The document introduces YellowAPI, a new platform launched by Yellow Pages Canada that allows external developers to build applications using Yellow Pages data and tools. It notes that YellowAPI currently has over 2.7 million users, 1250+ external developers, and 30+ live apps. The document suggests that for innovation to succeed, companies should provide tools that users can customize themselves rather than relying solely on traditional marketing.

1. Rocket Fuel
for your API
Jean-Luc David
Rocket Fuel for your API Canada
Yellow Pages
@jldavid

2. September 17th, 2010
YellowAPI is born

3. ZER0
External Developers

4. ZER0
Live Apps

5. 1. Find the fit.
2. Remove friction.
3. Market differently.
4. Go where the consumer lives.

6. Yellow Pages Group
Traditional
Merchants Consumers

7. Developers
YellowAPI
Platform
Merchants Consumers

9. what i want
•fame
•money
•curated content
•great tools
hint: trad marketing won’t work with him

10. The secret to innovation?
Invent something your users can hack,
remake, and customize - then let them
run wild. - Frog Design

16. 2.7M

17. 1250+
External Developers

18. 30+
Live Apps

19. 1. Find the fit.
2. Remove friction.
3. Market differently.
4. Go where the consumer lives.
Jean-Luc David
Yellow Pages Canada
yellowapi.com
@jldavid @yellowapi