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Re-mixing Public Health: A walk (long) through Open Health & the Emerging Social Mediascape Jody Ranck, DrPH Principal Investigator, Public Health Institute July 2009
Why Re-Mixing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why should Public Health Care about social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Health Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government/Civil Society Shift
Section 1: Social Media and Public Health ,[object Object],[object Object],[object Object],[object Object]
How do we respond: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: an Ecosystem
Eco-system of ‘old’ and ‘new’
Convergence of old and new ,[object Object],[object Object],[object Object],[object Object],[object Object]
Public Health 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Medicine 2.0/Health 2.0
Medicine 2.0
If Medicine can do it…
Public Health 2.0? Can we do better than “cope”?
Why does it matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 2: What do we do with Social Media? ,[object Object],[object Object],[object Object],[object Object]
Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content
Content
Content Aggregators
Hyper-local/citizen news
Hyperlocalities
Content: Neighborhood News
Content: New Journalism –business models
Content: blogging the city
What’s up with that “Twitter thing”
Twitter as listening post, filter…
Twitter and distributed surveillance
Twitter & misinformation
Twitter and civic engagement
Twitter Source: http://applicant.com/wp-content/uploads/2009/04/tweetcurrency1.jpg
Twitter for Public Health ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content in summary: Public Health 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration ,[object Object],[object Object],[object Object],[object Object]
Types of collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration: platform for government & citizens
Toronto Transit Camp Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms: moving beyond silos
All Hazards Consortium Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration: defining a problem
Collaboration: mapping problems
Collaboration: open street map
Open Street Map: telling stories
More Telling Stories with Maps
Open Street Map: coordinating agencies
Collaboration: co-created problem definition
Collaboration: Gov 2.0 using the cloud to break down silos
Virtual Alabama Platform Results ,[object Object],[object Object],[object Object],[object Object]
Collaboration Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Collaboration: co-creation of knowledge Jason Corburn shows how citizens can challenge dominant risk assessment paradigms used by EPA and scientists.  Citizens as  co-producers of expertise or citizen-scientists
Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community
Communities
Community of shared interests
Communities
Communities
Communities
Communities
Genetic Alliance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Health 2.0 Communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where does Public Health fit in? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking About ROI of Social Media http://blogs.forrester.com/groundswell/2007/01/new_roi_of_blog.html
ROI  ,[object Object],[object Object],[object Object],[object Object]
ROI (Social Media) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 3: Social Media Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collaborative Platforms: Some lessons from Satish Nambisan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exploration Platform
Exploration Platform
Exploration/Innovation Platform
Exploration Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experimentation Platform
Experimentation Platforms
Experimentation Platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms for Implementation
Implementation Platforms ,[object Object],[object Object],[object Object],[object Object]
Innovation Platform: turning ideas into action, social businesses
Sambisan’s Ingredients for Platforms ,[object Object],[object Object],[object Object],[object Object]
Networked Public Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 4: Apps for Democracy Example ,[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms: Apps for Democracy
AppsforDemocracy examples..
