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Venture For Canada - Growth Marketing

How startups are driving customer & revenue growth using marketing techniques. Presented at Venture for Canada on June 17, 2015.

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Venture For Canada - Growth Marketing

  1. 1. Venture for Canada Product Management Workshop
 Jean-Luc David jldavid@gmail.com http://www.jldavid.com Growth Marketing
  2. 2. Not quite illegal. Not illegal.
  3. 3. Not quite illegal. Not unethical.
  4. 4. Not quite illegal. Not guaranteed.
  5. 5. MARKETING
  6. 6. • Characteristics • Experimentation • Pull Tactics • Push Tactics • Activation • Retention • Metrics
  7. 7. Not quite illegal. Characteristics
  8. 8. Analytical
  9. 9. T-Shaped
  10. 10. Not quite illegal. Experimentation
  11. 11. Funnel & Conversion
  12. 12. Key Performance Indicators
  13. 13. Pirate Metrics
  14. 14. Control Groups / Cohorts
  15. 15. Segmentation
  16. 16. Customer Acquisition Cost (CAC)
  17. 17. Lifetime Value of Customer (LTV)
  18. 18. A/B & Multivariate Testing
  19. 19. Rinse & Repeat
  20. 20. Not quite illegal. Pull Tactics
  21. 21. Guest Blogging & Podcasting
  22. 22. Infographics
  23. 23. Webinars
  24. 24. Conferences
  25. 25. Search Engine Optimization
  26. 26. Social Media
  27. 27. Contests
  28. 28. Marketplaces
  29. 29. Deal Sites
  30. 30. Influencers
  31. 31. Not quite illegal. Push Tactics
  32. 32. Ads
  33. 33. Promo Swap
  34. 34. Direct Sales
  35. 35. Not quite illegal. Product
  36. 36. Viral Co-Efficient (K)
  37. 37. Invite
  38. 38. Social Sharing
  39. 39. APIs
  40. 40. Backlinks
  41. 41. Incentives
  42. 42. Organic Search
  43. 43. Not quite illegal. Activation
  44. 44. Landing Pages
  45. 45. Copywriting
  46. 46. Call to Action
  47. 47. Onboarding
  48. 48. Gamification
  49. 49. Pricing
  50. 50. Bundling
  51. 51. Not quite illegal. Retention
  52. 52. Staged Traffic
  53. 53. Speed to Aha
  54. 54. Email
  55. 55. Alerts & Notifications
  56. 56. Exit Interviews
  57. 57. Community Building
  58. 58. Support
  59. 59. Not quite illegal. Metrics
  60. 60. Metrics - Event, Niche, Custom
  61. 61. • Characteristics • Experimentation • Pull Tactics • Push Tactics • Activation • Retention • Metrics

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