1. BIG
Data and
Extreme
Information
How Do You “Manage” Your Information
Assets When They Are Growing Faster Than
You Can Digest Them?

2. John Mancini, President, AIIM
Editor, Digital Landfill
Author, OccupyIT: A Technology Manifesto
Frequent Technology Keynote speaker
Twitter = @jmancini77
About me…
click links for more info

3. Just released –
click on image
for a copy!

4. Agenda
• The 3 RM challenges created by Extreme
Information
• 3 strategies for dealing with Extreme
Information
• What steps should you be taking RIGHT
NOW to “future proof” your career?

5. 3 RM challenges created by Extreme
Information

6. Click doc to
get a copy.
1 – The Consumerization Challenge.

7. “For the next generation of knowledge workers,
entering the workplace often feels
like entering a computer science museum.”
Ray Wang, “Coming to Terms with the Consumerization of IT,”
Harvard Business Review Blog

8. The old world of centrally-controlled, one size
fits all, IT provisioning is dead.

9. IT must now think patterns of work rather than
connecting devices.

10. 2 -- The Cloud Challenge.

11. SaaS Consumer
Source: Geoffrey Moore, Escape Velocity

12. IT is being forced to think less like a “railroad”
and more like a “cab company”…
Don’t lay track, take users on trips.

13. 3 -- The Hoarding Challenge.

14. Obesity: a medical condition in which excess
body fat has accumulated to the extent that it
may have an adverse effect on health,
leading to reduced life expectancy and/or
increased health problems
Content Obesity: An organizational
condition in which excess redundant
information has accumulated to the
extent that it may have an adverse
effect on business efficiency, leading to
depleted budgets, reduced business
agility and/or increased legal and
compliance risks.
George Parapadakis, IBM

15. Storage is not cheap! By the time you create
your high-availability, tier-1 storage with 3
generations of backup tapes and put it in a
data center, pay for electricity and air-
conditioning, and pay people to manage it, it’s
no longer cheap.
Even if storage prices go down by
20% per year, if your data grows at
40%, you are still 20% worse off.
George Parapadakis, IBM

16. About 5 percent of information is subject to
regulatory obligations, about 25 percent of
corporate data is of business value, and only
about 2 percent is subject to legal hold
(CGOC)…

17. Or in other words…
68% of corporate
information is junk

18. 3 Strategies for Dealing with Extreme
Information

19. Response #1 – Manage the SoR/SoE collision.

20. Predictions/Trends
• CIOs are beginning to adopt mobile-first and cloud-first
strategies.
• Social will become: 1) a feature; and 2) embedded in
process.
• The left and right humps are very different.
• On-premises vs. cloud will increasingly become less
“either/or” and more hybrid.
• Synching an increasingly important concept.
• A growing role for the CMO.

21. Response #2 – If you are a large organization,
get serious about disposition.

22. Predictions/Trends
• Increasing awareness of the costs of e-discovery.
– Median cost for collection = $910 per gigabyte
– Processing = $2,931 per gigabyte
– Review = $13,636 per gigbyte
• Increasing awareness of the storage cost implications of
uncontrolled growth.
• Increasing awareness of the “information sludge”
implications.

23. Just released –
click on image
for a copy!
Response #3 -- Get to the “yang” of Big Data.

24. To date, the “Big Data” Story has been focused
exclusively on TECHNOLOGY.

25. The Problem – We have too much Big Data Yin
and not enough Big Data Yang…

26. Yin – Big Data is all about technology.
Yang – Big Data is equally about the business.

27. Yin – Big Data means experimenting with data.
Yang – Big Data means constant testing of
hypotheses with data.

28. Yin – Big Data is all about analysis.
Yang – Big Data is equally about action.

29. Yin – Big Data is all about Data Scientists.
Yang – Big Data is just as much about
Information Professionals and Data
Entrepreneurs.

30. What steps should you be taking RIGHT NOW to
“future proof” your career?

31. Good news -- the calculus is changing…
• A growing recognition that
INFORMATION…
– Is an asset and should be treated as such
– Has value that can be quantified
– Has value that should be accounted for as an
asset
– Has value that should be used for budgeting
IT and business initiatives
– Has value that should be maximized
Source: Gartner – Introducing Infonomics: Valuing Information as a Corporate Asset – March 21, 2012

32. Bad news -- The Future of RM
• …most executives perceive it [RM] as an administrative
cost center…the strategic relevancy of the records
management function has taken a slight dip…
(ARMA/Forrester, 2011)
• 44% of records managers are not included in the IT
strategic planning process, including requirements
definitions and vendor selection – up from 35% in 2009
(ARMA/Forrester, 2011)
• The inability of our profession to come to grips with the
explosion of electronic records will spell the doom of the
profession. In many organizations, that omission has
made us irrelevant. (Patrick Cunningham, CRM, 2010)

33. Bad news -- The Future of IT
• IT is not providing a sustainable competitive advantage,
just as having electricity does not provide a sustainable
advantage when everyone has it. (Coldstreams.com
2011, reporting on IEEE seminar)
• Gone is the tendency to hire specialists and large teams
of limited range permanent staff for long-term initiatives.
New models require smaller teams made up of multi-
taskers and multi-dimensionally skilled workers with
subject matter expertise, business savvy, technology
skills, and a range of appropriate interpersonal and
“political” skills. (David Foote, 2012)

34. Bad news -- Sub-optimal utilization of human
resources…
• To what extent do you feel your voice is heard
when it comes to decisions around technology,
process and content in your organization?
• Only 36% “influential.”
– Only 7% have a “seat at the table.”
• 29% seldom consulted.
• 35% consulted on tactics but not on strategy.
Source: AIIM, Career Development for Information Professionals, 2012, N=734

35. “Deep-dive” specializations
IT Legal professional
Risk/Liability Records Manager
Focus
Digital Archivist
Professionals
Business Process Owners
Information
Value Focus Business Analyst
Knowledge Manager
Information/Data Scientist
Ent Information Manager
Governance
Focus Info/Data Stewards
Ent Information Architect
Social Focus Information Curators
Community Managers
Source: Most roles from Deb Logan and Regina Casonata,
Gartner

36. Blind Men and the Elephant, John Godfrey Saxe
36

37. “The Elephant” – The Broad Context Click links for
more
information
CIP
Access/U Architect/ Secure/Pr Collab/Del Capture/ Plan/Impl
se System eserve iver Manage em
“The Parts of the Elephant” – Deep Dive Competency
Social Media
Taxon & Metadata Capture
Governance
ERM SP/Collab
Specialist
SP/Governance & Master
BPM BPM BPM
ECM
Practitioner courses

38. Business Benefits
Information professional 57%
Business/technology interface 39%
Project manager 24%
Technology specialist 17%
Technology resources manager 14%
Records manager 13% Which two of the
following professional
Business manager 12% roles do you think are the
Business professional 8% most important to the
future health of your
Business advisor, consultant 8% business?
Source: AIIM, Career Development for Information Professionals, 2012, N=321

39. Just released –
click on image
for a copy!

40. John Mancini, President, AIIM
Editor, Digital Landfill
Author, OccupyIT: A Technology Manifesto
Frequent Technology Keynote speaker
Twitter = @jmancini77
About me…
click links for more info