Social network analysis of CMAD2013 Twitter data to be presented at global community manager hangout during CMAD2014

1. Social Network Analysis of
CMAD2013 Twitter Data
Jari Jussila @jjussila
& Jukka Huhtamäki @jnkka
Tampere University of Technology
Updated 27.1.2014

2. Community Manager Appreciation
Day (CMADFI) in Numbers
• 155 people participated in the
CMAD2013 event in Finland #cmadfi
• 223 people participated in the
CMAD2013 live stream during the day
#cmadfi
• During the CMAD2013 day 2126 tweets
were exchanged with the hashtag
#cmadfi
• On the average, one participant sent
more than 5 tweets during the
CMAD2013 day #cmadfi
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3. Twitter Statistics of CMAD2013
Finland
Top 10
People tweeting
Number of tweets
Top 10 Hashtag
Number of tweets
1
2
3
4
5
6
7
8
9
10
@sveikkolainen
@PauliinaMakela
@terhiaho
@twiittari
@MerviRauhala
@Piritta
@markosuomi
@minnavaltari
@hannatakala
@SusannaHei
103
100
77
61
56
52
49
47
45
39
1
2
3
4
5
6
7
8
9
10
2660
62
46
40
39
33
32
30
28
28
#cmadfi
#cmad
#cmadfilabel
#hrsome
#suoralinja
#sketchnotes
#recruitment
#streaming
#tampere
#yle
Based on tweets from January 21 to March 4 2013 [1]
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4. Hashtags of CMADFI2014
Participants
hashtags used by #cmadfi participants during previous 2 weeks http://bit.ly/chashtags
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5. Network of Hashtags (CMAD2013)
Based on tweets during January 21 2013 [1], [2]
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6. Network of People (CMAD2013)
Based on tweets during January 21 2013 [1], [2]
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7. Two-Mode Network of People and
Hashtags (CMAD2013)
Browse interactive visualization of last year’s #cmadfi event: http://bit.ly/hicss2014 [1]
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8. Two-Mode Network of People and
Hashtags (CMAD2014)
Interactive visualization of #cmadfi community’s tweets from past 2 weeks http://bit.ly/cnetwork
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9. Community Hashtags CoOccurrence Matrix (CMAD2014)
http://bit.ly/hcmatrix
Tailored for CMADFI2014 by Jukka Huhtamäki (@jnkka). Based on Lynn Cherny's design and code that
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again is a version of Mike Bostock's Les Miserables co-occurrence example.
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10. Composite Network of Social Media
Data from Twitter, Blogs, and
Facebook
What social media
data sources would be
relevant for #cmadfi?
• Google+ Page?
• Instragram?
Related to #cmadfi should
data be collected also
using other keywords or
hashtags?
Example of composite network [3]
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11. For Discussion
• What would you like to find out from the Twitter data or
other social media data of #cmadfi event?
– e.g. #sentiment
• What kind of visualizations would be most valuable from
a community manager or a community member
perspective from #cmadfi event?
• Does social network analysis and visualization of
#cmadfi Twitter data raise any privacy or security
concerns?
• How do you feel seeing your own #cmadfi social network
data visualized and shared to public?
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12. References
1. Jussila, Jari; Huhtamäki, Jukka; Henttonen, Kaisa Kärkkäinen, Hannu; Still,
Kaisa 2014. Visual network analysis of Twitter data for co-organizing
conferences: case CMAD 2013. Proceedings of the 47th Annual Hawaii
International Conference on System Sciences, January 6-9, 2014,
Computer Society Press, 2014, 1474-1483. http://URN.fi/URN:NBN:fi:tty201401221053
2. Jussila, Jari; Huhtamäki, Jukka; Kärkkäinen, Hannu; Still, Kaisa 2013.
Information visualization of Twitter data for co-organizing conferences. 17th
International Academic MindTrek Conference, October 1-4, 2013, Tampere,
Finland. MindTrek Conference New York, NY, 139-145.
http://URN.fi/URN:NBN:fi:tty-201401221052
3. Salonen, Jaakko; Huhtamäki, Jukka; Nykänen, Ossi 2013. Challenges in
Heterogeneous Web Data Analytics - Case Finnish Growth Companies in
Social Media In: Artur Lugmayr, Heljä Franssila, Janne Paavilainen and
Hannu Kärkkäinen (ed.) . Proceedings of the 17th International Academic
MindTrek Conference 2013: "Making Sense of Converging Media", October
1-3, Tampere, Finland 131-138. http://URN.fi/URN:NBN:fi:tty-201312191527
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