These slides are from a presentation on MLM blogging that I gave to 500+ networkers on October 23rd, 2011 at "Live the Dream 2" in Orlando, FL.

1. 4 SIMPLE FORMULAS
FOR MLM BLOG SUCCESS
by Jeff K. Hoffman

3. FANTASTIC CONTENT
+ VISIBILITY
+ ENGAGEMENT
= TRAFFIC

4. FANTASTIC CONTENT

5. FANTASTIC CONTENT
Written with Intent to Profit!

6. FANTASTIC CONTENT
Written with Intent to Profit!
Persuasive

7. FANTASTIC CONTENT
Written with Intent to Profit!
Persuasive
Valuable to Reader

8. FANTASTIC CONTENT
Written with Intent to Profit!
Persuasive
Valuable to Reader
Interesting & Fun

9. FANTASTIC CONTENT
Written with Intent to Profit!
Persuasive
Valuable to Reader
Interesting & Fun
Well Formatted, Good Grammar

10. VISIBILITY

11. VISIBILITY
Traffic is like energy, it can neither be created
nor be destroyed: it can only be transferred
from one place to another.

12. VISIBILITY

13. VISIBILITY

14. VISIBILITY

15. ENGAGEMENT

16. ENGAGEMENT
Sharing

17. ENGAGEMENT
Hmm, No Biz-Op Pitches?

18. ENGAGEMENT
Sharing

19. ENGAGEMENT
Sharing
Comments

20. ENGAGEMENT
Sharing
Comments
Subscriptions

21. ENGAGEMENT
Sharing
Comments
Subscriptions
Opt-ins

22. FANTASTIC CONTENT
+ VISIBILITY
+ ENGAGEMENT
= TRAFFIC

23. TRAFFIC
+ KL&T
+ IRRESISTIBLE OFFER
= LEADS

24. KL&T

25. KL&T
How do you build KL&T?

26. KL&T
How do you build KL&T?
Domain

27. KL&T
How do you build KL&T?
Domain
Authentic Branding

28. KL&T
How do you build KL&T?
Domain
Authentic Branding
About Me Page

29. KL&T
How do you build KL&T?
Domain
Authentic Branding
About Me Page
Notices & Disclaimers

30. KL&T

31. KL&T

32. IRRESISTIBLE OFFER

33. IRRESISTIBLE OFFER
“Keep Them Up at Night!” – Ray Higdon

34. IRRESISTIBLE OFFER
“Keep Them Up at Night!” – Ray Higdon
Be Incredibly Specific – Gary Halbert

35. IRRESISTIBLE OFFER
“Keep Them Up at Night!” – Ray Higdon
Be Incredibly Specific – Gary Halbert
Maximize Visibility (Stay Classy!)

36. IRRESISTIBLE OFFER

37. TRAFFIC
+ KL&T
+ IRRESISTIBLE OFFER
= LEADS

38. LEADS
+ ATTENTION
+ PRESELL
+ INCENTIVES
= CUSTOMERS

39. ATTENTION

40. ATTENTION
Email

41. ATTENTION
Email
Mobile Push/SMS

42. ATTENTION
Email
Mobile Push/SMS
Facebook/Twitter/Google+

43. ATTENTION
Email
Mobile Push/SMS
Facebook/Twitter/Google+
Direct Mail

44. ATTENTION
Email
Mobile Push/SMS
Facebook/Twitter/Google+
Direct Mail
Voice Broadcast

45. ATTENTION
Email
Mobile Push/SMS
Facebook/Twitter/Google+
Direct Mail
Voice Broadcast
Retargeted Ads

46. PRESELL

47. PRESELL
Educate Them!

48. PRESELL
Educate Them!
How Many Income Streams in MLSP?
Host a Webinar on Each, Tell Why You Bought It,
Show How You Use It

49. PRESELL
Educate Them!
How Many Income Streams in MLSP?
Host a Webinar on Each, Tell Why You Bought It,
Show How You Use It
Does Your Product/Service Have Prerequisites?
How Can You Help?

50. INCENTIVES

51. INCENTIVES
Not Required, Just Recommended

52. INCENTIVES
Not Required, Just Recommended
Lowers Resistance!

53. INCENTIVES
Not Required, Just Recommended
Lowers Resistance!
What Else Will They Need After Buying?
Can You Supply It?

54. INCENTIVES
Not Required, Just Recommended
Lowers Resistance!
What Else Will They Need After Buying?
Can You Supply It?
Value = Purchase Price

55. LEADS
+ ATTENTION
+ PRESELL
(+ INCENTIVES)
= CUSTOMERS

56. CUSTOMERS
+ RELATIONSHIPS
+ VALUE ENGINE
= DOWNLINE

57. RELATIONSHIPS

58. RELATIONSHIPS
Would You Marry Someone You Just Met?

59. RELATIONSHIPS
Would You Marry Someone You Just Met?
Chemistry

60. RELATIONSHIPS
Would You Marry Someone You Just Met?
Chemistry
Pick Up the Phone!

61. RELATIONSHIPS
Would You Marry Someone You Just Met?
Chemistry
Pick Up the Phone!
Host Webinars!

62. RELATIONSHIPS
Would You Marry Someone You Just Met?
Chemistry
Pick Up the Phone!
Host Webinars!
ENGAGE!!

63. VALUE ENGINE

64. VALUE ENGINE
Your “Special Sauce”

65. VALUE ENGINE
Your “Special Sauce”
What Can You Offer that Others in Your Opportunity Can’t?
Systems, Training, Leads, Co-Ops?

66. VALUE ENGINE
Your “Special Sauce”
What Can You Offer that Others in Your Opportunity Can’t?
Systems, Training, Leads, Co-Ops?
If Your Value Engine is Strong Enough, Your Opportunity
Doesn’t Matter... People Will Join You.

67. CUSTOMERS
+ RELATIONSHIPS
+ VALUE ENGINE
= DOWNLINE

68. CONCLUSION

69. http://on.fb.me/mlmblogmastery