zev Siegh – History Teacher
Starbucks 10/31/2011
5. Then…
• Entrepreneur Howard Schultz joined the company
in 1982
• Director of Retail Operations and Marketing
• Idea of selling beverages
Starbucks 10/31/2011
6. Then…
• April, 1984 first store to sell beverages was opened
• Served 400 customers – over the 250 customer
average at their best store
• II Giornale Acquires Starbucks
• Howard Schultz – Starbuck’s President and CEO
Starbucks 10/31/2011
7. Now…
• World's premier roaster and retailer of specialty
coffee
• 8,812 company-owned stores
• 7,852 licensed stores in more than 50 countries
Starbucks 10/31/2011
8. Now…
• Annual sales of about $10 billion as of April 2010
• Sell : beverages, pastries, whole bean
coffee, ground coffee, and coffee-related products
Starbucks 10/31/2011
9. Mission Statement
1990 – October 2008
• Establish Starbucks as the premier purveyor of the
finest coffee in the world while maintaining our
uncompromising principles as we grow.
Starbucks 10/31/2011
10. Ethics
Starbucks™ Shared Planet™ is committed to doing business
responsibly. A better way to help each other and the planet.
Starbucks 10/31/2011
13. Strengths
• Leading retailer and roaster for brand specialty
coffee in the world
• Known for providing superior products and services
• Number 7 on Fortune Magazine's "100 Best
Companies to Work For" for 2008
• Consistent high quality of service
• Limited number of strong competitors
• High market share and market growth
Starbucks 10/31/2011
14. Weaknesses
• High pricing because of the quality ingredients used
• Starbucks refuses to guarantee that
milk, beverages, chocolate, ice cream, and baked goods
sold in the company’s stores are free of genetically-
modified ingredients
• Strong presence in the U.S. - more than three quarters
of its cafes located in the domestic market
• In order to reduce business risk, expansion is needed
Starbucks 10/31/2011
15. Opportunities
• High growth of economy and market in Indonesia,
especially in urban areas
• Could diverse their product not only in coffee
• The potential employees are educated people which
make it easier to train them
• Strong financial support
Starbucks 10/31/2011
16. Threats
• Competitors and copycat brands could pose potential
threats
• Sentimental issue to the bad effect of coffee from society
• Global financial crisis - makes people tend not to spend
• Threats of substitute products and services such as
colas, teas or juices that are sold in retails
• Exposed to rises in the cost of coffee and dairy products
Starbucks 10/31/2011
17. Strategies
• Maximize market penetration
• Provide a relaxing social atmosphere
• Offer high-quality products
• Encourages a great working environment
• Achieve profitability
Starbucks 10/31/2011
18. Competition
McDonalds Dunkin Donuts
Second Cup New World
Coffee
Caribou Coffee
Starbucks 10/31/2011
26. Action Plan &
Recommendations
• Enhance atmosphere
– Entertainment to attract more customers
• Increase marketing
• Advertise
• Sales promotions
• Promote healthy products
Starbucks 10/31/2011
27. Work Cited
Our Relationships. (n.d.). Extending our reach one relationship at a time.. Retrieved
October 27, 2011, from www.starbucks.com/responsibility/learn-
more/relationships
People, W. A., Learning, W. C., Customers, s. t., (employees), p., & Suppliers.. (2011,
October 11). Responsibility | Starbucks Coffee Company. Starbucks Coffee
Company. Retrieved October 20, 2011, from
http://www.starbucks.com/responsibility
Starbucks to offer a juicier menu?. (n.d.). Entertainment | Recipes | Love | Contests |
Beauty | Parenting. Retrieved October 28, 2011, from
http://www.sheknows.com/food-and-recipes/articles/844409/starbucks-to-offer-
a-jucier-menu
Thompson, A., & Shah, A. (n.d.). Starbucks Strategy and Internal Initiatives to Return to
Profitable Growth. Global Business Strategy Simulation Game. Retrieved
October 25, 2011, from http://www.glo-bus.com/DocViewer/#
Starbucks 10/31/2011
