The opulent Billiard Room at 8 Northumberland in London was the setting for Bookatable’s 5th annual Academy event, held on 15th September 2014.

2. Welcome to Bookatable’s Academy
Joe Steele, CEO & Guy Halfhead, COO
London, 15 September 2014
Strictly Confidential

3. Bookatable is the Marketplace Bringing Restaurants and Diners Together
3
Restaurants Consumers
Manage and fill
my restaurant
Find and experience
great dining
Thousands of live
restaurants across
Europe and the rest of
the world
Intelligently matching
restaurants with diners
Daily Created Covers Online
Millions of opted-in,
mobile and engaged
consumers
100,000
0
Jan-10 Sep-14

4. Our Customers, over 9,500 active across Europe and over 200 here today!
4
Fine
dining
Casual chains,
gastro pubs,
volume and
destination sites
Long tail independents
Example Customers ERB
Professional/Expert
Standard/Light
Freebookings/Light

5. For whom Bookatable’s Products and Services are central to operations…
5
INSERT Video:
Vista_Bar Case study.mov

6. And as of last week we have a New Site Dedicated to our Customers
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www.bookatable.co.uk/for-restaurants

7. We are at the Centre of Diners’ Online Booking Activity, and it’s Growing…
7
And smartphone and tablet adoption for online bookings has continued to rise since January:
 40% increase in bookings being made within 2 hours of the dining time
 Mobile & tablet devices now make half of all our bookings (up from 40% in January)
 The proportion of mobile users booking on the go is up 10% in the last year

8. We help Restaurants Manage & Fill their Business
8
White label
CRM Online
booking
TMS
RM
Yield
Management
Promotions
Dynamic
Pricing
Bookatable
Account
Management
Value &
ROi
Cloud
Insights
EPOS Real Time
Marketplace
Last minute
Availability Manage
• Reputation Management
• EPOS
• Workforce Scheduling
• Email & Marketing
• Loyalty
• CRM
Fill
• Michelin Restaurants App
• TripAdvisor
• VISA & MasterCard
• TimeOut
• Square Meal
• Zomato

9. iBeacon is our latest Technology Innovation to respond to these trends
… And we have Partners here
today to talk about other trends in
Technology, Social Media and
Online Reputation management
9

10. 10
And Continue to Invest in Product Development – to Manage

11. 11
And Continue to Invest in Product Development – and Fill

12. And Continue to Invest in Product Development – our Intelligent Marketplace
12

13. Strategic Partnership with Michelin

14. 14
Michelin Restaurants App
INSERT Video:
Michelin_Academy_v2.mov

17. There is so much new technology and noise online, how do we
get the most out of it?

18. Turns out we don’t need all this fancy stuff, but rather embrace
the flow of the web and the basics.

19. People access the web through an incredible amount of devices
today. On the Happytables platform alone, that’s over 2000
different mobile devices.

20. Desktop computers are now in the minority. Mobile traffic to a
restaurant website accounts for over 50% of its traffic.

21. People will even use game consoles to visit restaurant websites.

22. …. Even browsing your restaurant website from cars and other
unconventional devices.

23. Almost 10% of internet users have some form of disability, it’s
Important to make sure they can access your website.

24. Colour blindness is one very common disability, you should be
able to see a number in each one of these circles.

25. Which number do you see here?
You won’t see any and that’s how it feels when someone who has
a colour deficiency visits your website and can’t tell the difference
between text and background.
Text the accessibility of your website here:
http://achecker.ca/checker/index.php
http://wave.webaim.org/website .

26. Your website is a source of information, not a collection of
flyers or posters.

27. Make sure you have your location, phone number, food menus
and call to action (reservation or online ordering button) displayed
In a clear manner.

28. Eliminate unnecessary pages. They only confuse the viewer and
hide important content from them.

29. Here is a sample website. You can see off the bat that it has been
designed to be somewhat mobile-friendly.

36. If you were on data roaming (UK phone in the US), it would have
cost you £15, more than anything on the menu!

37. Cultivate social profiles with original content, push content that is
shareable and enjoyed by many.

39. Not every photo has to be professional, this small bakery has
a great following using just an iPhone.

40. Even their followers will mention and tag their friends who
do not follow the bakery yet, talk about social proof.

41. Your other web presences will be more popular than your
website in many cases, keep an eye on them.

48. In some ways, the conversations we have in person are the same as digital.
Would you refuse a disabled person service? No, but maybe your website does?
Would you bury your opening times past the bathroom at the back of your restaurant, or on the glass in
front of your business? Create clear navigation and provide information that people seek upfront.
Do you disregard feedback from clients within your restaurant? No, so why would you not check on them
across your various social profiles (Twitter, Foursquare, Tripadvisor, etc.)

