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Venture for Canada
Product Management Workshop

Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Startup Analytics
In a startup, the purpose of
analytics is to iterate to product/
market fit before money runs out.
How do you make
analytics actionable?
Voice of Customers
Personas
Self-Selection
Planning Features
Founders
Advisors
Customers
Press
Competitors
Lots of Stakeholders
IDC & Forrester
Android Analytics
Active
Surveys & Focus Groups
Events
Prioritize based on frequency
Trello Board
Quantitative Data
Passive
App Analytics
Flurry
Mixpanel
Google Analytics
Crashlytics
Quantitative Data
Lean UX
A/B Testing
Qualitative Data
Venture for Canada
Product Management Workshop

Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Startup Analytics
Startup Product Management - Analytics
Startup Product Management - Analytics
Startup Product Management - Analytics
Startup Product Management - Analytics
Startup Product Management - Analytics
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Startup Product Management - Analytics

Presented at the Venture for Canada bootcamp in Kingston, ON on June 4, 2015.

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Startup Product Management - Analytics

  1. 1. Venture for Canada Product Management Workshop
 Jean-Luc David jldavid@gmail.com http://www.jldavid.com Startup Analytics
  2. 2. In a startup, the purpose of analytics is to iterate to product/ market fit before money runs out.
  3. 3. How do you make analytics actionable?
  4. 4. Voice of Customers
  5. 5. Personas
  6. 6. Self-Selection
  7. 7. Planning Features
  8. 8. Founders Advisors Customers Press Competitors Lots of Stakeholders
  9. 9. IDC & Forrester
  10. 10. Android Analytics
  11. 11. Active Surveys & Focus Groups Events Prioritize based on frequency Trello Board Quantitative Data
  12. 12. Passive App Analytics Flurry Mixpanel Google Analytics Crashlytics Quantitative Data
  13. 13. Lean UX A/B Testing Qualitative Data
  14. 14. Venture for Canada Product Management Workshop
 Jean-Luc David jldavid@gmail.com http://www.jldavid.com Startup Analytics

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