Experienced risks in social media use - longitudinal study among university students.

1. EXPERIENCED RISKS IN SOCIAL
MEDIA USE – LONGITUDINAL STUDY
AMONG UNIVERSITY STUDENTS
Jari J. Jussila1, Heli Aramo-Immonen2,
1Tampere University of Technology, Information
Management and Logistics, FINLAND
2Tampere University of Technology, Pori Unit,
FINLAND

2. Longitudinal study of university
students (2012-2016)
TLO-35030 Communities and Social
Media in Knowledge Management
• Study was conducted among
graduate students attending
“Communities and Social
Media in Knowledge
Management” course
between the years
2012-2016
• A web-based survey was
designed to investigate the
use of social media and the
perceived risks of social
media use among the
university students
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3. Barriers for social media in
learning (1/2)
• E-communication barriers
– technical barriers
– sociological barriers
– psychological barriers
– cognitive barriers
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Ref. Gutiérrez-Santiuste E., Gallego-Arrufat, M.J., Simone A. (2016),
Barriers in computer-mediated communication: typology and evolution over time,
Journal of e-Learning and Knowledge Society, v.12, n.1, 107-119. ISSN: 1826-6223,
e-ISSN:1971-8829

4. Barriers for social media in
learning (2/2)
• Internal risks
• External risks
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Ref. Ilvonen, I., Jussila, J. J., & Kärkkäinen, H. (2015).
Towards a Business-Driven Process Model for Knowledge Security Risk
Management: Making Sense of Knowledge Risks. International Journal of
Knowledge Management (IJKM), 11(4), 1-18.

5. Existing social media risks
identified in the literature
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[11] Väyrynen, K., Hekkala, R., & Liias, T. (2013). Knowledge protection challenges of social media encountered by
organizations. Journal of Organizational Computing and Electronic Commerce, 23(1-2), 34-55.
[16] He, W. (2013). A survey of security risks of mobile social media through blog mining and an extensive literature search.
Information Management & Computer Security, 21(5), 381-400.
[17] Braun, R., & Esswein, W. (2012). Corporate risks in social networks–towards a risk management framework.

6. Results: TOP 10 identified risks
by students
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7. Conclusions
• Previous studies on social media risks and e-
communication barriers have emphasized technical
risks and social media risks originating from external
sources.
• The results of our study bring new understanding on
the perceived social media risks originating from
internal sources and involving sociological,
psychological and cognitive barriers.
• Teachers should pay attention not only to training
social media skills, but also to lowering the
sociological barrier based risks. This could be done
for example by discussing with the students ethics,
rules and web culture.
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8. CONTACT
Jari J. Jussila, jari.j.jussila@tut.fi
Twitter: @jjussila, @SomeTutkijalle
Blog: http://sometutkijalle.fi/
Co-author:
Heli Aramo-Immonen, heli.aramo-immonen@tut.fi
Twitter: @AramoHeli,
Blog: http://heliaramoimmonen.wordpress.com/
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