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Venture for Canada
Product Management Workshop

Jean-Luc David
jldavid@gmail.com
http://www.jldavid.com
Growth Hacking
Growth Hacking!
Growth Hacking!
Not quite illegal.
Not quite illegal.
Not quite illegal.
Definitely unethical.
Not quite illegal.
100% effective.
• Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowd...
Honeypots
Bots
• Create & Sell Accounts
• Buy & Use Accounts
• Custom Bot Scripts &
Software (Freelance)
Business Model
Find Your Whale
Harvesting
Spam
Fake Users
RandomUser.me
Trojan Horses
Denial of Service
Web
• Unrelated Keywords
• Keyword Stacking and Keyword Stuffing
• Tiny Text, Hidden Text, and Hidden Links
• Cloaking
• Bait-an...
AppStore
Circle
Crowdfunding
• Honeypots
• Bots
• Harvesting
• Spam
• Fake Users / Spoofing
• Trojan Horses
• Denial of Service
• Web
• AppStore
• Crowd...
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
Venture For Canada - Growth Hacking
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Venture For Canada - Growth Hacking

The reality of how startups are generating customer & revenue growth using hacking techniques. Presented at Venture for Canada on June 17, 2015.

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Venture For Canada - Growth Hacking

  1. 1. Venture for Canada Product Management Workshop
 Jean-Luc David jldavid@gmail.com http://www.jldavid.com Growth Hacking
  2. 2. Growth Hacking!
  3. 3. Growth Hacking!
  4. 4. Not quite illegal. Not quite illegal.
  5. 5. Not quite illegal. Definitely unethical.
  6. 6. Not quite illegal. 100% effective.
  7. 7. • Honeypots • Bots • Harvesting • Spam • Fake Users / Spoofing • Trojan Horses • Denial of Service • Web • AppStore • Crowdfunding
  8. 8. Honeypots
  9. 9. Bots
  10. 10. • Create & Sell Accounts • Buy & Use Accounts • Custom Bot Scripts & Software (Freelance) Business Model
  11. 11. Find Your Whale
  12. 12. Harvesting
  13. 13. Spam
  14. 14. Fake Users
  15. 15. RandomUser.me
  16. 16. Trojan Horses
  17. 17. Denial of Service
  18. 18. Web
  19. 19. • Unrelated Keywords • Keyword Stacking and Keyword Stuffing • Tiny Text, Hidden Text, and Hidden Links • Cloaking • Bait-and-Switch or Page Swapping • Duplicate Content or Mirror Site • Trackback, Blog Spam or Comment Spam • Referrer Spam • Link Farms • Cybersquatting or Domain Squatting • Typosquatting or URL Hijacking • Social Networking Spam • Cookie Stuffing or Cookie Dropping
  20. 20. AppStore
  21. 21. Circle
  22. 22. Crowdfunding
  23. 23. • Honeypots • Bots • Harvesting • Spam • Fake Users / Spoofing • Trojan Horses • Denial of Service • Web • AppStore • Crowdfunding

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