Welcome to Bookatable’s Academy
Joe Steele, CEO & Guy Halfhead, COO
London, 15 September 2014
Bookatable is the Marketplace Bringing Restaurants and Diners Together
Manage and fill
Find and experience
Thousands of live
Europe and the rest of
restaurants with diners
Daily Created Covers Online
Millions of opted-in,
mobile and engaged
Our Customers, over 9,500 active across Europe and over 200 here today!
Long tail independents
Example Customers ERB
For whom Bookatable’s Products and Services are central to operations…
Vista_Bar Case study.mov
And as of last week we have a New Site Dedicated to our Customers
We are at the Centre of Diners’ Online Booking Activity, and it’s Growing…
And smartphone and tablet adoption for online bookings has continued to rise since January:
40% increase in bookings being made within 2 hours of the dining time
Mobile & tablet devices now make half of all our bookings (up from 40% in January)
The proportion of mobile users booking on the go is up 10% in the last year
We help Restaurants Manage & Fill their Business
EPOS Real Time
• Reputation Management
• Workforce Scheduling
• Email & Marketing
• Michelin Restaurants App
• VISA & MasterCard
• Square Meal
iBeacon is our latest Technology Innovation to respond to these trends
… And we have Partners here
today to talk about other trends in
Technology, Social Media and
Online Reputation management
And Continue to Invest in Product Development – to Manage
And Continue to Invest in Product Development – and Fill
And Continue to Invest in Product Development – our Intelligent Marketplace
There is so much new technology and noise online, how do we
get the most out of it?
Turns out we don’t need all this fancy stuff, but rather embrace
the flow of the web and the basics.
People access the web through an incredible amount of devices
today. On the Happytables platform alone, that’s over 2000
different mobile devices.
Desktop computers are now in the minority. Mobile traffic to a
restaurant website accounts for over 50% of its traffic.
People will even use game consoles to visit restaurant websites.
…. Even browsing your restaurant website from cars and other
Almost 10% of internet users have some form of disability, it’s
Important to make sure they can access your website.
Colour blindness is one very common disability, you should be
able to see a number in each one of these circles.
Which number do you see here?
You won’t see any and that’s how it feels when someone who has
a colour deficiency visits your website and can’t tell the difference
between text and background.
Text the accessibility of your website here:
Your website is a source of information, not a collection of
flyers or posters.
Make sure you have your location, phone number, food menus
and call to action (reservation or online ordering button) displayed
In a clear manner.
Eliminate unnecessary pages. They only confuse the viewer and
hide important content from them.
Here is a sample website. You can see off the bat that it has been
designed to be somewhat mobile-friendly.
If you were on data roaming (UK phone in the US), it would have
cost you £15, more than anything on the menu!
Cultivate social profiles with original content, push content that is
shareable and enjoyed by many.
Not every photo has to be professional, this small bakery has
a great following using just an iPhone.
Even their followers will mention and tag their friends who
do not follow the bakery yet, talk about social proof.
Your other web presences will be more popular than your
website in many cases, keep an eye on them.
In some ways, the conversations we have in person are the same as digital.
Would you refuse a disabled person service? No, but maybe your website does?
Would you bury your opening times past the bathroom at the back of your restaurant, or on the glass in
front of your business? Create clear navigation and provide information that people seek upfront.
Do you disregard feedback from clients within your restaurant? No, so why would you not check on them
across your various social profiles (Twitter, Foursquare, Tripadvisor, etc.)
Real-time call tracking & analytics
Real-time call tracking & analytics