A Social Media Integration, Engagement and Measurement Solution for Brand Managers, Professional Services Individuals, Event Coordinators, and Holiday Season Online Marketing Campaigns.

1. KICK START YOUR SOCIAL MEDIA
& MOBILE MARKETING PROGRAM
Por: Javier M. Santos
Social Media Marketing Consultant

2. AUDIENCE
• Pymes
• Brand Managers
• Events Coordinators
• Professional Individuals
– Physicians
– Lawyers
– C PA s
– Etc…
• Holiday Season Online/MobileMarketing
Campaign
– Product or Service Awareness
– Product or Service Discount
– Incr ease Inbound Inquir es or Stor e Tr affic

3. SOCIAL MEDIA MARKETING STRATEGY
2012
Mcommerce
2011
Measure, Analytics
2010
Engagement
(conversation management)
2009
Integration
WHERE ARE YOU

4. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training

5. LANDING PAGE EXAMPLES

6. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training

7. FACEBOOK EVOLUTION
1,300,000
Facebook users in
Puerto Rico*
* Market Data is Available at www.gta.ma/#market_data

8. FACEBOOK BUSINESS PAGE

9. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training

10. RESULTS FOCUSED APPROACH
• Fan Growth
• Promotions
• Grow Sales
• Build Your Brand
• Product Sampling

11. FACEBOOK APP SAMPLE

12. ADVERTISING CAMPAIGN

13. ADVERTISING CAMPAIGN

14. CAMPAIGN RESULTS

15. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training

16. SMMD
Login
Publishing Area

17. SMMD
Engagement Area
Measurement Area

18. SOCIAL MEDIA MARKETING CAMPAIGN
• Call to Action Landing Page
• Facebook Business Page Setup
• Facebook App & Advertising Campaign
• Social Media Marketing Dashboard Tool
• Detailed Analytics Monthly Report
• End User Training

19. LANDING PAGE TRAFFIC REPORT
•Number of Visitors
•Conversion Rate
•Navigation Origin

20. FACEBOOK FAN PAGE TRAFFICT REPORT
•Number of visitors
•Demographic
•Gender
•Age

21. MOBILE APPLICATION
• A killer App: the best way to reach your mobile customers.
• Mobile App: A personalized icon downloadable of iTunes
(iPhone, iPad) and the Market (Android) for your customers’
Smartphones.
• Your customer can obtain information about your services, get
directions to your business, request an appointment, have access
to your facebook page and even make a direct call to your office.
•“App alerts”: a feature to send offers and reminders to your
customers.

22. MOBILE APP

23. OPTIONAL SERVICES
Advanced QR Code Campaign Manager

24. RESULTS DATA
Depending on the campaign set up, the following analytics
data is available:
•Real time hourly scans
•Scans
•Goals
•Time on site
•Page views
•Unique scans
•Demographics
•Media response comparison
The interactive reports are generated in real time.

25. IT’S YOUR CHOICE!
STAY ALONE IN THE CROWD…

26. IT’S YOUR CHOICE!
JOIN THE SOCIAL MEDIA CONVERSATION!

27. QUESTIONS?

28. THANKS
For more information, please visit us @
w w w. g t a . m a