4. Market
• Only 7.35% of America’s 132,000,000+
homes have a security system.
• Over 1.85 Million petty thefts occur in vehicles
each year.
• By 2015, security will be a 220 Billion dollar
industry.
• The “Internet of Things” is a hot trend. People
are starting to figure out that cloud technology
can make life much simpler, and are seeking
out ways to take advantage of it.
5.
6. • Major players such as ADT and
AlarmForce dominate the
market, but are costly and
inefficient.
• Startups such as Scout and
Canary are up and coming.
Landscape
• Traditional alarm systems rely on dispatch
centres that rarely stop or prevent a robbery.
• They are poorly designed, difficult to manage,
and impossible to customize.
7. Google and Nest may move into home
security by buying out Dropcam