Updated from my preliminary version of slideOLOGY.

1. slide•ol•o•gythe art of creating an impact in
presentations
version2.0

2. WelcomeS L I D E - O L O G Y

3. 3
Goals
Connect
Provoke ideas
Challenge
Stay grounded
Know the “WE”

4. contentS L I D E - O L O G Y

5. Content
foundationS L I D E - O L O G Y
one

6. Content
approachS L I D E - O L O G Y
two

7. Content
developmentS L I D E - O L O G Y
three

8. Content
the storyS L I D E - O L O G Y
four

9. Content
lets get realS L I D E - O L O G Y
four

10. 10
Content
1. Foundation
2. Approach
3. Development
4. The Story
5. Lets Get Real

11. foundationS L I D E - O L O G Y

12. Dewey Decimal
System
and Card Catalogs
and now…

13. its this
Google Search I’m Feeling Lucky

14. Think about how
lives are carried out
each day now…
Getting news…
…have interest in the newest products…
…reflect on different memories…
…even sometimes when text message friends!

15. Visuals
65%
90%
1=5
60,000x

16. 16
Stats
65% of people are visual learners
90% of information is visual
1 person with visuals equals 5
without
Visuals are processed 60,000x faster

17. approachS L I D E - O L O G Y

18. Getting started
happens before
even touching
PowerPoint

19. 19
Prepare for the future by collecting
useful documents and resources
Creating a
Slide Toolkit
Broaden your scope with research of
different approaches to similar
scenarios
Centralize files creating a one-stop-
shop

20. Use Your Resources

21. Know Your Audience!
Building
Audience
Profiles
•Adjusting content & messaging
•Getting the “likes”
•Avoiding the “dislikes”
Details
High
Level
Graphs
One
Slide

22. Brainstorming
Get your thoughts down!

23. Slide Mapping
Get organized!

24. developmentS L I D E - O L O G Y

25. Keep it
simple
im
e
plsmart
important
effort
people like
S

26. Manage Time
A Balancing Act!
• Content Complexity
• Number of Slides
• Using an appendix

27. Pop Quiz!
Number of Slides
• Total Slides
• Key Discussion Slides

28. Pop Quiz!
Number of Slides
• Total Slides
• Key Discussion Slides
How many do you think?
30
MINUTES

29. THE RULE OF THIRDS
3x3

30. Consistency &
Purpose
Visual Theme
•Ties presentation together
•Visuals must have meaning
•Many moving parts
Moving Parts
that Lead to
Success
•Grammar &
Tenses
•Fonts & Color
•Charts & Tables
•Graphics & Icons

31. If you are going for gold,
take it all the way
– there is no settling for silver half way
through…

32. Graph
Appropriately
Jan-09
5%
Feb-09
6%
Mar-09
6%
Apr-09
7%
May-09
6%
Jun-09
6%
Jul-09
5%
Aug-09
7%Sep-09
8%
Oct-09
8%
Nov-09
11%
Dec-09
14%
Jan-10
5%
Feb-10
6%
Versus…

33. 0
50
100
150
200
250
300
350
400
450
500
Jan-09 Apr-09 Jul-09 Oct-09 Jan-10 Apr-10 Jul-10 Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12 Oct-12
Thousands
PayPal (Off-eBay) eBay Legacy BML Merchants
95%
1%
4%
FY2009
67%23%
10%
FY2010
51%
30%
19%
FY2011
24%
24%52%
FY2012
748,046
1,139,571
1,577,220
3,667,639
FY2009
FY2010
FY2011
FY2012
Graph
Appropriately

34. Appropriate Perspectives
$0 $20 $40 $60 $80 $100
USA
China
UK
Japan
France
Germany
Saudi Arabia
Russia
S. Korea
India
2008 Military Budgets (Billions)
$200 $400 $600

35. Appropriate Perspectives
0.0% 4.0% 8.0% 12.0% 16.0% 20.0% 24.0% 28.0%
Myanmar
Jordan
Georgia
Saudi Arabia
Kyrazstain
Burundi
Oman
USA
Singapore
Sri Lanka
2008 Military Budgets in Relation to GDP

36. Flexibility
Required
Personal Rule:
Accept more points of
failure than those where
success is celebrated…
Start-Up Funding
Funding is more likely
to occur by VCs when a
Start-Up has leaders
who have had failures
in the past

37. Creative License &
Different Types of
Presentations

38. FORMA
L
INFORMAL


DOCUMENT
KEY NOTE


39. the storyS L I D E - O L O G Y

40. Can you deliver in
under a minute?
Get to the Point

41. What is the one point
that each slide is
trying to make?
The REAL
Point!

42. Balancing Act
Subject Matter
Expert
New Hire

43. The art of telling a story

44. Beginning Middle End

45. Many Types of Stories
Start - - - - - Middle - - - - - End
Content

46. lets get realS L I D E - O L O G Y
So stop reading about it and just do it…