Jonathan Lyon

London, United Kingdom, london United Kingdom

Global Director of Strategic Insights at DigitasLBi

Advertising / Marketing / PR

Global Director of Strategic Insight, with responsibility for developing and leading a global framework for insight discovery, IP and thought-leadership. I work alongside DigitasLBi’s strategy, analytics and technology teams to develop DigitasLBi’s unique global insight proposition which builds on our What’s Next … methodology - DigitasLBi’s promise to help companies of all shapes and sizes understand what’s next for their business, and then take them there. My extensive strategic experience and strong analytical background will help us to define and build an industry-leading insight proposition that will help us to deliver Real Magic for our clients.” DigitasLBi is very much ahead o...