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Lectio Praecursoria Social Media in Business-to-Business Companies’ Innovation Jari Jussila 6.11.2015 Tampere University o...
06/11/15 2 Well known social media brands
What about B2B companies and B2B products? 06/11/15 3
06/11/15 4 New opportunities include: realtime collaborative design
06/11/15 5 Virtual face-to-face and making use of virtual objects
Aim and scope of the research 06/11/15 6
06/11/15 7 Social media Business- to- Business Innovation Companies that operate in B2B markets using social media in inno...
Social Customer Learning 06/11/15 8 0 1 2 3 4 5 Information richness Immediacy of feedback Level of interaction Number of ...
Implications of the research Ø Customer knowledge and understanding in B2B context can be improved by interacting with cu...
Publication available for comments 06/11/15 10 @jjussila http://URN.fi/URN:ISBN:978-952-15-3621-2 Link to publication:
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Lectio praecursoria

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Lectio Praecursoria Jari Jussila - Thesis for the degree of Doctor of Science in Technology to be presented with due permission and criticism in Rakennustalo Building, Auditorium RG202, at Tampere University of Technology, on the 6th of November 2015, at 12 noon.

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Lectio praecursoria

  1. 1. Lectio Praecursoria Social Media in Business-to-Business Companies’ Innovation Jari Jussila 6.11.2015 Tampere University of Technology #JarinVäitös
  2. 2. 06/11/15 2 Well known social media brands
  3. 3. What about B2B companies and B2B products? 06/11/15 3
  4. 4. 06/11/15 4 New opportunities include: realtime collaborative design
  5. 5. 06/11/15 5 Virtual face-to-face and making use of virtual objects
  6. 6. Aim and scope of the research 06/11/15 6
  7. 7. 06/11/15 7 Social media Business- to- Business Innovation Companies that operate in B2B markets using social media in innovation Companies that operate in B2B markets using social media in innovation in the customer interface Social media in involving external actors in innovation in companies that operate in B2B markets Social media use in companies that operate exclusively in B2B in the customer interface of innovation SoMe in involving external actors in innovation in companies that develop B2B products Targeted contribution and maturity thinking
  8. 8. Social Customer Learning 06/11/15 8 0 1 2 3 4 5 Information richness Immediacy of feedback Level of interaction Number of stakeholder groups Bombardier YouRail Tecnisa Ideas MyDeco Community & user toolkit Crescendo Design virtual 3-D design tool National Instruments Developer Zone You can try the model from: http://www.tut.fi/novi/?p=2405
  9. 9. Implications of the research Ø Customer knowledge and understanding in B2B context can be improved by interacting with customers in social media by several ways Ø Use of social media can lead to several benefits, for instance, B2B companies can reduce time needed for the development of products Using new tools requires also new ways of working and transformation in mental models (e.g. customer as co-creator) 06/11/15 9
  10. 10. Publication available for comments 06/11/15 10 @jjussila http://URN.fi/URN:ISBN:978-952-15-3621-2 Link to publication:

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