Thought Labs did a makeover for the West Point Association of Graduates Facebook Public Profile. This shows the before and after, highlighting key changes made using best practices.

1. West Point Association
of Graduates
Public Profile Makeover
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

2. Makeover Goals
• To enable Graduates to find each other and
develop relationships
• To increase interactivity
• To continue to add Fans
• To effectively use the features of the Profile
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

3. Original Profile – The Wall Choose
the right
tabs
Profile Pic
Fan Settings
Status Updates
Welcome
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

4. New Profile– The Wall
Profile Pic
Status Updates
Welcome
Link back
to the
Profile
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

5. New Profile – Wall Custom Box
Custom FBML Box
Events
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

6. Original Profile – Info Tab
Empty
Space
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

7. New Profile – Info Tab
Fill it up
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

8. Original Profile – Boxes Tab
Use it all
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

9. New Profile – Boxes Tab
Involve your fans
Custom Boxes
Reuse your content
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

10. New Profile – Welcome Tab
Custom
Landing Pages
and Full Page
experiences
Help your
visitors find
what’s
important
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

11. New Profile – Welcome Tab pt2
Link to
more
content
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

12. New Profile – View Settings
Send new
visitors where
to the right
place
Let your Fans
interact
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

13. Use Pictures
Events
Make your Tell
description everyone
interesting about it
Add and tag
content
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

14. Photos and Videos
Tag People
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

15. About Thought Labs
We help companies create and implement social
media strategies that:
– Make connections with their customers
– Engage those customers to get real-time feedback
– Interpret that feedback into concrete actions
Contact Me
Thought Labs @jmaver
john@thoughtlabs.com (978) 226-1524
www.thoughtlabs.com
Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com