SNAP Snippets - 45 Quick Sales Tips from SNAP Selling

SNAP Snippets
45 Quick Sales Tips from SNAP Selling!

Are you or your sales team
struggling to sell to today’s
crazy-busy buyers?
If so, SNAP Selling, by Jill Konrath, is just what
you need. Here are 45 snippets from SNAP
Selling to help you win more sales – faster!

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SNAP Selling has 110 five star
reviews on Amazon and is a
big-time award winner:
• Top 10 Sales Book, Small Biz Trends
• Best Business Books of 2010, Soundview
• 2010 Silver Medalist, Top Sales Awards
• Best Sales & Business Books of 2010, RainToday
• Top Social Media & Marketing Books of 2010, Webbiquity

‛‛
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Having a great
relationship with your
customer is nice, but
not sufficient.
’’

‛‛
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Always be relevant; your
prospects don’t have time
for anything else.
’’

‛‛
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Think about everything
from your customer’s
perspective, not yours.
’’

‛‛
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Sales is an outcome,
not a goal. You have to
earn it.
’’

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While it’s tempting to
follow up with a ‛‛just
checking in’’ message,
that’s the worst thing
you can do.
’’

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Each prospect is not
unique; you must assume
they face the same
challenges as similar
clients.
’’

‛‛
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Using clever objection-
handling techniques
insults your prospect’s
intelligence.
’’

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Are you ready to win
more sales – faster?
If so, study SNAP Selling with your
colleagues. You’ll discover how to engage
today’s crazy-busy prospects.

‛‛
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Sellers who use trigger
events outperform their
colleagues and clobber
competitors.
’’

‛‛
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You can’t afford to have
your prospect think your
offering isn’t essential.
’’

‛‛
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In a world of copycats,
the value you personally
bring to the relationship
matters most.
’’

‛‛
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Your prospect knowledge
is more important than
your product knowledge.
’’

‛‛
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Even a small whiff of
risk is enough for many
customers to stick with
the status quo.
’’

‛‛
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When customers can’t
differentiate, they
default to price as a
key factor.
’’

‛‛
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Failure to increase
ease and minimize effort
is a setup for sales
derailment.
’’

‛‛
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Your prospects are fully
cognizant of the plethora
of perfectly adequate
choices available
to them.
’’

‛‛
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Buyers want to work with
savvy sellers who bring
them ideas, insights &
information.
’’

‛‛
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If you’re waiting for
prospects to tell you
what’s next, they’ve
already written you off.
’’

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‛‛
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When you keep it simple,
it’s easier for customers to
buy from you.
’’

‛‛
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Today’s crazy-busy
customers want to work
with sellers who ‛‛know
their stuff.’’
’’

‛‛
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Your prospect’s
perception ultimately
determines your sales
success.
’’

‛‛
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If you don’t understand
your customer’s
business challenges,
you can’t win.
’’

‛‛
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Your prospects
read your emails
with their finger on
the delete key!
’’

‛‛
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Trigger events shake
the status quo to its
core, making change
inevitable.
’’

‛‛
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Trigger event junkies
truly dominate in
today’s market!
’’

‛‛
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Be your buyers
resource center!
Educate them on
what’s possible.
’’

‛‛
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The bigger or riskier the
decision, the more likely
customers stay with the
status quo.
’’

‛‛
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While your prospect’s
budget may remain the
same, how it’s allocated
can change overnight.
’’

‛‛
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Never let ‛‛no budget’’
stop you! Every day,
people change priorities
on how to spend money.
’’

‛‛
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Be a sales initiator
and learn how to create
opportunities out of
thin air.
’’

‛‛
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Ask intelligent questions
to set yourself apart from
your competitors.
’’

‛‛
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Start thinking of yourself
as a business improvement
specialist—not a seller.
’’

‛‛
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Bring your prospect ideas,
insights & information from
the beginning of your
relationship.
’’

‛‛
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Don’t be afraid to tell your
prospects when they’re
making a mistake!
’’

‛‛
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Focus on the difference
you make—not on how
you’re different.
’’

‛‛
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To be successful in
selling today, use
social media &
Sales 2.0 tools.
’’

‛‛
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Be ‛‛matter-of-fact’’ when
selling!
’’

‛‛
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Frank conversations help
prospects make smooth,
painless & fast decisions.
’’

‛‛
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Failure to talk about risks
& concerns with prospects
can create significant
problems.
’’

‛‛
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The more data you have
that supports your proposal,
the better.
’’

‛‛
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Today’s prospects want to
know the truth, so don’t
shade it.
’’

‛‛
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Giving away your ideas
before a contract is
signed, helps you win
the business!
’’

‛‛
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Don’t jump on the price-
cutting bandwagon
before you’ve explored
other options.
’’

‛‛
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Align your offering with
your prospect’s objectives
to capture & keep their
interest.
’’

‛‛
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Use personal expertise
to beat competitors,
minimize pricing battles
& increase loyalty.
’’

‛‛
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Focus on prospect’s
priorities to speed up
sales and win business
with less competition.
’’

Are you ready to win
more sales – faster?
If so, study SNAP Selling with your
colleagues. You’ll discover how to engage
with today’s crazy-busy prospects.

SNAP Snippets - 45 Quick Sales Tips from SNAP Selling

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