50. Business Insights
Real-time call tracking & analytics

51. Business Insights
Real-time call tracking & analytics

52. what?
who?
Real-time call tracking & analytics
when?
why?

53. …of mobile searches trigger
additional actions
73%
Real-time call tracking & analytics

54. …of SMBs consider phone calls
most valuable leads
66%
Real-time call tracking & analytics

55. …lost calls to restaurants
40%
Real-time call tracking & analytics

56. … be prepared!
Real-time call tracking & analytics

57. Let’s go Dutch
Real-time call tracking & analytics

58. www.iovox.com
Real-time call tracking & analytics

60. Keeping Pace with
the Digital Diner
Stephanie Osiol, Industry Analyst, Google

61. The pace of technological change is
ACCELERATING

62. The UK online population is growing
73% 75% 83%
2012 2013 2014

63. Highest internet use in Europe
Percentage of population on
the internet every day for
personal use

64. Device shift is accelerating
Smartphone users in the UK
30%
2011
68%
2014
Tablet users in the UK
4%
2011
40%
2014

65. Online media use will surpass TV
Print 3.8%
Radio 16.0%
TV 37.6%
Online 42.6%
Tablet 8.5%
Mobile 12.5%
Desktop 21.6%

66. The living room of yesterday

67. The living room of today

68. The restaurant of today

69. Technology allows restaurants to:
Be trend
savvy
Be
discoverable
Be
accessible

70. 1 Be trend savvy

71. Customers look for food trends online

72. Small plates taking off

73. Traditional food is gaining popularity

74. New traditions are always emerging

75. The UK embraced the cupcake craze

76. Brits also feel empowered to recreate
them at home

77. Keep a finger on the pulse of trends
google.com/trends

78. Know how your customers find you
google.com/analytics

79. Be trend savvy
1. Social media accelerates the spread of
trends
2. Online tools make trends easier to identify
early

80. 2 Be discoverable

81. Restaurant-goers research online
Researched online while planning next restaurant visit or order:

82. Their journey starts with search
Sites visited while planning next restaurant visit or order:
Search
engines
64%
Brand site/app
60%
Maps site/app
50%
Coupon/daily
deal site/app
44%
Restaurant
review
site/app
39%

83. Restaurant searches grew 5% this year
1.20
1.00
0.80
0.60
0.40
0.20
-
2012 2013 2014
January February March April May June July August September October November December

84. Half of UK smartphone users have searched
for a restaurant on their mobile
66% intend to visit that restaurant the
same day

85. Mobile experience matters
57% 40%

86. Searchers look for local information like
maps and directions

87. The anatomy of a search page
Keyword
Paid advertising
Organic

88. Think local
google.com/business

89. Use location information in ads
Help customers find you
and drive them to your
local business.

90. Be discoverable
1. Your customers are looking for you online
on multiple devices
2. Search is the first stop in their research path

91. 3 Be accessible

92. Social media has created #FOMO

93. The rise of #foodporn

94. Customers expect a two-way
conversation

95. YouTube has become a foodie
destination

96. McDonalds invites fans to build their
own burger

97. Know your competition
monitor.wildfireapp.com

98. Be accessible
1. Have a two-way conversation with your
customers
2. Make sure your restaurant is ready for the
customer moments that matter

99. Be trend
savvy
Be
discoverable
Be
accessible

100. Thank you

102. The Digital Guest
How the internet changes the restaurant business

103. Christian Rätsch
CEO Saatchi & Saatchi
„The hospitality industry the bottom-placed
vertical concerning digital marketing!“

104. What is a digital guest?
• Does his researches online
• Books his table online
• Announces his stay online
• Shares his experience online

105. This digital guest has a
Social Media Value

106. What is a digital guest?
• Does his researches online
• Books table online
• Announces his stay online
• Shares his experience online

107. For the digital guest the digital restaurant
is equally important as
the real restaurant.

109. 1. Restaurant search

111. 2. Arrival
• Your guests are sending signals
• Understand these signals
and draw your conclusions

116. 3. Stay
The most hones mystery guests in the world.

118. 4. Back Home
• Encourage reviews
• Direct reviews
• Understand the reviews

120. You have to satisfy your guest
in both of his worlds.

121. www.reputami.com

122. Thank you!
#BookatableAcademy