The 4th European Conference on Social Media will take place July 3-4, 2017 in Vilnius, Lithuania. A mini track at the conference focuses on Big Social Data Analytics and will explore models, methods and tools that help organizations gain insights from social media. The mini track aims to address challenges such as privacy and ethical issues related to social media content analysis. Topics may include big data analytics, social media modeling and tools, security and privacy concerns, and cloud computing applications.