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RightCycle

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RightCycle

  1. 1. 4.4 ounce BELL 9 :21 PM RIGNTC ? cg: fl/ RN T: -W; A 100%- xc ; ,«, '/
  2. 2. According to Transportation Canada, over 7,500 Canadian cyclists are seriously injured every year.
  3. 3. Cyclists are more likely to be killed or injured at an intersection or a location where there are traffic signals or other traffic control signs.
  4. 4. 34% of cyclists who were killed were struck by a vehicle in the dark. It is very important to note that 90% of night-time fatalities were due to inadequate lighting by cyclists.
  5. 5. There are two important factors in preventing fatalities which currently get insufficient attention: cyclist behaviour and night lighting equipment.
  6. 6. RightCycle is wearable technology designed to save lives.
  7. 7. We use the Myo to convert turn signal gestures from the cyclist into a visual display a motorist can see even at night.
  8. 8. Like fitness trackers, our app also figures out where you’re going and gamifies the right safety behaviours on the road.
  9. 9. According to a 2012 NPD report, the cycling market is valued at $51B worldwide - 14% of that accounts for parts and accessories.

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