Should larger companies integrate themselves in the mobile ecosystem? What are the new channels that are available? What risks & rewards are available for opening up your data? This presentation for Montreal Mobile Mondays seeks to answer them.

1. The Mobile Ecosystem: APIs and
Opportunities
Sylvain Carle - Praized, MobileDev Camp
Jean-Luc David - YPG & Yellow API.com
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2. MobileTeach Montreal 2011.
• 4 days of training on all major mobile platforms
• 9 sessions on Android and cross-platform (Mono)
• 5 sessions on iPhone and iPad
• Many sessions on Windows Phone 7 and Silverlight
• Day-long workshop on Windows Phone 7 (June 3rd)
• G0005GUVSM - $100 Rebate Code
Free Pass
Draw
http://devteach.com/mobileteach
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3. Big Business & the Mobile Ecosystem.
“Should larger companies integrate themselves
in the mobile ecosystem?”
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4. 3 Key Questions.
• Where are the mobile opportunities?
• Where are the new channels?
• What are the risks/rewards of an open model?
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5. Mobile is sexy.
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6. Canadian Smartphone Users.
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7. Low Mobile Penetration.
• United States
• Australia
• UK
• Jamaica
Number of mobile % of Last
Rank Country or region Population
phones population updated
— World Over 5 billion 6,909,500,000[1] 2010[2]
February
1 China 863,000,000 1,341,000,000[3]
2011[4]
February
2 India 791,381,574 1,210,193,422[5] 66.36
2011[6]
Q3
34 Canada 24,037,372 34,238,035 70.2
2010[36
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8. Early days for LBS.
Do you know if your mobile device
has a GPS feature?
Moderate Awareness
Low Usage
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9. Apps vs Mobile Web.
Application
Mobile Website
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10. Canadian Developers Ecosystem.
Population:
2 Million
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11. What platforms do developers build on?
# of % of
Selections
Responses Responses
Online/browser 445 41%
Mobile 346 32%
Online/widget 165 15%
Desktop (Silverlight, AIR) 94 9%
Hardware 34 3%
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12. Morgan Stanley Report.
Mary Meeker, Morgan Stanley
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13. Yellow Pages Group.
2+ Million
Downloaded Applications
Application
#1 in Productivity Category in Canada
Per Apple
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14. Case Study.
Yellow Pages Group
has changed
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15. Think like an astronaut.
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16. What’s an API?
- Robert Scoble
Author of tech blog Scobleizer
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17. Web & API Evolution.
John Musser
Founder, Programmable Web
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18. Business Model Evolution.
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19. • YellowAPI was launched on September 17th, 2010
• 700 developers signed up
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20. Closed API Model.
Applications
Technology
Content
Business Listings / Media Reviews
Profile
Advertisers
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21. Open API Model.
Applications
Technology
Content
Business Listings / Media Reviews
Profile
Advertisers
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22. Open APIs from 2005-2010.
2500
2000
1500
1000
500
0
2005 2006 2007 2008 2009 2010
Data from Programmable Web
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23. Why use an API?
Question 4
Why do you work with APIs?
Question 4
# of % of
Selections Responses Responses
Fun, Fame & Glory 267 37%
My employer pays me to 257 36%
Make extra money outside of my day job 120 17%
Other 70 10%
Fun, Fame
& Glory My employer
pays me to
300
200 Make extra
money outside
of my day job
100
Other
0
•Total Registration Survey Size – 530
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24. Mobile is driving APIs.
Pageview growth: NPR.org vs NPR mobile
Source: NPR
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25. Searches on YP by Platform.
Mobile
Web
60% 15% 15% 10%
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26. App Store Growth.
350 7
300 6
250 iOS Apps Available 5
iOS App Downloads
Thousands
200 4
Billions
150 3
100 2
50 1
0 0
Jul-10
Mar-09
May-09
Mar-10
May-10
Jul-08
Sep-08
Nov-08
Jan-09
Jul-09
Nov-09
Sep-09
Jan-10
Sep-10
Data from Wikipedia
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27. API Business Models.
Programmable Web
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28. API Kung Fu.
Simple is beautiful
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29. SDKs & Tools.
• New Data Sets
• Social API
• Monetization
http://www.yellowapi.com/sdk
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30. Incubation.
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31. Hackdays.
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32. So what can they build in
6 hours?
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33. Mobile Innovation.
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34. Web Innovation.
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35. Business Innovation.
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36. Toilet Innovation.
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37. Big Partners.
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38. Summary.
•Mobile opportunities are abound - early days
•Developers & APIS provide an opportunity to scale
your reach & impact.
•Open models are being adopted by Netflix, Sears,
Yellow Pages…are you open?
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39. Merci! Thank You!
Jean-Luc.David@ypg.com
@jldavid
linkedin.com/in/jldavid
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