Sosiaalisen median käyttö, mahdollisuudet ja haasteet Suomen Tuotannonohjausyhdistyksen jäsenten työnantajayrityksissä

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Hannu Kärkkäinen, Jari Jussila ja Hanna Nordlund tutkivat sosiaalisen median käyttöä mm. SOITA-hankkeessa. Kirjoittajat ovat tutkineet sosiaalisen median käyttöä myös STO:n jäsenten työnantajayrityksissä. Artikkelin toinen osa 2011/4 käsittelee laajemmin sosiaalisen median erilaisia soveltamistapoja ja hyötyjä B2B-yrityksissä.

Julkaistu Suomen Tuotannonohjausyhdistyksen luvalla

Sosiaalisen median käyttö, mahdollisuudet ja haasteet Suomen Tuotannonohjausyhdistyksen jäsenten työnantajayrityksissä

Sosiaalisen median käyttö, mahdollisuudet ja haasteet Suomen Tuotannonohjausyhdistyksen jäsenten työnantajayrityksissä

Sosiaalisen median käyttö, mahdollisuudet ja haasteet Suomen Tuotannonohjausyhdistyksen jäsenten työnantajayrityksissä

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Sosiaalisen median käyttö, mahdollisuudet ja haasteet Suomen Tuotannonohjausyhdistyksen jäsenten työnantajayrityksissä

1. Julkaistu Suomen Tuotannonohjausyhdistyksen luvalla