Apps for Democracy
Apps for Democracy
Apps for Democracy
Apps for Democracy
Apps for Democracy
Apps for Democracy Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Apps for Health? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges for AppsForHealth ,[object Object],[object Object],[object Object],[object Object],[object Object]
Section 5: The City and Public Health as Platform ,[object Object],[object Object],[object Object]
City as Platform
The City as Open Innovation Platform
Villes 2.0 ,[object Object],[object Object],[object Object],[object Object]
Government-Citizen Cooperation
Co-created Govt services
Responding and Engaging in a world of Tweets Gavin Newsom claims using free service like Twitter saved 100k over using SMS for 311 service
Disaster planning Use of social media platforms to cross silos and help build more resilient infrastructures—avoiding future Hurricane Katrinas
Civic Partnerships
Civic Engagement
The tools are here… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunity Mapping: how to make it user friendly? GIS is enabling greater use of maps and geo-coded data to make patterns more visible
Urban Eco-Maps
Green Maps
Crime Mapping
Crime Mapping
Crime Mapping
Open data
Open Data
Democratizing Data
DBpedia
Databases
Linked Data Linked data and semantic web are next stage of where the internet is heading
Open City Data (San Francisco)
Wikis and linking communities
Transparency
Transparency: legal
Crowdsourcing Health Politics & Transparency
Transparency: Food Safety
Transparency
Transparency
Transparency: Corporate
‘ Radical’ Transparency
Transparency policies
Transparency Policies: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Visualization tools
Data Visualization tools
Services for Creating Visual tools
Data Visualization
Infographics
Widgetization of Web
Mapping Services
GeoCommons
Geoweb ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning differently…
Participatory Budgeting Social media tools and Wiki Government + Mapping and Visualization Tools can re-make the participatory budgeting movement
Planning: Wiki Government
Geosimulation
DIY: tools for building urban tools
Section 6: More tools and signals ,[object Object],[object Object],[object Object]
Tools for making the invisible visible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making the invisible visible…
Spatial Information Design Lab
Making it Political VISIBLE
Aesthetics of Political Visibility
Augmented Reality
Urban Computing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Urban Computing ,[object Object],[object Object],[object Object],[object Object]
Urban computing: sensors
Urban Computing (cont.)
Urban Sensing: mobile computing
CENS:(Cont)
CENS: (cont)
CENS: Feedback Loops
Persuasive Tech Example: Prius dashboard: changing behavior
Persuasive Technologies—mobile web
Persuasive Technologies: BJ Fogg ,[object Object],[object Object],[object Object]
Persuasive Technologies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Persuasive Games
Persuasive Games: Ian Bogost ,[object Object],[object Object],[object Object]
Persuasive Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Dashboards as Persuasive Technologies
Urban-Mobile Computing
Hypercities
Hypercities ,[object Object],[object Object],[object Object],[object Object]
Mobile Health
Mobile Health: Frontline Medic/Open MRS Source: Josh Nesbitt, http://www.jopsa.org/?p=404
Mobile Health Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Smart Mobs for Health
RED: Open Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence of social media and mobiles, eg. InSTEDD
InSTEDD
Mobile Health Research: CITRIS
Mobile Crowdsourcing
Mobile crowdsourcing: micro-volunteering
Section 7: Innovation Systems and Public Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we think about innovation is changing…
NESTA (UK) Innovation: Cooperation and the Commons
New Innovation Approaches: User-led Innovation
Peer-to-Peer
P2P Health
Commons: Science/Health Commons
Prevention Economies: Nordic Region as Global Health Lab
Nordic Region Health Lab ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Innovation Architectures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design Thinking: IDEO’s Human Centered Design ,[object Object],[object Object],[object Object]
Desireability Feasibility Viability
Design Thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Design
Scenarios and Forecasting for Public Health ,[object Object],[object Object],[object Object]
Innovation, Risk & Failure ,[object Object]
Wikipedia of Failures as Innovation Platform ,[object Object],[object Object],[object Object],[object Object]
Section 8: Future Issues ,[object Object],[object Object],[object Object],[object Object]
Pointing toward the Future: The Cloud… ,[object Object],See J.D. Lascia (2009). Identity in an Age of Cloud Computing, Aspen Institute, Boulder CO.
Cloud Computing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cloud Computing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cloud Computing & Identities ,[object Object],[object Object],[object Object],[object Object]
Cloud Eco-systems ,[object Object],[object Object],[object Object],[object Object]
Cloud Computing and Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risks of the Cloud ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technological Citizenship and Public Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Health 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Status Education Physical Environment Parenting Quality of Life Physical Health Incomes Work Mental Health Determinants of Health: How do we design for this? Source: Welling Project, Scotland
 
Resilience and Public Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we respond to this vision of health? From PHRs to ePHIS ,[object Object],[object Object],[object Object],[object Object]
Public Health Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],See KickBusch, ed. (2008), Policy Innovation for Health
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
The tools are here… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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