How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:
Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?
Influence of touch and gesture interfaces on the consumer electronics marketStorm case - importance of learning curve in interface technology integration- learning curve, not the tech, frustrated usersCompare touchscreen in tablets and smartphones- charts on commentary by users on touchscreen use- commentary decreasing shows performance is reaching a plateau- are styluses the next wave for touch?- share preliminary stylus resultsGaming consoles Wii started, Microsoft kinect trumped gestureTech must be tied to an experience to drive adoption. Touchscreen in laptops not as cool as touchscreen on mobile phones
This is the Experience Landscape. The data is based on thousands of customer reviews and is normalized on a scale of 0-5.The Blackberry Storm launched in Nov 2008 expecting to track with iPhone, but it didn’t. RIM was not measuring the user experience. Needless to say…the shipments were lower than expected. RIM saw zero growth in shipments due to weak demand for Storm. The cost of having inventory can disappoint when users are not enjoying the experience. RIM could have leveraged experience-based measures to build a competitive product and maintain leadership in the smartphone market. By monitoring market response to the Storm, RIM could have and both slowed production and targeted firmware upgrades on issues that matter most to customers.
The WhatThis is what we do.
Most comments about stylus for Kindle Fire are folks either complaining about the button size or loving the integration of stylus into their experience