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Venture for Canada
Product Management Workshop

Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Growth Hacking
Growth Hacking!
Growth Hacking!
Not quite illegal.
Not quite illegal.
Not quite illegal.
Definitely unethical.
Not quite illegal.
100% effective.
• Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowdfunding
Honeypots
Bots
• Create & Sell Accounts
• Buy & Use Accounts
• Custom Bot Scripts &
Software (Freelance)
Business Model
Find Your Whale
Harvesting
Spam
Fake Users
RandomUser.me
Trojan Horses
Denial of Service
Web
• Unrelated Keywords
• Keyword Stacking and Keyword Stuffing
• Tiny Text, Hidden Text, and Hidden Links
• Cloaking
• Bait-and-Switch or Page Swapping
• Duplicate Content or Mirror Site
• Trackback, Blog Spam or Comment Spam
• Referrer Spam
• Link Farms
• Cybersquatting or Domain Squatting
• Typosquatting or URL Hijacking
• Social Networking Spam
• Cookie Stuffing or Cookie Dropping
AppStore
Circle
Crowdfunding
• Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowdfunding

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