Action plan for adding value
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Learning how to create a powerful value proposition for libraries, archives, and museums
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Action plan for adding value
- 1. Action Plan for Adding Value Joe Matthews Internet Librarian October 16, 2016
- 2. Aims of the Workshop What is value? The Business Model concept Market segmentation Jobs to be done Customer focus Value proposition Completing the other components of the Business Model Adding Value diamond – 5 Cs Create your Action Plan
- 3. What Is Value? Value = to be worth What Is Adding Value? Adding Value = accomplished through the efforts of talented staff using processes to provide a service
- 5. Change More information directly to users (bypassing libraries) User created content growing rapidly Skills to access, use and interact with information is changing Value is being added by sharing, reuse and remixing Social nature of information – from pull to push Mobile devices are exploding Moving to just-in-time delivery of services Ways libraries provide value must change
- 6. The value of a item in a collection isn’t realized until a user connects with the item and discovers something meaningful. Libraries should not be about building collections, libraries build collections for the sake of making connections.
- 10. Logic Model
- 13. If libraries are operating at an organizational level & people are operating at the network level What is your library’s value proposition?
- 15. Market Segmentation Demographics Lifestyle Frequency of library use Benefit segmentation – Jobs-to-be-done
- 20. Innovate From the Customer Profile Address more jobs Switch to a more important job Go beyond functional jobs Help more customers get a job done Get a job done incrementally better Help a customer get a job done radically better
- 23. Our _______________ help(s) ___________________ who want to _______________ by __________________ and __________________ unlike _________________ . Service Customer segment Jobs-to-be-done Reducing pains Increasing gains Competing value proposition New Value Proposition
- 24. Other Components
- 28. Content
- 29. Context
- 30. Visualization
- 32. Cleveland Museum of Art Collection Wall
- 33. Connection Getting in the Flow Users in the life of the library Now Library in the life of the user
- 34. Collaboration
- 35. Community Library as Platform Physical Platform Virtual Platform Other Platforms
- 37. Create Your Action Plan Who are your most important customers? What jobs is this segment trying to get done? What are the customer pains and gains? What is your compelling value proposition? What new service (or revised existing service) would have real appeal? Test and revise!
- 38. Thanks Joe AT JoeMatthews DOT Org
Editor's Notes
- Traditional library value creating activities – acquiring, preserving, organizing, cataloging, providing access, providing collection focused services (reference) Better, faster, cheaper
- Think about specific individuals rather than a broad group – rather than undergraduates, young children What’s different and what’s similar about them? Assistant professors concerned about tenure Then talk to folks who recently received tenure – what was their experience? Where did they need help? Be intentional - go beyond talking (interviews) and use multiple methods – ethnographic methods
- CLAYTON M. CHRISTENSEN, TADDY HALL, KAREN DILLON, AND DAVID S. DUNCAN. Know Your Customers’ “Jobs to Be Done.” Harvard Business Review, September 2016.
- ERIC ALMQUIST, JOHN SENIOR, AND NICOLAS BLOCH. The Elements of Value. Harvard Business Review, September 2016.
- Best to get each individual to prioritize the jobs, pains and gains – then combine
- Channels – come to the library, use library Web site – Something new – link library resources to Google scholar, add digital resources to other platforms (Flickr, Instagram, DPLA, others Discovery happens elsewhere
- Location Alphabetical Time Category Hierarchical Icons Links Random Tagging Semantic Web (BibFrame) Annotation (Abstract) Reviews Curation