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A Do-It-Yourselfer’s Guide to “Findability” Social Networking for Business Managing the Social Media Menagerie
Social Networking for Business Managing the Social Media Menagerie Social Networking vs. Social Media:  The difference ,[object Object]
Social Media refers to the use of technological tools and devices to share words, images, audio, and video within a given network, or the public at large.,[object Object]
Social Networking for Business Managing the Social Media Menagerie Now What?
Social Networking for Business Managing the Social Media Menagerie Don’t Panic! ,[object Object]
Be yourself,[object Object]
Social Networking for Business Managing the Social Media Menagerie Agenda: ,[object Object]
  LinkedIn Basics
  Facebook for Business
  Tweeting for Traffic
  Blogs, Feeds, and News
  Advanced LinkedIn Techniques,[object Object]
Social Networking for Business Managing the Social Media Menagerie Statistical Ridiculousness: ,[object Object]
 50% of all LinkedIn Users are Business Decision Makers**
 120 million people visit Facebook EVERY DAY***
 Monthly growth rate of Twitter from Jan ‘09 to Feb ’09 			1382%**** ,[object Object]
  45% of them have started their own******Forester – The Growth of Social Technology Adoption ** @plan Summer 2008 Report *** Facebook Internal Report**** Comscore 2009***** Universal McCann Study on Social Media Trends
Social Networking for Business Managing the Social Media Menagerie Where to Begin
Social Networking for Business Managing the Social Media Menagerie Step #1: Establish a username you can use on multiple platforms http://usernamecheck.com/ Many Social networks will  allow you to be identified, located, and referenced by a single consistent username.This can be extremely helpfulin building cross-network consistency.
Social Networking for Business Managing the Social Media Menagerie Usernames:  ,[object Object]
  Incorporate your username into your social media 	urls wherever you can.Examples:	http://username.wordpress.com http://linkedin.com/username http://twitter.com/username http://username.blogspot.com/ http://facebook.com/username
Social Networking for Business Managing the Social Media Menagerie #2  Build your LinkedIn Profile Key Components: ,[object Object]
 Descriptive profile (1st person please!)
 Have a profile photo
  Correct business names for work history
 Import Contacts/Connections
 Mirror your in-person networking efforts
 Explore Second-Level Connections
 Recommend your friends and colleagues,[object Object]
Social Networking for Business Managing the Social Media Menagerie Groups Do’s and Don’ts: 	Do: Join groups by industry, geography, and interest 	Do: Participate, discuss, review, react Do: Lend your expertise 	Do: Share the wisdom of others Do: Join the IRN group! Shameless Plug 	Don’t: Join only groups related to your industry 	Don’t: JUST  SIT THERE 	Don’t: Hesitate – Post! React! Interact!
Social Networking for Business Managing the Social Media Menagerie Step #4:  Build your Facebook Profile Tips:	 ,[object Object]

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Social Media For Business

  • 1. A Do-It-Yourselfer’s Guide to “Findability” Social Networking for Business Managing the Social Media Menagerie
  • 2.
  • 3.
  • 4. Social Networking for Business Managing the Social Media Menagerie Now What?
  • 5.
  • 6.
  • 7.
  • 8. LinkedIn Basics
  • 9. Facebook for Business
  • 10. Tweeting for Traffic
  • 11. Blogs, Feeds, and News
  • 12.
  • 13.
  • 14. 50% of all LinkedIn Users are Business Decision Makers**
  • 15. 120 million people visit Facebook EVERY DAY***
  • 16.
  • 17. 45% of them have started their own******Forester – The Growth of Social Technology Adoption ** @plan Summer 2008 Report *** Facebook Internal Report**** Comscore 2009***** Universal McCann Study on Social Media Trends
  • 18. Social Networking for Business Managing the Social Media Menagerie Where to Begin
  • 19. Social Networking for Business Managing the Social Media Menagerie Step #1: Establish a username you can use on multiple platforms http://usernamecheck.com/ Many Social networks will allow you to be identified, located, and referenced by a single consistent username.This can be extremely helpfulin building cross-network consistency.
  • 20.
  • 21. Incorporate your username into your social media urls wherever you can.Examples: http://username.wordpress.com http://linkedin.com/username http://twitter.com/username http://username.blogspot.com/ http://facebook.com/username
  • 22.
