Generic version of a PowerPoint presentation used in a workshop to obtain stakeholder inputs into a project communication strategy. This presentation can be used as a template when formulating a project or programme communication strategy and work plan.

1. Project Communication Strategy
Workshop to Obtain Stakeholder Input
Dr John Mauremootoo
www.InspiralPathways.com

2. To obtain stakeholder input into a
Communications and Awareness-raising Plan
Workshop Objective

3. Workshop Structure
• Outline project objectives
• Discuss why a communication strategy is needed
• Outline a communication strategy framework
• Discuss key aspects of communication
• Define your target audiences
• Define desired Knowledge Attitude and Practice
changes
• Define communication objectives
• Define key communication messages
• Explore communication approaches
• Now what? – next steps in the production of a Project
Communication Strategy

4. ACTIVITY
Outline Project Objectives

5. ACTIVITY
Discuss why a communication
strategy is needed

6. ACTIVITY
Outline a communication strategy
framework

7. The framework of a communication strategy
The situation today and
why change is needed
Project/Programme
Objectives
What the project
seeks to achieve

8. ACTIVITY
Discuss key aspects of
communication

9. Some
Key
aspects of
Communication

10. 1. Communication is not
one aspect of the game -
it is the game

11. We are always communicating

12. 2. We must come down from
the mountain

13. First to reach the top of Mount Everest?
Tenzing Norgay & Edmund Hillary
In 1952
Or George Mallory & Andrew Irvine
In 1924
We will never know if Mallory or Irvine made it
Because they never came down

14. We must
come down
from the
mountain…
And learn
To
C-O-P-E

15. 3. Create
Once
Publish
Everywhere

16. The only man who behaves sensibly
is my tailor; he takes my
measurements anew every time he
sees me, while all the rest go on
with their old measurements and
expect me to fit them.
~ George Bernard Shaw
But not always in the same form

17. 4. A picture is worth a
thousand words

23. The rise of infographics
From Cool Infographics
By Randy Krum

24. Examples of Infographics

26. 5. Individuals
give events their
meaning
Feelings
Behaviour
RESULTS

27. To produce our individual
maps of the world

29. 6. The meaning of communication…
…is the response that we get

30. 7. Communication is not a one-way street…

31. …We need to understand the messages
we transmit and how they are received

32. • Communication cuts across all project activities
• We must come down from the mountain
• Let’s learn to C-O-P-E but…
• Also learn from the tailor –one size does not fit all
• Let’s get visual: remember the picture superiority effect
• We need feedback on our communication activities
In Summary

33. The framework of a communication strategy
The situation today and
why change is needed
Project/Programme
Objectives
What the project
seeks to achieve

34. 1. Define your Target Audiences
Who you communicate with

35. Know who your partners are and
how they interface with the project
Sphere of
interest/concern
Sphere of
influence
Project
Sphere of
Control

36. Project
Project’s Direct Partners
Partners of the Project’s
Direct Partners
Your partners have partners

37. ACTIVITY
Define your Target Audiences

38. 2. Define Desired KAP
What we would like the target audience to
know, feel and do
Knowledge
Practice
Attitude

39. ACTIVITY
Define desired Knowledge
Attitude and Practice changes

40. 3. Communication objectives
Desired changes in target audiences

41. ACTIVITY
Define communication objectives

42. 4
Information to be communicated to
our target audience
Communication
Messages

43. ACTIVITY
Define communication messages

44. 5. Approaches
Ways in which we will achieve our
communication objectives
Field visits
Networking
Meetings Interviews

45. Examples of products the project can use or adapt
Photographs
Scripts
Logos / posters
Books
6. Types of communication products
available

46. ACTIVITY
Explore the degree to which:
• Common communication
approaches and products can
be used for multiple targets,
objectives and messages.

47. ACTIVITY
Now What?
• Outline of next steps - Further
consultation needed and
activities to be undertaken for
the remainder of the activity.

48. Acknowledgements
2
3
4
5
1. The Thinker by Doug Wheller (CC BY-NC-SA)
2. Anon (Public Domain)
3. Jamling Tenzing Norgay (CC BY-SA)
4. Mount_Everest_as_seen_from_Drukair2 (CC BY-SA 2.0)
5. 1921 Everest expedition by Alexander Frederick Richmond
Wollaston

49. 6
6. Adam Barlow & Christina Greenwood
7. Public Domain
8. Getty Images
9. From Cool Infographics by Randy Krum
10. GMO Answers.com
11. World War I Uncle Sam recruiting poster (Public Domain)
7
8
9
10
11
Acknowledgements

50. Acknowledgements
12. Plan-international.org
13. Map Collection. Collection of interesting and artistic maps
14. Natalietok2011's Blog
15. HSBC Bank
16. Feeling considered by Martin Whitmore (CC NC-SA)
12
15
14
16
13

51. 17. Transactional Model of Communication by Jason S Wrench (CC
BY 3,0)
18. View of the earth at night by NASA (Public Domain)
19. Knowledge Cat by PieWie
20. Cute pug by Kinjeng Submiter (CC-BY)
21. U.S. Air Force Photo by Josh Plueger. Postwork by Dove (Public
Domain)
22. Practice (CC BY-NC-SA)
17
18
19
20
21
22
Acknowledgements

52. Acknowledgements
23. Networking by David King (CC BY-NC-SA 2.0)
24. Nozomu Endo/AP
25. Radio Interview by TANZICT Project (CC BY-SA 2.0)
26. David Brewer (CC BY-SA 2.0)
27. stopstocking.cowyafs.org
28. ILRI: Information gathering and dissemination (CC BY-NC-SA 2.0)
23
24
25
26
27
28

53. Acknowledgements
29. Africa Invaded by the Global Invasive Species Programme
30. Graphics adapted from Outcome Mapping Learning Community
Resources
Other images produced or adapted by John Mauremootoo (CC BY-
NC-SA)
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