  • 23. Descriptive profile (1st person please!)
  • 24. Have a profile photo
  • 25. Correct business names for work history
  • 27. Mirror your in-person networking efforts
  • 29.
  • 30. Social Networking for Business Managing the Social Media Menagerie Groups Do’s and Don’ts: Do: Join groups by industry, geography, and interest Do: Participate, discuss, review, react Do: Lend your expertise Do: Share the wisdom of others Do: Join the IRN group! Shameless Plug Don’t: Join only groups related to your industry Don’t: JUST SIT THERE Don’t: Hesitate – Post! React! Interact!
  • 31.
  • 32. Set your own business/personal boundaries
  • 33. It’s OK to remind people what you do for a living.
  • 34. What’s math got to do with it? Avg. # of Facebook Friends: 120 X120 14,400
  • 35.
  • 36. Great Second Home for Franchisees and Owner Agents
  • 37. Highly Optimized for Search Traffic
  • 38.
  • 39. Url Shortening / Language Shortcuts
  • 40. #Hash tags and trend following
  • 41. Register yourself
  • 42. Be yourselfhttp://www.twitter.com/irnlink
  • 43. Social Networking for Business Managing the Social Media Menagerie Step #6: Get your Tweet on Read Stream Write Stream
  • 44.
  • 45. React, respond, Re-Tweet
  • 46. Follow your competition – Why not?
  • 47. Follow your friends, colleagues, and locals
  • 48. RT, DM, @ with a purpose
  • 49. Use tools to manage
  • 50. Twitter is 24/7 – you can’t be!http://www.tweetdeck.com
  • 51.
  • 52. Blogs offer great fodder for on-topic discussion
  • 53. Industry and topic-specific forums
  • 54.
  • 55.
  • 56. Stay on voice – not on topic
  • 57. Read, React, Shed some light
  • 58. It’s a blog not a manifestohttp://sethgodin.typepad.com
  • 59. Social Networking for Business Managing the Social Media Menagerie Step #10: Tweeting and Statusing for Traffic
  • 60.
  • 61. Moving from online to Offline
  • 62. Creating Groups – What’s your calling
  • 63.
  • 64. Tweet/Status when the muse strikes
  • 65. Blog on beat.
  • 66.
  • 67. Social Networking for Business Managing the Social Media Menagerie IRN Links you need to know: IRN Homepage http://www.irnlink.com IRN LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790http://www.twitter.com/irnlink IRN Facebook Page http://www.facebook.com/home.php#/pages/International-Referral-Network/144209399032 IRN Facebook Group http://www.facebook.com/home.php#/group.php?gid=136392371996 IRN Twitter Accounthttp://www.twitter.com/irnlink
  • 68. Social Networking for Business Managing the Social Media Menagerie Presenter Information: Jason JividenSanctuary Media Group330.315.5075http://www.sanctuarymg.comhttp://twitter.com/jjividenhttp://www.twitter.com/sanctuarymghttp://www.linkedin.com/jjividenhttp://jjividen.wordpress.comhttp://www.facebook.com/jjividenhttp://www.facebook.com/home.php#/pages/Sanctuary-Media-Group/110177303433
  • 69. Social Networking for Business Managing the Social Media Menagerie Resources: http://econsultancy.com/blog/4671-q-a-marta-kagan-on-wtf-is-and-isn-t-social-media?utm_medium=email&utm_source=topic http://www.slideshare.net/mzkagan/what-the-fk-social-media http://mashable.com/2009/09/22/social-media-business/ http://socialmediabzz.com/?p=42 http://econsultancy.com/blog/3982-10-superb-social-media-presentations http://jjividen.wordpress.com/2009/08/03/7_reasons_to_build_your_facebook_business_page/ http://jjividen.wordpress.com/2009/08/11/twitter-directories-for-seo/ http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics http://www.technogati.com/how-to-be-more-interactive-in-twitter.html
  • 70. Social Networking for Business Managing the Social Media Menagerie Helpful Links: http://www.shoutback.comhttp://my.yahoo.comhttp://sethgodin.typepad.comhttp://www.sanctuarymg.com Twitter Directories http://www.wefollow.comhttp://www.twellow.comhttp://www.justtweetit.comhttp://www.geofollow.comhttp://www.twitdir.comhttp://www.tweetfind.comhttp://loadedweb.com/twitter/